CONFIDENTIAL Frequently Used Templates

CONFIDENTIAL
Frequently Used Template

2X2 CUBED
Unit of measure
Text Text
Text
Text
ext
T
Text Text x t
Te
Text Text
* Footnote
Source: Source 2
2X2 TOWER
Unit of measure
* Footnote
Source: Source 3
5PS MARKETING
Unit of measure
Product
offering
Product Package Place Price Positioning

promotion
* Footnote
Source: Source 4
7S
Unit of measure
Style
Strategy Skills
Shared
values
Staff Systems
Structure
* Footnote
Source: Source 5
ARROW 3D
Unit of measure
* Footnote
Source: Source 6
CUBES1 3D
Unit of measure
* Footnote
Source: Source 7
CUBES2 3D
Unit of measure
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Source: Source 8
CUBES3 3D
Unit of measure
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Source: Source 9
CUTOUT 3D
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 10
FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers Buyers
competitors
Substitutes
* Footnote
Source: Source 11
JOINT
Unit of measure
Text Text
Text Text
Text Text
Text Text
Text Text
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Source: Source 12
LEVEL SEPARATE 4
Unit of measure
Text
Text
Text
Text
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LINEAR A 3D
Unit of measure
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LINEAR B 3D
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LINEAR C 3D
Unit of measure
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LINEAR D 3D
Unit of measure
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LINEAR E 3D
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LINEAR G 3D
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LINEAR I 3D
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LINEAR J 3D
Unit of measure
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LINEAR N 3D
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LINEAR P 3D
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LINEAR Q 3D
Unit of measure
Text Text
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LINEAR Q 3D
Unit of measure
Text Text
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LINKS 3
Unit of measure
Plan Support
Implement
* Footnote
Source: Source 26
PERSPECTIVE 3D
Unit of measure
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Source: Source 27
PROPELLER 3D
Unit of measure
Text
Te
x t
Text
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RINGS 3D
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SCALE
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SCALES
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SIZES IN
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SPIRAL1 3D
Unit of measure
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Source: Source 33
SPIRAL2 3D
Unit of measure
Brakes
Spiral
Source:
* Footnote
Source Tube in tube 34
SPOTLIGHT
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Text Text
Text Text
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Source: Source 35
STAIRCASE
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STARS 3D
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WIRE CUBES
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ARROWS
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LEVEL 1
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LEVEL 2
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LEVEL 3
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LEVEL 4
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LEVEL 5
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LEVEL 6
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FLOW 2
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Header Header
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FLOW 2 TITLE
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Text Text Text
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FLOW 3
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Text Text Text
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FLOW 3 TITLE
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FLOW 4
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Text Text Text Text
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FLOW 4 TITLE
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Text Text Text Text Text
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FLOW 5
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Header Header Header Header Header
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FLOW 5 TITLE
Unit of measure
Text Text Text Text Text Text
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Source: Source 53
FLOW 6
Unit of measure
Header Header Header Header Header Header
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FLOW 6 TITLE
Unit of measure
Header Header Header Header Header Header
Text Text Text Text Text Text Text
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BLADES
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Text
Text Text
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BOX
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Text Text
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BOX
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CYCLE 1
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CYCLE 2
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CYCLE 3
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CYCLE 4
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CYCLE 5
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CYCLE 6
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CYCLE 7
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Source: Source 65
CYCLE 8
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Text Text
Text
Text
Text
Text
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Text
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Source: Source 66
INCOMING
Unit of measure
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Text
Text
Text
Text
Text
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Source: Source 67
RIBBON
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Text
Text
Text
Text
Text
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Source: Source 68
RING
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 69
UPON 2
Unit of measure
Text
Text
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Source: Source 70
CONTINUOUS
Unit of measure
Text Text
Text Text
Text
Text Text Text
* Footnote
Source: Source 71
CUTOUT
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 72
LINEAR A
Unit of measure
Text
Text
Text
* Footnote
Source: Source 73
LINEAR B
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 74
LINEAR C
Unit of measure
Text
Text
Text
* Footnote
Source: Source 75
LINEAR D
Unit of measure
Text
Text
Text
* Footnote
Source: Source 76
LINEAR E
Unit of measure
Text Text Text Text
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Source: Source 77
LINEAR F
Unit of measure
Text
Text
Text
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Source: Source 78
LINEAR G
Unit of measure
Text
Text
Text
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Source: Source 79
LINEAR H
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 80
LINEAR I
Unit of measure
Text Text
* Footnote
Source: Source 81
LINEAR J
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 82
LINEAR K
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 83
LINEAR N
Unit of measure
Text Text Text Text
* Footnote
Source: Source 84
LINEAR P
Unit of measure
Text
Text
Text
* Footnote
Source: Source 85
LINEAR Q
Unit of measure
Text Text
* Footnote
Source: Source 86
PROPELLER
Unit of measure
Text
Te
xt
Text
* Footnote
Source: Source 87
STEP 5
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 88
2 ON 1
Unit of measure
Text
Text
Text
Text
* Footnote
Source: Source 89
AGAINST
Unit of measure
Text
Text
Text
Text
Text
Text
* Footnote
Source: Source 90
AT WORK
Unit of measure
Text
Text Text Text
Text
* Footnote
Source: Source 91
COUPLED HORIZ
Unit of measure
Text Text
* Footnote
Source: Source 92
COUPLED VERT
Unit of measure
Text
Text
* Footnote
Source: Source 93
FOCUSED
Unit of measure
Text Text
Text Text
* Footnote
Source: Source 94
FORCES AT WORK
Unit of measure
New
entrant
Industry
Suppliers Buyers
competitors
Substitutes
* Footnote
Source: Source 95
PARALLEL
Unit of measure
Text
Text
Text
* Footnote
Source: Source 96
SPLIT
Unit of measure
Text
Text Text
Text
* Footnote
Source: Source 97
SURROUND
Unit of measure
Text
* Footnote
Source: Source 98
TWISTED
Unit of measure
Text
Text
* Footnote
Source: Source 99
UP & AWAY
Unit of measure
Text Text
* Footnote
Source: Source 100
UP & DOWN
Unit of measure
Text
Text
* Footnote
Source: Source 101
2S-5S
Unit of measure
The people in the
organization, considered
in terms of corporate
demographics, not individual
The processes and personalities
procedures through The way
which things get done managers
Staff collectively
A coherent set from day to day
behave with
of actions aimed Systems Style respect to use
at gaining a of time,
sustainable Strategy Skills attention,
advantage and symbolic
over competition Capabilities actions
Shared
possessed by Structure
the organization Values
as a whole as Those ideas of what
distinct from the is right and desirable
The organization chart
individuals. (in corporate and/or
and accompanying
Some companies individual behavior)
baggage that show
perform which are typical of the
who reports to whom
extraordinary organization and
and how tasks are
feats with common to most of its
both divided up and
ordinary people members
integrated
* Footnote
Source: Source 102
3CS TRIANGLE
Unit of measure
Customer
Distributors
Clients Competitors
Suppliers
* Footnote
Source: Source 103
3S-4S
Unit of measure
The organization chart and

