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THE GROWTH OF INDIAN MASS

MEDIA INDUSTRY

Submitted to: Dr. Vijay Joshi


Submitted By: Jilpa Patwa
M.Phil class : 2008-09
Roll NO. 10
Date: 28 Dec.2008
Content
• Introduction
• Mass Media Industry in India
• The Growth Story
-Print Media
-Radio Industry
-Television Industry
• Growth Factors
• Power of mass Media
• The Key Role
• Conclusion
• References
Introducion
….A Mass media is essentially a working group
organized around some device for circulating
the same message at the same time to large
numbers of people.
….it is the medium of carrying information,
education and entertainment to the masses.
….an instrument of a MASS COMMUNICATION.
Mass media industry in india
• Sub Industry of the “ Entertainment industry.”
• No other media market in the world is experiencing
the kind of growth as being witnessed in India.
The growth story
print media
• Daily news papers occupy the centre.
• India consumes 99ml. Newspaper-copies, increased by
11.22% and ranking it the second largest market in
2007 .[www.worldbank.org.com]

Projected growth of Indian print media


250000 232000
206500
200000 182300
162600
144000
150000 128000
109600
97800
100000

50000

0
2004 2005 2006 2007 2008f 2009f 2010f 2011f

[Source:industry estimates & pwc analysis[cagr of 13%]


Radio industry
• Cheapest & oldest form having broad coverage
• The sector is dominating by AIR, which covers 91% of
Indian area and reaches 99% of population

Projected Growth of Radio industry


18000 17000
16000
14000
14000
12000 11000
10000 8500
8000 6500 Rs. In mn
6000 5000
4000 3200
2400
2000
0
2004 2005 2006 2007 2008f 2009f 2010f 2011f

Source: Industry estimates pwc analysis-CAGR 28%


Television industry
• This segment will continue to contribute the
largest share in the growth

Projected Growth of Television industry


600000
519000
500000
431000
400000
331300
300000 266000
219900 Rs. In mn
191200
200000 158500
128700
100000

0
2004 2005 2006 2007 2008f 2009f 2010f 2011f

Source: Industry estimates pwc analysis-CAGR 28%


Growth Factors
• FDI permitted to invest in print and radio industry from 2005
FDI investment in entertainment and media industry
3000
2577.14
2500
2000
1500 1384.44
Rs. In mn
1000
500
83.47
0
2004 2005 2006

• Convergence of traditional and new media


• Increase in spending power of Indian.
• Awareness and interest of people.
Advertising :
• Advertising and market research in many ways determine the scope of mass media
• Provides financial support
• It is a pervasive part of a modern culture
Private media
• In 2001 govt. regulations were relaxed to allow the entry of number of
private companies in to the media industry .
• In 1980 a single state owned channel Doordarshan, now over 300
channels up to 2007.
• Over 300 private radio transmitters in the country.

Evolving Technology
• Internet has made revolutionary change
• Increasing the audience by mobile listening or mobile TV
• Over the five years of period electronic media has grown to 200%
• DTH and IPTV provides the new platform for increase the subscriber base.
The Power of mass Media
• Ability to share information and images across the national
boundaries
• Provides information, guidance and create awareness
• Molds opinion, thinking attitude, values, life style and
behaviour of society
• Provides a voice for people
• Promote new ideas and creativities
• The easier and efficient means of communication playing a
key role in the overall development of an economy
The key Role
• The media role is just not limited to entertainment
• The role as a mass educator
• Working as an information system
• Serves the local communities
• Importance of media in development programme and
planning
• Promoting Business and trade interest through
advertisements
• For reaching to a common people
Conclusion
• As the reach of media increases it becomes more powerful
and responsibility towards the society increases.
• The media’s main concern is how to earn money.
• Media must have to be oriented towards working for the
progress and advancement of the society and fight against
weaker sections of the society.
References:
• FICCI –PricewaterhouseCoopers analysis
report 2007.
• TNS Intelligence report. (televisionpoint.com)
Thank You

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