Professional Documents
Culture Documents
- Alsaba Rahman
128, Batch 2009
Alsaba Rahman (128) Advertising 2009
Alsaba Rahman (128) Advertising 2009
• Started in 1935; Named after its creator
• Followed Walter Lippman’s philosophy of
creating an image around the product
• Head office in California
• Owned by Publicis Groupe
• 300 advertising professionals in 3 offices-
Mumbai, Delhi and Bangalore
Alsaba Rahman (128) Advertising 2009
Venturesome L B
VP
Brand Director
Brand Associates
Trainee
Vaishali Atin
–– Understanding
Understandinghow
how‘Claim
‘Claimadvertising’
advertising’works
works
around
aroundvarious
variouscategories
categories
–– Developed
Developedpossible
possibletouch
touchpoints
pointsfor
forComplan:
Complan:
May be a Super
Hero who
promises to rid
you of your
health related
fears and
Alsaba Rahman (128) Advertising 2009
A TVC idea: Try to rope in
Shahid & Ayesha again !!!
There is a lot of
talk on blogs and
communities
about them being
in previous ad..
Sounds like
Buzz..! Alsaba Rahman (128) Advertising 2009
Finding Need-gaps
•• Study
Study various
various categories
categories in
in market
market
•• Organise
Organise
•• Analyse
Analyse
• Strike out !
• Novice pangs
• Resettlement