accompanying baggage that show
who reports to whom and how
tasks are both divided up and
A coherent set of integrated
actions aimed at The people in
gaining a sustainable the organization,
advantage Structure considered in
Capabilities over competition terms of corporate
possessed by demographics, not
the organization individual personalities
as a whole as Strategy
distinct from
the individuals. Skills Staff Style
Some companies Shared
perform extraordinary values
feats with ordinary The way managers collectively
people behave with respect to use of
Those ideas of what is right time, attention and symbolic
and desirable (in corporate Systems
actions
and/or individual behavior)
which are typical of the The processes and procedures
organization and common through which things get done
to most of its members from day-to-day
* Footnote
Source: Source 104
7S
Unit of measure
The way managers

collectively behave with Capabilities possessed by the
respect to use of time, organization as a whole as
attention and symbolic distinct from the individuals.
A coherent set of actions Some companies perform
actions aimed at extraordinary feats with
gaining a sustainable Style ordinary people
advantage over
competition Strategy Skills Those ideas of what is right
and desirable (in corporate
Shared and/or individual behavior)
values which are typical of the
organization and common
Staff Systems to most of its members
The people in the
organization, considered The processes and and
Structure
in terms of corporate procedures through
demographics, not which things get done
individual personalities The organization chart from day-to-day
and accompanying
baggage that show
who reports to whom
and how tasks are both
* Footnote divided up and integrated
Source: Source 105
BUSS PORTFOLIO
Unit of measure
High
Competitive position
Medium
Low
Low Medium High
Product/market attractiveness
* Footnote
Source: Source 106
CHANGE BOARD
Unit of measure
Commitment Capability
Change
vision Individual Enabling
Conviction Courage activity devices
Chief
Executive
Leadership
groups
Down the
line
External
constitution
* Footnote
Source: Source 107
DELTA P
Unit of measure
• Accurate measurement • Flow of 2-way communications
of action and results • People’s understanding, belief
• Clear accountabilities and contribution to act on vision
• Early wins and action plans
Visible demonstration • Implementation or

of new vision and near implementation
values by client of required structure
Performance and systems
leadership Communications
Measurement
Vision and Organizational

Leadership
Delta P Infrastructure
Problem
• Action plans sufficient to People
Solving
achieve goals Development • Client managers
Process
• Agreement on objectives (particularly middle
by line management management) have
• Management of high- skill to lead program
involvement process implementation
• Change in actual
behavior
* Footnote
Source: Source 108
MACS
Unit of measure
• Industry attractiveness
• Competitive position
• Restructuring/rationalization opportunities
Value-creation potential in business unit
High Medium Low

Relative ability to extract value
• Corporate Retain and Retain and Retain and

give top give priority manage for
Natural
center skills
owner
priority code or
• Business liquidate
unit linkages
Probably Divest Divest or
“One of the
• Taxation/ divest liquidate

pack”
valuation
differences
* Footnote
Source: Source 109
MANUFACTURING STRATEGY
Unit of measure
Business Strategy
Manufacturing Strategy
Configuration Research
Systems Focus
Organization Labor
Policy
Make
vs.
Process Buy
Product
Design Design
* Footnote
Source: Source 110
PENTAGON
Unit of measure
2 5
Restructuring
framework
3 4
* Footnote
Source: Source 111
PRICE BENEFIT
Unit of measure
Benefit
Competitive
advantage
Competitive
disadvantage
Price
* Footnote
Source: Source 112
SMILE CHART
Unit of measure
Appraise performance Bottom up

and prospects action programs
1 8
Develop
strategy 2
3 7 Top down
action programs
4 6
Redesign Assess change
pivotal jobs 5 readiness
Design the skill
building process
* Footnote
Source: Source 113
STRAT GAMEBOARD
Unit of measure
3.
Create and
pursue a unique
2. advantage 4.
Resegment the Exploit unique
market to create a advantage
niche 1. industrywide
When to
Do more and
compete
better of the
same
* Footnote
Source: Source 114
STRAT MANAGE
Unit of measure
Stage 4
Stage 3
Stage 2
Stage 1
Forecast Externally Strategic

Budget based orientated manage-
planning planning planning ment
Meet Predict the Think Create the

budget and future strategically future
schedule
Value system
* Footnote
Source: Source 115
TREE PRODUCTIVITY
Unit of measure
Selling margin
Contribution
Effectiveness Sales
Contribution
Available selling time Selling rate
Sales
Available selling time
Productivity
Contribution Utilization
Total selling costs Available selling time
Total sales time
Efficiency Support leverage

