DESIGN

Õ It is creating an
object's form and
function. It can
involve making
products,
machines, and
structures that
serve their
intended purpose
and are pleasing to
the eye as well.
 m
 IS
YOUR
PRINCIPLE IN
DESIGNING?
he two great rules for design are
these:
- first, that there should be no
features about a building which are
not necessary for convenience,
construction or propriety;
- second, that all ornament should
consist of enrichment of the
essential construction of the
building.
Principles of Design
he Principles are concepts used to
organize or arrange the structural elements
of design.
gain, the way in which these
principles are applied affects the expressive
content, or the message of the work.
· Balance
· Unity
· Proportion
· Rhythm
· Emphasis
 K l nce
Balance is the concept of visual
equilibrium, and relates to our physical
sense of balance. It is a reconciliation
of opposing forces in a composition
that results in visual stability. Most
successful compositions achieve
balance in one of two ways:
symmetric lly or symmetric lly.
Õ Balance in a three dimensional object
is easy to understand; if balance isn't
achieved, the object tips over. o
understand balance in a two
dimensional composition, we must use
our imaginations to carry this three
dimensional analogy forward to the
flat surface.
Unity
Unity refers to a sense that
everything in the artwork
belongs there, and makes a
whole piece. It is achieved by
the use of balance and
repetition.wo objects like a
living room and a dining room
can be unified by giving these
similar features like a shared
hardwood floor design.
Proportion
Proportion refers to the
relative size and scale of
the various elements in
a design. he issue is the
rel tionship between
objects, or parts, of a
whole. his means that
it is necessary to
discuss proportion in
terms of the context or
standard used to
determine proportions.
ëhythm
he recurrence of elements
within a piece: colours, lines,
shapes, values, etc.
ny element
that occurs is generally echoed,
often with some variation to
keep interest. Rhythm in
interior design also may be
used to reduce randomness.
For example, placing four plant
pots in a row and evenly
spaced apart on a floor
produces an organized look.
Natural patterns like pattern
on polished solid granite
countertops may add visual
appeal or interest to a home
design.
Emphasis
6mph sis (Domin nce, Foc l Point or re in
room's decor)
Õ
reas of interest.
Õ Guides the eye into through and out
of the image through the use of
sequence of various levels of focal
points, primary focal point,
secondary, tertiary, etc. Emphasis
hierarchy may give direction and
organization to a design, and avoid
subconscious confusion to
sometimes improve the design's (like
a house) visual appeal and style. he
primary focus point or area receives
the largest emphasis in a room.

rchitecture
- may be group of buildings or
profession
- may refer to the process of designing
a building and supervising its erection
- may also be regarded as the
procedure assisted with the
conception of an idea and its
realization in terms of building
materials