Organizational Structure

&
Design

Wasiq Ali Khan 10736

Syed Nabeel Ali 10911

Waqas Mumtaz

S.Zain Ul Ebad Naqvi 11163

Teacher: Sir Irfan Hamid

Company Background & History
 Pakistan Mobile Communications Limited,
better known as Mobilink GSM.
Mobilink has 28.24 million customers by March
2009.
Mobilink's Head office is located in Mobilink
House, 1 A Kohistan Road, F-8 Markaz Islamabad.
Mobilink started operations in 1994 as the first
GSM cellular Mobile service in Pakistan.
Company Background & History

Mobilink started operations in 1994 as

the first GSM cellular Mobile service in
Pakistan by MOTOROLA Inc.later it was
sold to Orascom, an Egypt-based multi-
national company.
MISSION STATEMENT

“To be the unmatchable mobile system of

communications in Pakistan this provides
the best value to its customers,
employees, business partners and
shareholders
 MOBILINK'S VISION

“To be the leading telecommunication

services provider in Pakistan by offering
innovative communication solutions of
our customers while exceeding
shareholder value and employee
expectations”
 MOBILINK'S VALUES

Total Customer Satisfaction

Business Excellence
Trust & Integrity
Respect for People
Corporate Social Responsibility
ORGANIZATION STRUCTURE

Total Strength of Employees:

 
Over all: (Total 4500)
Top Managers 75
Middle Managers 750
Line Managers 3675
 ORGANIZATION STRUCTURE TOP
MANAGERS

President and CEO

Rashid Khan
Chief Information Officer
Tariq Rashid

V.P H.R, Administration & Security

Ali Raza Mehdi
 ORGANIZATION STRUCTURE TOP
MANAGERS
Vice President
Marketing
Bilal Munir Sheikh
Vice President
Customer Care
Irfan Akram
Vice President & Head of
Broadband Business Division.
Mustafa Peracha

Vice President
Corporate Affairs
Agha Qasim
 Product line and Categories
Mobilink offers both Pre-paid and Post-
paid services.
indigo Post-paid

Pre-paid
JAZZ
Product line and Categories
Mobilink Indigo and jazz have 15 more products given
below
1. Mobilink Indigo
2. Mobilink Jazz
3. Mobilink Black Berry
4. Mobilink PCO
5. Mobilink Wi MAX
6. Mobilink TV
7. Mobilink Game
Product line and Categories
8 Jazz Cricket SIM
9 Conference Bridge
10 PSO Cards
11 PIA Reservations
12 Stock Watch
13 Fax Mail
14 Corporate SMS
15 SMS Advertiser
 VALUE ADDED SERVICES
. 1 GPRS.
1

2. 2  Mobilink Mustt Services.

3. 3  SMS Messaging.
4. 4  Power Tools.
5. 5  Chat Services.
6. 6    Dedication Services.
 VALUE ADDED SERVICES
7 Power Tools.
8 Mail Services.
9 Info Services.
10 IVR Ring tones/Logos.
11 On Call Services.
12 Missed Call Alerts
PACKAGES
 Pricing Strategy of Mobilink
Post-paid plans
100 Package 400 Package

Line rent Rs 100 Line rent Rs 400

Free mins 100 Free mins 400

Call <Mobilink> 1.25/min Call <Mobilink> 1.00/min

Other operators Other operators

1.50/min 1.50/min
Sms all network 0.2 Sms all network 0.75
 Post-paid plans
900 Package 1500 Package

Line rent Rs 900 Line rent Rs 1500

Free mins Rs 900 Free mins Rs 1500
Free Gprs 100 MB Free Gprs 250 MB
Call <Mobilink> Call <Mobilink>
0.75/min 0.50/min
other Network other Network
1.50/min 1.25/min
Sms all network 0.75 Sms all network 0.50
 Post-paid Plans
Unlimited Package Basic Premium

Line rent 5,000 6,000

Free minuts <Mobilink> 2800 2800
Other operators <Mobile>1200 1200

<Landline> 1000 1000

Free sms <Mobilink> 1000 1000
Free GPRS - Unlimited
Call <Mobilink> 0.30/min 0.30/min
Other operators 1.05/min 1.05/min
Sms all networks 0.20 0.20
International Dialing Prepaid Price Plans
Package Zone 1 Package Zone 2

Jazz Easy Rs Jazz Easy Rs

2.35/min 8.00/min
JazzOctaine Rs JazzOctaine Rs
3.00/min 8.00/min
Jazz Ladies Rs Jazz Ladies Rs
First 3.00/min First 8.00/min

Jazz Budget Rs Jazz Budget Rs

2.35/min 8.00/min
International Dialing Prepaid Price Plans
Package Zone 3 Package Zone 4

Jazz Easy Rs10.99/mi Jazz Easy Rs17.00/mi

n n
JazzOctaine Rs10.99/mi JazzOctaine Rs17.00/mi
n n
Jazz Ladies Rs10.99/mi Jazz Ladies Rs17.00/mi
First n First n
Jazz Budget Rs10.99/mi Jazz Budget Rs17.00/mi
n n
International Dialing Prepaid Price Plans
Package Zone 5

Jazz Easy Rs20.00/mi

n
JazzOctaine Rs20.00/mi
n
Jazz Ladies Rs20.00/mi
First n
Jazz Budget Rs20.00/mi
n
INDUSTRY LIFE CYCLE
 MARKEITNG STRATEGIES
Product
In the maturity stage they have modified the brand JAZZ
and INDIGO.
Jazz is widely available in more than 5000+ cities, towns
and villages with service code (0300,
0301,0302,0303,0306,0307 and 0308)

Mobilink another brand INDIGO is also having good

recognition in the market.
 
Price
In this stage they had not as lowered down their price of
Sim and the calling charges, like their competitors
(UFONE, TELENOR, and WARID) had done. Because they
want to get more of the profit.
Promotion

In the maturity stage, the company is using different

promotional strategy to retain the exisisting
customers and to attract the competitor’s customers.

Mobilink has made the ads in which they want to

portray the image of Mobilink with the Pakistan.They
have made the ad in which NAJAM SHIRAZ sung a song
“Hum Bolain Mohabbat ki zaban”.
 Place

The distribution channel of Mobilink also are..

Manufacturer Retailer
Consumer
Manufacturer Franchiser
Consumer
Manufacturer Jobber
Consumer
 Mobilink Management Style
Strategic Business Department

Business Communications Department

Project Management Department
Operations & Customer Care Department

IT Department
Creativity & Content Management Department
Finance & Accounting Department
Administration & HR Department
SWOT ANALYSIS

STRENGTH WEAKNESSES

OPPORTUNITIES THREATS
 Market Share

Zong 6.1%
Warid 18.8%

Mobilink 31.7%
31.7%

Telenor 21.6%
Ufone 21.5%
BCG GROWTH SHARE MATRIX
 Star -(High Growth, High Market Share)

•Jazz One

Cash Cow-(Low Growth, High Market Share)

•Jazz Ladies First
•Mobilink Indigo
•Jazz Budget
Question Mark-(High Growth, Low Market Share)

•Jazz Easy
•Mobilink PCO
Dog-(Low Growth, Low Market Share)

•Jazz Octane
 CORPORATE SOCIAL RESPONSIBILITY

Mobilink believe CSR to be a continuing

commitment by our company to contribute to
economic devolopement while improving the
quality of life of our workforce, their families,
the community and society at large.
THANK YOU