Available selling time Total sales time
Total selling costs Support costs
Support intensity
Support costs
* Footnote
Total selling costs
Source: Source 116
VALUE CREATION
Unit of measure
Improve core
Redeploy
business
assets
performance
Maximize
shareholder
value
Adopt sound Grow through

financing acquisition
approach and/or merger
Grow
through
cultural
initiative
* Footnote
Source: Source 117
VALUE SOURCES
Unit of measure
Corporate Industry restructure

center skills Internal controller
Shared resources
Linkages
between Transfer of capability
business units Vertical integration
Client’s relative
ability to extract
value
Differences in tax position
Real
Existence of non-cases objectives
Financial
ownership fit Inefficiencies in financial markets
Perceived
Difference in valuation technique
* Footnote
Source: Source 118
GANTT10
Unit of measure
<##>
Header <##> <##> <##> <##> <##> <##> <##> <##> <##> <##>
Text
* Footnote
Source: Source 119
GANTT15
Unit of measure
##
Header ## ## ## ## ## ## ## ## ## ## ## ## ## ## ##
Text
* Footnote
Source: Source 120
VENN 2
Unit of measure
Text Text
* Footnote
Source: Source 121
VENN 3
Unit of measure
Text Text
Text
* Footnote
Source: Source 122
CONFIDENTIAL
Data Driven
Template
June 2002
This report is solely for the use of client personnel. No part of it may be
circulated, quoted, or reproduced for distribution outside the client
organization without prior written approval from McKinsey & Company.
This material was used by McKinsey & Company during an oral
presentation; it is not a complete record of the discussion.
AREA
Unit of measure
350
300
250
Label 1
200
150
Label 2
100
50
Label 3
0
1996 1997 1998 1999 2000 2001
* Footnote
Source: Source 124
BAR
Unit of measure
Label 1 50
Label 2 40
Label 3 30
Label 4 20
Label 5 10
* Footnote
Source: Source 125
BAR 2
Unit of measure
Title Title
Unit of measure Unit of measure
Label 1 50 Label 1 50
* Footnote
Source: Source 126
BAR BUTTED
Unit of measure
40
Label 1 50
55
30
Label 2 40
50
20
Label 3 30
45
10
Label 4 25
30
5
Label 5 15
25
* Footnote
Source: Source 127
BAR STACKED
Unit of measure
Series Series Series
Label 1 50 23 43 000
Label 2 40 25 23 000
Label 3 30 45 23 000
Label 4 20 65 23 000
Label 5 10 96 23 000
* Footnote
Source: Source 128
BAR STACKED 100%
Unit of measure
Series Series Series 100%=
Label 1 45 90 50 000
Label 2 20 80 40 000
Label 3 30 70 30 000
Label 4 40 60 20 000
Label 5 50 50 10 000
* Footnote
Source: Source 129
BUBBLE
Unit of measure
Title
Unit of measure
700
600 Label 5
500 Label 6
400 Label 4
300 Label 3
Label 2
200
Label 1
100
0
0 50 100 150 200 250
Title
Unit of measure
* Footnote
Source: Source 130
COLUMN
Unit of measure
60
50
40
30
20
Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote
Source: Source 131
COLUMN 2
Unit of measure
Title Title
Label 1 Label 2 Label 3 Label 4 Label 5 Label 1 Label 2 Label 3 Label 4 Label 5
* Footnote
Source: Source 132
COLUMN BUTTED
Unit of measure
80
70 70
60 60 60
50 50 50
40 40 40
30 30
20
* Footnote
Source: Source 133
COLUMN STACKED
Unit of measure
000
000 30
25
000
50
000 20
000 40
20
30
Series 20 20
20 20
Series 20 20
20
Series 20 60
50
40
30
Series 20
* Footnote
Source: Source 134
COLUMN STACKED 100%
Unit of measure
100%= 000 000 000 000 000
15 10 10 10
Series 20
10 10
15 20
Series 20 20
40 20
35
Series 30
60
50
35 40
Series 30
* Footnote
Source: Source 135
COMBO PIE SEGMENT COLUMN
Unit of measure
Title Title
Label 5 100% = 000
10
30 Series
Label 4
10
45 Label 1
30 Series
Label 3 15
20 Series
20
20 Series
Label 2
Label 1
* Footnote
Source: Source 136
COST CURVE
Unit of measure
Title
Unit of measure
300
Label 5
250
Label 4
200
150
100
Label 3
50
Label 2
Label 1
0
0 50 100 150 200
Title
Unit of measure
* Footnote
Source: Source 137
DUAL COLUMN LINE
Unit of measure
Title Title
200 1,000
176
180 900
160 150 800
140 700
120 600
100
100 500
85
80 70 400
60 300
45
40 30 200
20 10 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 138
DUAL LINE
Unit of measure
Title Title
200 1,000
180 900
160 800
140 700
120 600
100 500
80 400
60 300
40 200
20 100
0 0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 139
LINE
Unit of measure
600
Label 1
500
400
Label 2
300
Label 3
200
Label 4
100
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 140
PIE
Unit of measure
Label 5
10
Label 4
10
45 Label 1
Label 3 15
20
Label 2
* Footnote
Source: Source 141
PIE 2
Unit of measure
Title Title
Label 5 Label 5
10 10
Label 4 Label 4
10 10
45 Label 1 45 Label 1
20 20
Label 2 Label 2
* Footnote
Source: Source 142
RANGE HIGH LOW
Unit of measure
250
200
150
100
50
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 143
SCATTER X & Y
Unit of measure
300
250
200
150
100
50
0
0 50 100 150 200
* Footnote
Source: Source 144
WATERFALL BAR
Unit of measure
Label 1 50
Label 2 25
Label 3 45
Label 4 65
Label 5 185
* Footnote
Source: Source 145
WATERFALL COLUMN
Unit of measure
80
20
20
20
20
* Footnote
Source: Source 146
CONFIDENTIAL
Named Objects
Template
June 2002
ARROWS
Unit of measure
* Footnote
Source: Source 148
DISCLAIMERS CLIENT
Unit of measure
* Footnote circulated, quoted, or reproduced for distribution outside the client
Source: Source organization without prior written approval from McKinsey & Company. 149
DISCLAIMERS INTERNAL
Unit of measure
This report contains information that is confidential and proprietary to

