PRESENTATION ON SUMMER TRAINING PROJECT

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HARPREET SINGH DHILLON PROF. VINEET
ROLL NO 709010 H.O.D (MBA)

  





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m Company Profile
m Introduction to Project
m Objective of the Study
m Methods of Research
m Finding & Learning
m Conclusion
 Company Profile
‡ Over the last few years, Fastrack Computing Limited as 
has become synonymous with mobile computing products ±
laptops / notebooks, desktop computers, tablet PCs, PDAs
and laptop repair. With a turnover of around 15 crores, we
are the number one laptop dealers in the region averaging
more than 6000 unit sales every year.
‡ Fastrack has branches all over the region and is planning a
pan-India presence in the near future. As a matter of fact,
FCL is also in talks with major international players as well
for overseas offices in UK, Australia and USA.
‡ As the major company dealing in all laptop brands, FCL has
strategic tie-ups as retail and distribution partners for
Toshiba, Acer, Lenovo, HP, HCL, Apple, DELL, Fujitsu,
Compaq, Samsung, SONY, LG etc.
‡ FCL recently opened North-India¶s first Apple Imagine
store at Chandigarh featuring the entire range of Apple
Mac Books, IMacs, Macs and iPods.
‡ FCL had been the preferred institutional suppliers for
government departments, corporate, armed forces,
universities and engineering colleges and other bulk
buyers
 Objective of the Study

‡ To know the preferences of different types of branded

laptops by the people of Chandigarh.
‡ To study which factor influence for choosing different types
of branded laptops.
‡ To know about the level of satisfaction towards different
types of branded laptops.
‡ To compare the popularity of different companies providing
branded laptops.
 Research Methodology

‡
&' (()! ! '!& (*

The Research applied in this project is Descriptive
research as the major objective of research is to
describe the Dealers perception towards the brand.

‡  ))!: -

Primary Data
Secondary data

‡ p+()!, '!- : - Simple random sampling was

taken in this project.
 Findings
‡ Hp and Compaq is the most preferred brand of laptop
among respondents 55% of total sample.

‡ Most of the respondents are influenced by availability

(44%) and price (16%) and least influencing factor is
weight (9%).

‡ The modes of awareness of laptop among respondents,

that is 44% of respondents are come to know from media,
27% are from magazine, 16% are from other and 13%
respondents are know about switches from reference
group.

‡ Level of satisfaction among respondents towards branded

laptop, I made a survey regarding satisfaction level and I
find that 39% of respondents are satisfied with the
performance of branded laptop, 17% excellent,12%
average and only 2% respondents are disappointed with
the performance of branded laptop.
 Findings
‡ It is revealed that most of the respondents from my sample
41% are brand loyal to their preferred branded laptop
despite price hike only a small proportion of respondent¶s
i.e. 39% are more inclined towards price sensitivity rather
than the brand preference.

‡ During non-availability of most preferred brand of branded

laptop apple is in demand it contains 8%.

‡ According To Quality The Ranking Of Switch Manufacturers

Are As Follows:
HP (47%): 1st Position
COMPAQ(35%): 2nd Position
LENOVP(25%): 3rd Position
IBM (13%): 4th Position
 Conclusion

‡ Existing branded laptop are good but there are many

companies which are not providing particular facilities
to retain their customer.

‡ Branded laptop¶s markets are very big and it is in its

growing stage.

‡ Peoples are enjoying it and some of them use it just as

status symbol only. Where as some of them are really
need it for their work