1. Executive Summary
Financial Summary
2. Background (History, Year
of Incorporation & other
details)
3. Demographics
4. Organizational Structure
(Leadership, Organizational
Chart)
5. Legal Structure (Ownership,
M&A / JV/ Acquisitions;
Subsidiaries)
6. Shareholding Pattern
7. Operational Profile (Products
/Services )
8.
(Revenue, profits, other
important financial details
with historical comparison)
9. Market Forces
10. Risks & Concerns
11. Key Success Factors
12. SWOT Analysis
13. Company Initiatives and
Strategies
14. Company in the News
• Indiagames is primarily engaged in publishing and developing
games across various platforms like Internet, PC, broadband,
mobile phones, PDAs, handheld gaming devices and
consoles.hot of entire contents
• In 2010 it ventured into Interactive TV games by signing
contacts with BIG TV and Airtel Digital.
• Indiagames is now called UTV Indiagames and is a subsidiary
of UTV Media group
• In India the company operates as the largest distributor of
mobile games across all channels with an estimated market
share of over 50%
 Founded in 1999
• Founder Vishal Gondal founded Indiagames as a five member
team
• Infinity and IL&FS in 1999, funded the venture with an initial
investment of Rs 3.25 crore (Rs 32.5 million).
• In December 2007, UTV Media acquired a majority stake in
Indiagames Ltd.
 Head Office:
• Indiagames Ltd.
Vishwaroop IT Park,
Vashi International Info-Tech Park,
Above Raghuleela mall.
11th Floor, Plot No. 34, 35 & 38,
Sector 30 A, CIDCO, Vashi,
Navi-Mumbai- 400 705.
Telephone: +91 22 6771 0700, +91 22 2781 3358, +91 22 2781 3359
Fax : +91 22 6771 0777 , +91 22 2781 3360
Email: servicedesk@indiagames.com
• Other offices at London, Beijing, Madrid
• As on March 31 ,2010 Indiagames ltd had 236 full time employees and the
business wise classification of which is given below :
Mobile 219
Games on Demand 17
(GOD)
Total 236
• Vishal Gondal - Founder & CEO
• Samir Bangara – Chief Operating Officer
• CyrilFerry - Vice President
• Deepak Ail - Associate Vice President
• Mahendra Patel - Finance Controller
• Reena George - GM - HR & Admin
• Sachin Janghel - Technology Director  
• Hrishi Oberoi - Director, IG Studios
• Srinivasan V - Head 3D Development
• Tejraj Parab - GM Marketing, Games on Demand
• In December 14, 2007, IG Interactive Entertainment Ltd which is a
subsidiary of UTV software communications acquired 54.86 %
equity stake in Indiagames Ltd. Simultaneously, the company also
acquired 12.11% equity stake in Indiagames Ltd. Thus, the company
along with IG Interactive Entertainment Ltd holds 66.97% stake in
Indiagames Ltd
• Key investors include UTV– India’s foremost Media &
Entertainment Company, Adobe Inc. and Cisco Systems Inc
• Board of Directors :
 Mr. Rohinton Screwvala
 Mr. Vishal Gondal
 Mr.Amit Banka
 Mr. Rajeev Wagle
• Promoter’s Share – 19.59%
• UTV Media – 60.4 %
• Employees – 5.38%
• Foreign Companies (Cisco & Adobe etc) – 14.64%
• Games on Demand (GOD)
• IndiaGames Mobile
• TV Interactive Games
• In 2003, Indiagames bagged the exclusive worldwide rights for Spiderman
for developing games, ring tones, wallpapers, and images by signing an
agreement with Marvel Comics.
• The Company has established relationships with more than 80 telecom
operators such as Vodafone, Verizon, T mobile, AT&T, Hutch, Airtel in
over 50 countries around the world
• UTV Indiagames partners with several major game publishers and media
companies in the world such as EA, Disney, THQ, Atari, Universal, Fox,
Warner brothers, Sony, MTV, 2K and others.