McKinsey & Company and is solely for the use of McKinsey &
Company personnel. No part of it may be used, circulated, quoted, or
reproduced for distribution outside McKinsey & Company. If you are
not the intended recipient of this report, you are hereby notified that the
* Footnote use, circulation, quoting, or reproducing of this report is strictly
Source: Source prohibited and may be unlawful. 150
DISCLAIMERS PRESENTATION
Unit of measure
* Footnote This material was used by McKinsey & Company during an oral
Source: Source presentation; it is not a complete record of the discussion. 151
LEGENDS Legend
Unit of measure Legend
Legend
* Footnote
Source: Source 152
MCKINSEY LOGO
Unit of measure
* Footnote
Source: Source 153
MISC
Unit of measure


–
* Footnote
Source: Source 154
MOONS Legend
Unit of measure Legend
Legend
Low
Medium
High
Low
Medium
High
* Footnote
Source: Source 155
STICKER STICKER
Unit of measure
ILLUSTRATIVE
CONFIDENTIAL
PRELIMINARY
DRAFT
ESTIMATE
EXAMPLE
FOR DISCUSSION ONLY
FOR DISCUSSION
* Footnote
Source: Source 156
STICKER OTHER
Unit of measure
PRELIMINARY TO BE COMPLETED
DISCUSSION DRAFT DRAFT
BACKUP
DISGUISED PRELIMINARY
ESTIMATE HYPOTHESIS
DRAFT FOR DISCUSSION
CONFIDENTIAL STRAW MAN
SAMPLE DISCUSSION DRAFT
REVISED
CONCEPTUAL DISGUISED
CLIENT EXAMPLE
PROPOSED
ROUGH ESTIMATE
* Footnote
Source: Source 157
WORLD MAP
Unit of measure
* Footnote
Source: Source 158
CONFIDENTIAL
Text
Template
June 2002
PPT TABLE 2
Unit of measure
Heading Heading
Text Text
* Footnote
Source: Source 160
PPT TABLE 3
Unit of measure
Heading Heading Heading
Text Text Text
* Footnote
Source: Source 161
PPT TABLE 4
Unit of measure
Heading Heading Heading Heading
Text Text Text Text
* Footnote
Source: Source 162
PPT TABLE 5
Unit of measure
Heading Heading Heading Heading Heading
* Footnote
Source: Source 163
PPT TABLE 6
Unit of measure
Heading Heading Heading Heading Heading Heading
* Footnote
Source: Source 164
CONFIDENTIAL
SEO VA
Template
June 2002
Unit of measure
• Text
Text
• Text
Text
• Text
Text
* Footnote
Source: Source 166
Unit of measure
Title Title
• Text • Text
* Footnote
Source: Source 167
Unit of measure
Title Title
• Text • Text
Text
* Footnote
Source: Source 168
EXHIBIT TITLE
Title
•
Text
•
Text
Text
•
Text
* Footnote
Source: Source 169
EXHIBIT TITLE
Title
•
Text
•
Text
•
Text
* Footnote
Source: Source 170
EXHIBIT TITLE
Title Title
• •
Text
• •
Text
• •
Text
* Footnote
Source: Source 171
EXHIBIT TITLE
Title Title Title
• • •
Text
• • •
Text
• • •
Text
* Footnote
Source: Source 172
2 COLUMN
Title Title
• Text • Text
* Footnote
Source: Source 173
3 COLUMN
Title Title Title
• Text • Text • Text
* Footnote
Source: Source 174
4 COLUMN
Title Title Title Title
• Text • Text • Text • Text
* Footnote
Source: Source 175
5 COLUMN
Title Title Title Title Title
• Text • Text • Text • Text • Text
* Footnote
Source: Source 176
6 COLUMN
Title Title Title Title Title Title
• Text • Text • Text • Text • Text • Text
* Footnote
Source: Source 177
7 COLUMN
Title Title
Title Title Title Title Title Title Title
• Text • Text • Text • Text • Text • Text • Text
* Footnote
Source: Source 178
8 COLUMN
Text Text Text Text Text Text Text Text
* Footnote
Source: Source 179
3-STEP
Text
Text
Text
• Text
• Text
Text • Text
180
4-STEP
Text
Text
Text • Text
Text • Text
• Text
Text • Text
181
5-STEP
Text
Text
Text
• Text
Text
• Text
Text
• Text
• Text
Text • Text
182
3 HORIZONTAL
Unit of measure
Text
Text
Text
• Text
• Text
• Text
* Footnote
Source: Source 183
4 HORIZONTAL
Unit of measure
Text
Text
Text
Text • Text
• Text
• Text
• Text
* Footnote
Source: Source 184
5 HORIZONTAL
Unit of measure
Text
Text
Text
Text • Text
Text
• Text
• Text
• Text
• Text
* Footnote
Source: Source 185
4-STEP
Unit of measure
Text
Text • Text
Text • Text
Text • Text
• Text
* Footnote
Source: Source 186
FLOW 2
Unit of measure
Header Header
• Text • Text
* Footnote
Source: Source 187
FLOW 2 TITLE
Unit of measure
Header Header
• Text • Text
Text
* Footnote
Source: Source 188
FLOW 3
Unit of measure
* Footnote
Source: Source 189
FLOW 3 TITLE
Unit of measure

