m6






  There
is much more to this vast country than
the Taj Mahal, sacred temples, exotic
palaces and poverty. The cities, towns
and villages are home to millions of
educated English speaking middle
class families who live in lovely houses,
and who will offer you not only a
warm welcome, but also show you
the Real India.
„.Objective
2.Scanning of Environment
3.Questionnaire survey
4.STDP
5.Marketing Mix
6.Forecasting
m aith the global economic scenario slowly changing for the
better, the country's tourism industry looks set to grow
exponentially over the next few years
m 6
 is the largest service industry in India, with a
contribution of 6.23% to the national GDP and 8.78% of the
total employment in India. India witnesses more than 5 million
annual foreign tourist arrivals and 562 million domestic tourism
visits. The tourism industry in India generated about US$„
billion in 2 8 and that is expected to increase to US$275.5
billion by 2 „8 at a 9.4% annual growth rate.
m  traditional Indian Home-stay will maintain and share a
traditional way of life and its values ,provide traditional
food, be based on eco-friendly concepts and require small
amounts of investment for renovation not building.

m Ensure that the hosts offer an authentic Indian experience

m Get a fair return for their services and investment

m Creates an authentic, reliable, tourist experience and

accommodation for visitor

m Conserving local culture

m Hosts and their guests should be aware of the links

between tourism and local culture
m Meeting the needs and goals of the local community and
targeted customers

m ttracting high-yield and high-quality visitors

m Cultivating the right image to convey environmentally and

culturally sensitive

m Communicating effectively with and educating all visitors

m Managing the visitor and encouraging the adoption of

codes of conduct

m Building repeat trade (e.g. brand loyalty)

m To provide a mechanism for the members of Indian

society that currently are not receiving direct benefits from
India·s tourism to gain economic and social
opportunities from tourism at the ¶village· level
m In India the tradition of ´tihthiDevoBhavaµï when literally translated
means ¶Guest is God·ï has been prevalent from times immemorial.

m To experience the true flavor of India, its people & its food, you need to
stay with the Indian family.

m Culture exchange. Exchange of ideas and growth prospects

m Festivals

m Historical monuments, rt galleries, Museums

m Reducing rural to urban migration through increasing livelihood options

within rural Settlement

m Health conditions like typhoid,cholera,swinefl9


m aebsite

m Online booking

m Video gallery

m Cultural exchange programs through social networking sites like

facebook,twitter etc

m Internet scams regarding transactions of payments

m Consumers are seeking more personalized tourism products and

services, and are expecting intelligent and proactive
access to relevant high quality information and services rather
than mass marketed solution
m Economically affordable for the customers

m Revenue generation for the local people

m melioration in the standard of living

m Profit is maximum in peak season

m Very little front investment

m Checklist for pproval & Registration of Home Stay
Unit

m Immediate laws which affect any business

m Tax Policy

m Terrorism and security

m Government·s view on culture under religion

m Political instability
m aide range of homestays available

m Unique range of nature based and culture attractions

m Generally friendly and hospitable local population

m aell established and spectacular cultural events

m Comprehensive air and land transport network

m Increasing support from the govt of tourism

m Strong country branding in key markets

m ·ow no of promotions

m Promotional funds thinly spread across markets

m ·ow community awareness of homestay sector

benefits

m ·ack of market research

m ·imited private sector involvement in homestay

marketing

m Violation of privacy
m Growing global interest in activity based special interest
tourism

m Growing iconic status of natural and cultural heritage

tourism

m Increased intra regional and inter regional air services

m Increasing interest in marketing and education for

homestay sector

m Emergence of eco and culturally aware tourists

m Increased internet marketing activities

m Terrorists incidents as major deterrent to travel

m Political instability

m Increasing regional competitor homestays

m Pandemics will deter visitors

m Hotel chains coming with low fares hotel in towns and

villages of India

m No recommendation from tour operators

„.Have you ever stayed in a homestay? If yes how did you come to know about it?
 dvertising
 aord of mouth
 Family/Friends
 Tour Operators
 Internet

2.ahat are you expecting and hoping to gain from your homestay experience?

3.ahen you imagine living with a host family, what are your concerns?

4.How often do you travel in a year? ahich places in India would you like to travel?
 Once
 Twice
 More than twice

5.How much money would you be willing to spend on your accommodation while travelling?

6.aould you like to stay in a place with basic facilities where you can explore local culture
staying with localities?
 Yes
 No
 May be
 enjoyable
satisfaction,comfort
Hospitality, trust
yes
no cuisine, compatibiliy
level
festivals, lifestyle, langu
age
Concerns:
m Freedom
m Safety ,privacy
m Compatibility
m Behavior
m Cooperative
 „ -„5
yes
25 -3
may be
2 -25
no
3 -5
m Tourism industry is a huge market so
segmenting in such a diverse and
competing market becomes very
important .we are segmenting the
market in which we will target tourist that
are interested in exploring the culture
and for whom basic facilities are enough
and tourist who do not mind staying with
the host family.
m Targeting plays an very important role in
today·s competing environment. Homestay
is a similar concept to backpackers so our
target segment would be foreign tourist.
More than 5 million foreign tourist visited
India last year and this number is bound to
increase in the coming years . part from
this we would even target local tourist who
love nature and culture more than hotel
comforts.562 million local tourist visits
different parts of India each year.
m To ensure sustainability of India·s Home-stay
industry ,tourists must have access to a
sufficient quantity of relevant information
regarding individual Home-stay ¶products,
allowing them to match their perceptions and
expectations with the appropriate home-stay
and providing them highest level of satisfaction.

m They can see the pictures of the house, speak

to the people before confirming their booking.

m Our main competitors are all major tour

operators
m ae would like to position our homestays as the homestays
that gives you opportunity to explore the culture with all the
luxuries of the home. we give 5 major benefits in our
homestays.

m Distinctive and characterful accommodation : plantation

cottages,havelis,rural huts etc

m Personalized service

m ·ocal knowledge

m Home cooked food

m Unique activities: watching a polo match in

Rajasthan, herding animals in rural north India etc.
 Creating a unique model that links local
people with the tourists and generates
revenue for the locals.

 aill create an unseen image of India in the

minds of the tourists
  product that involves less investment and
promises good returns

 Customizing the stay

m ae follow price discrimination

m Set prices for specific target segments·

needs and willingness to pay

m For high-quality and rationed products

charge a premium

m Value added packaging like adding polo

matches, herding animals etc
 Targeting the tourist destinations where
the home stay industry is not that
developed

 ·ocations: Ujjain
, Darjeeling, haridwar,pushkar,Port Blair
(Rangat island)

 ·ocated at the centre of the city close to

the local market
 E-blast
 Member ship cards
 Tie up with airlines
 ttractive site/internet
 Organizing cultural events
 Travel desk at the popular destinations
 Souvenirs
m Opening of travel desk at airport
m Tie up with tour operators in other
countries like UK,US,ustralia etc.
m Family plan
m The tourism industry in India generated
about US$„ billion in 2 8 and that is
expected to increase to US$275.5 billion
by 2 „8 at a 9.4% annual growth rate.

m Events like CaG,aorld cup 2 „„,IP· etc

will bring more tourists

m Eco tourism is a RGE these days

The tourism industry is going to increase
by leaps and bounds and preference is
given to eco tourism and exploration of
culture.Homestay is one of the business
model to look for.
6

BY GROUP 7:
RVI CHVD
NEH DESHMUKH
PRCHI GRa·
PRTHM GRa·
PRIYNK NRYNKR
TEJS K·YNKR
PUSHKR POa·E