m Joint venture between Telenor (67.

25%)& Unitech
group(32.75%)

m Started mobile services in India in December 2009 focussing

on GSM technology

m India͛s 8th nation wide mobile operator operating in 8 out of

22 telecom circles in the country

m Hub head offices at Delhi, Kochi, Chennai, Bangalore,

Hyderabad, Kolkata, Patna, Mumbai, Lucknow, Guwahati,
Indore, Chandigarh
m Ä
Prepaid CDMA and GSM mobile services in 8 circles
out of 22 circles in India
m Ä  Smart Tariff Plan
Talklonger@29p/min
Callmore@29p/min
m Ä



 Slogan- ͚Ab mera number hai͛
Brand Ambassador- Young, Energetic, Ambitious youth
m Ä  8 circles of 22 Indian telecom circles- in cities like
Mumbai, Delhi, Kolkata, Chennai, Hyderabad, Bangalore, Kochi,
Noida , Greater Noida, Agra, Lucknow, Varanasi, Gurgaon and
Ghaziabad.
 r

 

r Primary
  To Capture a substantial market share in the youth
segment of telecom subscribers
  Generate Sales

r Secondary
  To establish and position as a strong telecom brand in
India
  Cutting down degree of separation, come closer to the
consumer
  rr  
 

r Primary
  To attract eyeballs & create top of mind awareness for the
brand
  Develop it to be a brand that is inspirational, more than
aspirational
  Creative strategy- Informational with Positive appeal
͚Pride ͛

r Secondary
  To Convey the Key Benefits/USP
 r 
 
m Cell phone ownership-
Total- 51%
Male- 56%
Female- 44%
Youth (16-19 years)- 64%

m Amount spent on Mobile per month (average)-

Boys- Rs. 125 (71% of pocket money)
Girls- Rs.106 (62% of pocket money)

m New mantra of youth-ð  
  


_
r
r

 _
m Positioning statement, ͚Ab mera number hai͛, is the voice of a
young Indian who is restless to succeed who knows that his or
her time has come and it is now

m Uninor believes that heroes need not necessarily be

celebrities and stars

m The real heroes are out there Ͷ succeeding every day in their
own lives, making it on their own and wanting more

m Target Audience - Youth as well as all the ambitious people

Creative agency : Leo Burnett

Production house : Rising Sun

Outdoor agency : Navia

Media Agency : Zenith Optimedia

ü Print

ü Television

ü OOH

ü Radio

ü Internet

    r 


   r


  
ü Print
  Newspapers:TOI, Mumbai Mirror, HT, etc.
  Magzines
  Pamplets

ü Television
  News channels, Entertainment channels,etc.

ü OOH
  Billboards, Buses, Autorikshaw, Hoardings, Banners, etc.

ü Radio
  Red FM, Big FM, Radio Mirchi, etc.

ü Internet
  Social networking sites: Facebook, Orkut, Twitter, etc.
  Blogs,etc.
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