Text
* Footnote
Source: Source 190
FLOW 4
Unit of measure
* Footnote
Source: Source 191
FLOW 4 TITLE
Unit of measure

Text
* Footnote
Source: Source 192
FLOW 5
Unit of measure
* Footnote
Source: Source 193
FLOW 5 TITLE
Unit of measure

Text
* Footnote
Source: Source 194
HORIZONTAL FLOW 3
Unit of measure
Title
Text
• Text
• Text
Text
• Text
Text
* Footnote
Source: Source 195
HORIZONTAL FLOW 4
Unit of measure
Title
Text • Text
• Text
Text
• Text
Text
• Text
Text
* Footnote
Source: Source 196
HORIZONTAL FLOW 5
Unit of measure
Title Title
Text • Text • Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
* Footnote
Source: Source 197
HORIZONTAL FLOW 6
Unit of measure
Title Title
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
* Footnote
Source: Source 198
HORIZONTAL FLOW 7
Unit of measure
Title Title
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text
* Footnote
Source: Source 199
FLOW WITH SHOCK 1
Unit of measure
Title Header Header Header
* Footnote
Source: Source 200
FLOW WITH SHOCK 2
Unit of measure
Header Header Header Title

Text

Text
* Footnote
Source: Source 201
FLOW WITH 3 COLUMN
Text Text Text

Text

Text

Text

Text

Text
* Footnote
Source: Source 202
FLOW WITH 2 COLUMN
Text Text
• Text • Text
Text
• Text • Text
Text
• Text • Text
Text Text
• Text • Text
Text
• Text • Text
Text
* Footnote
Source: Source 203
SQUARE FLOW
Unit of measure
Text Text
• Text • Text
Text
Text
• Text
• Text
* Footnote
Source: Source 204
FRAMEWORK
Unit of measure
Text Text
• Text • Text
Text Text
• Text • Text
* Footnote
Source: Source 205
Unit of measure
Title Title
• Text • Text
* Footnote
Source: Source 206
Unit of measure
Title Title
• Text • Text
* Footnote
Source: Source 207
Unit of measure
Title Title
• Text • Text
Title Title
• Text • Text
* Footnote
Source: Source 208
Title Title
• Text • Text
xxxxx
Title Title
• Text • Text
209
Unit of measure
Title Title Title
• • •
* Footnote
Source: Source 210
Unit of measure
Title Title
• Text • Text
Title
* Footnote
Source: Source 211
Unit of measure
• Text
Text
Text
Text Text
• Text • Text
* Footnote
Source: Source 212
Unit of measure
• Text
Text
• Text • Text
Text Text
Text
• Text • Text
Text Text
* Footnote
Source: Source 213
SCP
External
shock S tructure C onduct P erformance
• xxxx • xxx • xxxx • xxxx
* Footnote
Source: Source 214
Unit of measure
Text Text Text Text

Text

Text
* Footnote
Source: Source 215
Unit of measure
Text
Text Text Text Text

Text

Text
* Footnote
Source: Source 216
Unit of measure
Text

Text

Text
* Footnote
Source: Source 217
Unit of measure
Text
Text
Title Title Title Title Title
* Footnote
Source: Source 218
Unit of measure
Text
Text Text
Text
Text
Text Text Text
Text
Text
Text Text
Text
Text
Text
Text Text
Text
Text
Text Text Text
Text
Text
Text Text
Text
* Footnote
Source: Source 219
Unit of measure
Title
•
Text
•
Text Text
•
Text
Text
•
Text
•
Text Text
•
Text
* Footnote
Source: Source 220
• Text • Text
Text
• Text • Text
Text Text
• Text • Text
Text
* Footnote
Source: Source 221
TEAM STRUCTURE
Title
•
Title Client McKinsey Expert group
• • • •
* Footnote
Source: Source 222
Unit of measure
Text
Text
* Footnote
Source: Source 223
Unit of measure
Text
Text
Text
Text
Text
* Footnote
Source: Source 224
Unit of measure
Title
Title Title Title

Title
Title
* Footnote
Source: Source 225
Unit of measure
Title

Title
Title
* Footnote
Source: Source 226
Title
Title Title Title

Title
227
Unit of measure
Text
• Text
Text
• Text
* Footnote
Source: Source 228
Title
Sub title Sub title
• •
• •
• •
Risk management
229
Unit of measure
Text Text
* Footnote
Source: Source 230
CYCLE 2
Unit of measure
• Text • Text
Text Text
* Footnote
Source: Source 231
CYCLE 2
Unit of measure
• Text • Text
Text Text
* Footnote
Source: Source 232
CYCLE 3
Unit of measure
• Text
Text
• Text
• Text Text
Text
* Footnote
Source: Source 233
CYCLE 3
Unit of measure
• Text
Text
• Text
• Text Text
Text
* Footnote
Source: Source 234
CYCLE 4
Unit of measure
• Text • Text
Text
Text
• Text • Text
Text
Text
* Footnote
Source: Source 235
CYCLE 4
Unit of measure
• Text • Text
Text
Text
• Text • Text
Text
Text
* Footnote
Source: Source 236
CYCLE 5
Unit of measure
• Text • Text
Text
Text
• Text
Text • Text
Text
Text
• Text
* Footnote
Source: Source 237
CYCLE 5
Unit of measure
• Text • Text
Text
Text
• Text
Text • Text
Text
Text
• Text
* Footnote
Source: Source 238
CYCLE 6
Unit of measure
• Text • Text
Text
Text
• Text • Text
Text
Text
Text
• Text Text
• Text
* Footnote
Source: Source 239
CYCLE 6
Unit of measure
• Text • Text
Text
Text
• Text • Text
Text
Text
Text
• Text Text
• Text
* Footnote
Source: Source 240
FORCES AT WORK
Unit of measure
Text
• Text
Text Text
• Text • Text
Text
• Text
Text
• Text
* Footnote
Source: Source 241
2 BY 2 MATRIX
Unit of measure
High
• Text • Text
Low
High Low
Text
* Footnote
Source: Source 242
2 BY 3 MATRIX
Unit of measure
High
Text