• The company has developed and published mobile games such as
Bioshock, Garfield, Flavor Of love, Godzilla, Bruce Lee, The Office,
Scorpion King, Cricket 20-20, Movin Maze, amongst others.
• The Business observed a loss of 16% in sales over the
previous year from ` 477.74 mn to ` 399.17 while booking a
loss of ` 34.86 in 2009-10 as against ` 2.24 mn profit in 2008-
09
• For 2011 a target of ` 50 Crore is set , with 10-15% EBITDA
margins
• Income comparison :
2008-09 2009-10
` 477,740,430 ` 399,170,625
• Profit/loss comparison:
2008-09 2009-10
` 2.24 mn - ` 34.86 mn
• The business of company is mainly divided into three parts :
•According to •PC penetration is • New category of
KPMG-FICCI growing at a rate of gaming
FRAMES Report 20% p.a. on a base •Market is nascent
2010 the Indian of 85 mn PC literate and in the growth
mobile gaming users. stage
industry at an • Games on • The DTH industry
estimated size of ` Demand model is growing rapidly in
1.8 bn constitutes expected to reach India which can
little over 5 % of `31.9 bn in 2014 serve as a vehicle to
total mobile Value •Piracy has been the cash it
added services key concern •First entrant will
revenues make an automatic
•The mobile leader
subscribers at 500
mn are increasing at
a steady rate yet the
gamers are not
• Piracy : Piracy is the biggest competitors to this industry.
There are thousands of games available for free download.
• Limited awareness about the licensed gaming products
• E-sports are yet to become a trend in India unlike South Korea
where 4 channels exclusively for gamers are present
• Poor gaming experience due to poor infrastructure : non
compatible systems/devices , slow operators
• Price wars between operators (like 1p/sec plans) have led to
low balances on mobile phones and hence less sales
• Very low growth of the Interactive TV games segment
• Creativity and uniqueness
• first firm to start licensing games from India.
• Association with brands like UTV , marvel Comics , EA
sports etc
• High quality products with low costs vis-à-vis other
international gaming companies
• Tapping markets like TV services and online social
networking sites (facebook)
Strengths
•Low cost high profit business model
•Creativity to use brands or movies to
integrate themselves
•Ability to produce good quality games
which are cheaper vis-à-vis other
international companies
• Saying no to outsourcing and using
home talent
Opportunities
•Still a maturing business
•Lots of opportunities to create new products and
services to generate more revenues
•Mobile subscribers and computer users are
continuously increasing
•Indiagames has the opportunity of monetizing
the smart phone market (Iphone and Ipad) which
is continuously expanding
•Growing the franchisee model
•Increasing Broadband users for GOD
Weaknesses
•Hiring and retaining good talent
•Significant dependence on
Operators for data
• A model still in blooming and
hence instable
Threats
•Piracy – Thousands of Games are available
for free download
•Regulatory changes regarding pricing or
marketing
•Lack of interest or understanding of
brands to integrate with games
•Competition – Big Players like Zapak
(Reliance ADA)
• Mobile :
 Roll out subscription services across operators
 Create new ad-funded models
 Create high quality games mainly for platforms like Apple and Android

• Games on Demand (GOD):

 Expand the franchisee programme
 Aim to achieve a cost effective customer acquisition model through the
above
• Interactive TV games :
 Launch 4 services
 Launch local content with international titles
• Indiagames Bags the Movers & Shakers of 2010 award
• Indiagames won IDC Enterprise Innovation Awards 2010
• Indiagames Bags the "FICCI BAF" Award for Mobile Gaming
• Indiagames' Bruce Lee Dragon Warrior was awarded the
People's Choice Award at the prestigious International Mobile
Gaming Awards (IMGA),2010
• Indiagames Bags the Maharashtra Information Technology
Award'2009
• Indiagames bags the the FPS 2009 Award.
• Nasscom Innovation award 2008
THANK YOU
BY Ankit Soni
MIB II Sem
Department of Commerce
Delhi School of Economics