Low
Low Medium High
Text
* Footnote
Source: Source 243
3 BY 3 MATRIX
Unit of measure
High

Medium
Text

Low
Low Medium High
Text
* Footnote
Source: Source 244
4 BY 3 MATRIX
Unit of measure
High • Text • Text • Text • Text

Medium
Text

Low
1 2 3 4
Text
* Footnote
Source: Source 245
4 BY 3 MATRIX
Unit of measure

4

3
Text

2

1
1 2 3 4
Text
* Footnote
Source: Source 246
STUDY OBJECTIVE
Unit of measure
Text
* Footnote
Source: Source 247
LEVEL 03
Unit of measure
• Text
Text
• Text
Text
• Text
Text
* Footnote
Source: Source 248
LEVEL 04
Unit of measure
• Text
Text
• Text
Text
• Text
Text
• Text
Text
* Footnote
Source: Source 249
LEVEL 09
Unit of measure
• Text
Text
• Text
Text
• Text
Text
Text
• Text
• Text
Text
Text • Text
• Text
Text
Text
• Text
• Text
Text
* Footnote
Source: Source 250
GANTT – 4 WEEK
Unit of measure
• Text
• Text
• Text
* Footnote
Source: Source 251
Unit of measure
• Text
• Text
• Text
* Footnote
Source: Source 252
Unit of measure
Text Text
Text Text Text Text Text Text Text Text Text
• Text
• Text
• Text
* Footnote
Source: Source 253
Unit of measure
Text Text Text

Text Text Text Text Text Text Text Text Text Text Text Text Text
• Text
• Text
• Text
* Footnote
Source: Source 254
Unit of measure
Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text
* Footnote
Source: Source 255
Unit of measure

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text
* Footnote
Source: Source 256
Unit of measure

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text
* Footnote
Source: Source 257
Unit of measure

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text
* Footnote
Source: Source 258
Unit of measure

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text
* Footnote
Source: Source 259
Unit of measure
Text Text Text Text Text Text Text Text Text

Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
• Text
• Text
• Text
* Footnote
Source: Source 260
Unit of measure
Text Text Text Text Text Text Text Text Text Text
Text 1234123412341234123412341234 123412341234
• Text
• Text
• Text
* Footnote
Source: Source 261
Unit of measure
Text Text Text Text Text Text Text Text Text Text Text Text
Text 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4 1 2 34 12 34 12 3 4 1 2 3 4 1 23 4
• Text
• Text
• Text
* Footnote
Source: Source 262
Unit of measure
Text
Text 1 2 3 4 5 6 7 8 9 10 11 12
• Text
• Text
• Text
* Footnote
Source: Source 263
Unit of measure
Text Text
1
Text 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 1 12
• Text
• Text
• Text
* Footnote
Source: Source 264
Unit of measure
Text
Text Responsibility Mon Tue Wed Thu Fri
• Text
• Text
• Text
* Footnote
Source: Source 265
Unit of measure
Text Text
Text Responsibility M T W T F M T W T F
• Text
• Text
• Text
* Footnote
Source: Source 266
Unit of measure
Text Text
* Footnote
Source: Source 267
Unit of measure
Text Text
Label 3 30 Label 3 30 Text
* Footnote
Source: Source 268
Unit of measure
Text Text Text
Label 1 50 Label 1 50 Label 1 50
* Footnote
Source: Source 269
Unit of measure
Text Text Text
Label 3 30 Label 3 30 Label 3 30 Text
* Footnote
Source: Source 270
Unit of measure
Text Text Text Text
Label 1 50 Label 1 50 Label 1 50 Label 1 50
* Footnote
Source: Source 271
Unit of measure
Label 1 50 Label 1 50 Label 1 50 Label 1 50 Label 1 50
* Footnote
Source: Source 272
Unit of measure
Text Text
Label 1 50 50
Label 2 40 40
Label 3 30 30
Label 4 20 20
Label 5 10 10
* Footnote
Source: Source 273
Unit of measure
Text Text Text
Label 1 50 50 50
Label 2 40 40 40
Label 3 30 30 30
Label 4 20 20 20
Label 5 10 10 10
* Footnote
Source: Source 274
Unit of measure
Text Text Text Text
Label 1 50 50 50 50
Label 2 40 40 40 40
Label 3 30 30 30 30
Label 4 20 20 20 20
Label 5 10 10 10 10
* Footnote
Source: Source 275
Unit of measure
Label 1 50 50 50 50 50
Label 2 40 40 40 40 40
Label 3 30 30 30 30 30
Label 4 20 20 20 20 20
Label 5 10 10 10 10 10
* Footnote
Source: Source 276
EXHIBIT TITLE
Unit of measure
Title Title Title

Measure Measure Measure
Label 80 Label 80 Label 80
Text Text Text
* Footnote
Source: Source 277
EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure
Title Title
Measure Measure
* Footnote
Source: Source 278
EXHIBIT TITLE
Unit of measure

Measure Measure Measure Measure
Label 80 Label 80 Label 80 Label 80
Text Text Text Text
* Footnote
Source: Source 279
EXHIBIT TITLE
Unit of measure
Text Text
60 60
50 50
40 40
30 30
20 20
Label Label Label Label Label Label Label Label Label Label
1 2 3 4 5 1 2 3 4 5
* Footnote
Source: Source 280
EXHIBIT TITLE
Unit of measure
Text Text Text
60 60 60
50 50 50
40 40 40
30 30 30
Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 1 2 3 4 1 2 3 4
* Footnote
Source: Source 281
EXHIBIT TITLE
Unit of measure
Text Text Text Text
60 60 60 60
50 50 50 50
40 40 40 40
30 30 30 30
Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
* Footnote
Source: Source 282
EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure
60 60
50 50
40 40
30 30
20 20
1 2 3 4 5 1 2 3 4 5
* Footnote
Source: Source 283
EXHIBIT TITLE
Unit of measure
Title Title Title

Text 50 Text 50 Text 50
40 40 40
30 30 30
20 20 20
Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 1 2 3 4 1 2 3 4
* Footnote
Source: Source 284
EXHIBIT TITLE
Unit of measure

Measure Measure Measure Measure
Text 50 Text 50 Text 50 Text 50
40 40 40 40
30 30 30 30
20 20 20 20
Label 3
Label 3
Label 3
Label 3
Label 1
Label 2
Label 4
Label 4
Label 1
Label 2
Label 4
Label 1
Label 4
Label 1
Label 2
Label 2
* Footnote
Source: Source 285
EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure
90 90
80 80
70 70
60 60
50 50
40 40
30 30
20 20
Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text Text
Title Title
Measure Measure
90 90
80 80
70 70
60 60
50 50
40 40
30 30
20 20
* Footnote
Source: Source 286
Unit of measure Title (Measure)
80 90
70
60
50
40
30
20
Title (Measure)
80 90
Title 70
60
Measure 50
40
30
90 20
80
70
60 Text Text Text Text Text Text Text Text
50
40
30 Title (Measure)
20 80 90
70
60
50
40
30
20
Title (Measure)
80 90
70
60
50
40
30
20
* Footnote
Source: Source 287
60 70
40 50
20 30
Title (Measure) Text Text Text Text Text Text
70 Title (Measure)
60 60 70
50 40 50
40 30
30 20
20
Title (Measure)
Title (Measure) 70
50 60
30 40
20
70
60
50 Text Text Text Text Text Text
40
30 Title (Measure)
20 60 70
40 50
20 30
Text Text Text Text Text Text Title (Measure) Text Text Text Text Text Text
70 Title (Measure)
60 60 70
50 40 50
40 30
30 20
20
Title (Measure) 70
50 60
30 40
20

* Footnote
Source: Source 288
ROIC TREE ANALYSIS
Percent Title
93.8 98.4 96.1
87.7 85.3
98 99 00 01 02
Title Title Title

13.6 3.1 2.6
11.2 2.0 2.0 1.8 1.7
6.1 1.1 1.1
1.5 0.8 0.1 0.1
98 99 00 01 02 98 99 00 01 02 98 99 00 01 02
Title Title
23.4
13.8 18.3 15.6 15.7
Title
50.4 0.0 0.0 0.0 0.0 0.0
37.0
9.9 2.5 1.8
98 99 00 01 02 98 99 00 01 02
Title 98 99 00 01 02
Title Title
48.2 32.4 15.6
25.9 25.9 28.8 27.1 13.7
21.5 11.4 9.7 10.6
6.9 -0.2 2.3
Title
98 99 00 01 02
1.10 98 99 00 01 02 98 99 00 01 02
0.30 0.30
Title 43.3 0.04
-0.26 Title
23.9 Title Title
6.9 62 60 27.8
-0.2 2.3 98 99 00 01 02 43 20.5
30 1.9
27 9.3 8.4 9.7 -1.5
-4.0 -5.2 -4.7
98 99 00 01 02
98 99 00 01 02
98 99 00 01 02 98 99 00 01 02
Title Title
7.9 7.5 8.0 18.8

12.1 13.7 13.5
5.5
-5.0 -4.2
98 99 00 01 02
98 99 00 01 02
289
EXHIBIT TITLE
Unit of measure
Text Text
100%= 000 000 000 000 000 100%= 000 000 000 000 000
15 10 10 10 15 10 10 10
Series 20 Series 20
10 10 10 10
15 20 15 20
Series 20 20 Series 20 20
40 20 40 20
35 35
Series 30 Series 30
60 60
50 50
35 40 35 40
Series 30 Series 30
1 2 3 4 5 1 2 3 4 5
* Footnote
Source: Source 290
EXHIBIT TITLE
Unit of measure
Text Text Text
100%= 000 000 000 000 000 100%= 000 000 000 000 000 100%= 000 000 000 000 000
10 10 10 10 10 10 10 10 10
15 15 15
Series 20 Series 20 Series 20
10 10 10 10 10 10
20 20 20
15 15 15
Series 20 20 Series 20 20 Series 20 20
40 20 40 20 40 20
35 35 35
60 60 60
50 50 50
35 40 35 40 35 40
Label Label Label Label Label Label Label Label Label Label Label Label Label Label Label
1 2 3 4 5 1 2 3 4 5 1 2 3 4 5
* Footnote
Source: Source 291
EXHIBIT TITLE
Unit of measure
Title Title
Measure Measure
100%= 000 000 000 000 000 000 000 000 100%= 000 000 000 000 000 000 000 000
15 10 10 10 10 10 10 15 10 10 10 10 10 10
Series 20 Series 20
10 10 10 10 10 10 10 10 10 10
15 20 15 20
Series 20 20 20 20 20 Series 20 20 20 20 20
40 20 40 20
35 35
Series 30 Series 30
60 60 60 60 60 60 60 60
50 50
35 40 35 40
Series 30 Series 30
Title Title
Measure Measure
100%= 000 000 000 000 000 000 000 000 100%= 000 000 000 000 000 000 000 000
15 10 10 10 10 10 10 15 10 10 10 10 10 10
Series 20 Series 20
10 10 10 10 10 10 10 10 10 10
15 20 15 20
Series 20 20 20 20 20 Series 20 20 20 20 20
40 20 40 20
35 35
Series 30 Series 30
60 60 60 60 60 60 60 60
50 50
35 40 35 40
Series 30 Series 30
* Footnote
Source: Source 292
Unit of measure
Title Title
Measure Measure
100% = xxxx 100% = xxxx
Label 4 Label 4
10 10
20 20
Label 1 Label 1
* Footnote
Source: Source 293
Unit of measure
Title Title Title

100% = xxxx 100% = xxxx 100% = xxxx

10 10 10
45 Label 5 45 Label 5 45 Label 5
20 20 20
* Footnote
Source: Source 294
Unit of measure
Title Title
Measure Measure
100% = xxxx 100% = xxxx

Label 4 Label 4
10 10
20 20
Label 1 Label 1
Title Title
Measure Measure
100% = xxxx 100% = xxxx

Label 4 Label 4
10 10
20 20
Label 1 Label 1
* Footnote
Source: Source 295
Unit of measure
Title Title
Measure Measure
350 350
298 298
300 267 278 300 267 278
245 250 245 250
250 230 250 230
200 200
150 175 180 150 175 180
165 165
100 120 130 100 120 130
89 89
50 50
0 0
1990 91 92 93 94 1995 1990 91 92 93 94 1995
* Footnote
Source: Source 296
Unit of measure
Title Title Title

350 350 350

298 298 298
300 267 278 300 267 278 300 267 278
245 250 245 250 245 250
250 230 250 230 250 230
200 200 200
150 175 180 150 175 180 150 175 180

165 165 165
100 120 130 100 120 130 100 120 130
89 89 89
50 50 50
0 0 0
1990 91 92 93 94 1995 1990 91 92 93 94 1995 1990 91 92 93 94 1995
* Footnote
Source: Source 297
Unit of measure
Title Title
Measure Measure
325 325
350 298 300 350 298 300
267 250 278 267 250 278
300 245 300 245
250 230 250 230
200 200
220 220
150 180 195 150 180 195
165 175 165 175
100 100
120 130 120 130
50 89 50 89
0 0
1990 1991 1992 1993 1994 1995 1996 1997 1990 1991 1992 1993 1994 1995 1996 1997
Title Title
Measure Measure
325 325
350 298 300 350 298 300
300 267 250 278 300 267 250 278
245 245
230 230
250 250
200 200
220 220
150 180 195 150 180 195
165 175 165 175
100 130 100 130
120 120
50 89 50 89
0 0
1990 1991 1992 1993 1994 1995 1996 1997 1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 298
Unit of measure
Title
Measure
325
350 298 300
267 250 278
300 245
230
250
200
220
150 180 195
165 175
100
120 130
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997
Text
Title
Measure
325
350 298 300
267 250 278
300
230 245
250
200
150 220
180 195
100 165 175
120 130
50 89
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 299
Unit of measure
Title
Measure
400 298 300 325
267 278
245 250
300 230
200
195 220
100 165 175 180
89 120 130
0
1990 1991 1992 1993 1994 1995 1996 1997
Title
Measure
325 Title
350 298 300 Measure
267 278
300 245 250 400 325
230 278 298 300
250 245 267 250
300 230
200
220 200
150 180 195 220
165 175 100 175 180 195
100 165
130 89 120 130
120 0
50 89
1990 1991 1992 1993 1994 1995 1996 1997
0
1990 1991 1992 1993 1994 1995 1996 1997
Title
Measure
400 298 300 325
267 278
245 250
300 230
200
195 220
100 165 175 180
89 120 130
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 300
400 298 300 325
245 267 250 278
300 230
200
100 195 220
89 120 130 165 175 180
0
1990 1991 1992 1993 1994 1995 1996 1997
Title (Measure)
400 298 300 325
Title 267 250 278
245
Measure 300 230
325 200
350 298 300 100 195 220
267 278 89 120 130 165 175 180
300 245 250 0
230
250 1990 1991 1992 1993 1994 1995 1996 1997
200
220
150 195 Title (Measure)
175 180
165 325
100 130 400 267 278 298 300
120 245 250
50 89 300 230
0 200
100 195 220
1990 1991 1992 1993 1994 1995 1996 1997 89 120 130 165 175 180
0
1990 1991 1992 1993 1994 1995 1996 1997
Title (Measure)
400 298 300 325
245 267 250 278
300 230
200
100 195 220
89 120 130 165 175 180
0
1990 1991 1992 1993 1994 1995 1996 1997
* Footnote
Source: Source 301
STICKER AND OTHERS STICKER AUTOMAKER
EXAMPLE BACK UP REVISED EXAMPLE BACK UP REVISED
ESTIMATE TENTATIVE ESTIMATE TENTATIVE HYPOTHESIS
HYPOTHESIS PROPOSED CONCEPTUAL ILLUSTRATIVE

PROPOSED
CONFIDENTIAL PRELIMINARY
CONCEPTUAL ILLUSTRATIVE
ROUGH ESTIMATE VERY PRELIMINARY
PRELIMINARY CONFIDENTIAL
TO BE COMPLETED WORK IN PROGRESS
ROUGH ESTIMATE VERY PRELIMINARY ONLY FOR DISCUSSION
TO BE COMPLETED
ONLY FOR DISCUSSION
WORK IN PROGRESS
302
High
Medium
Low
303
STICKER AND OTHERS
Text Text
Text
304
MAPS
305
APPENDIX
306
END OF DOC
307

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Label 1 Label 2 Label 3 Label 4 Label 5

Label 1 Label 2 Label 3 Label 4 Label 5

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Frequently Used Template

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Frequently Used Template

Frequently Used Template

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