360 Feedback Evaluations

Created by Jon DeWolfe

Boise State University
What will be covered
• What is 360 Feedback?
• Can 360 Feedback be effective for you?
• Creating the Survey
• How it works
• Real World Example
• Let’s Give it a Try
• Summary
• Readings List
What is 360 Feedback?

• 360 feedback/multirater feedback is the

assessment of employees by supervisors,
subordinates, peers, and in some cases
customers.
• Used as a developmental tool
Can 360 Degree Feedback Be
Effective For You?
• Do you have the proper foundation for a
successful program?
• One Size does not fit all
• What are our objectives of feedback?
• Ask yourself, can you handle the
feedback?
How to Create the Correct Survey

• Define what you want to evaluate

• Be Specific with your questions
• Determine how results will be published
• Test, Revise, Finalize
Setup, Train, Connect to Succeed

• Setup

• Training, Training, Training

• Connection of the Process

Why we Train, and then Train
Again

• Employees do not know how to give or

interpret constructive feedback

• Coaches

• Feelings and Emotions

3 Different Ways to Administer

• Send managers or certain individuals to

an outside consultancy firm.

• Contract out

• Internet/Intranet Based “In House”

Implementing Survey

• Anonymity and Confidentiality

• Constructive Comments vs. Suggestions

for Improvement

• Voluntary vs. Mandatory

How it works
• Likert Scale

• Open-Ended Questions

• Distribution

• Collection
Problems with Surveys

• Performance Appraisals

• Individual Appraisals

• Boycott of Survey
Nestle North America
Real World Example
Nestle North America
• Kim Jeffery, CEO of Nestle Perrier

• He was a very demanding type manager

on purpose

• his style had been used in past, by his

predecessor
Nestle North America
• Time for a change
• Brought in a consultant to handle
surveys and interviews with senior
management
• Revelations of intimidation, temper
problems, and firing power
Nestle North America
• Subordinates were so intimidated by
Jeffery that they weren’t coming to him with
problems and ideas for fear of his temper.
• Self Reflection. “I was mad at myself when I
heard, I know the right way to do things. I
thought I was seen as the regular guy. I
didn’t realize the impact my words had on
people.”
Nestle North America
• Reaction and Plan of Action
• He says he’s better now-fewer outbursts and more
effort to get managers working together.
• He stresses that nobody can be perfect, but can
change most problems with help and personal
action plans.
• Final verdict: “With one or two lapses, I’m told I’ve
done very well.”
Let’s Give It A Try
How Do You Rate?
• Let’s take a few minutes and really
evaluate how this process can work.

• Evaluate yourself based on the questions

given

• Take a name from pile

How Do You Rate?

• Evaluate person #1

• Take 2nd Sheet of Paper

• Evaluate person #2
How Do You Rate, Cont. ?
• Place all surveys in a pile face down
• Administer surveys to appropriate people
• Allow 5 minutes for reading and thought
• Discussion
• Surprised from results?
• Are you prepared?
Summary
• Training and planning is key
• Action plan for dealing with feedback
• Use as a developmental tool
• Focus the survey on core competencies
• Adjust your attitude from the beginning,
this process will make you a better
manager
Readings & Websites Of Interest
• Software
• http://www.360-degreefeedback.com/
• http://www.boothco.com/
• http://www.3dgroup.org/what_feed.html
• http://www.softscape.com/home.htm
• http://www.panoramicfeedback.com/
Books
• Maximizing the value of 360-degree
Feedback… By Tornow and London
• The Art and Science of 360 Feedback
By Lepsinger and Lucia
• The Thin book of 360 Feedback: A
Manager’s Guide
By Collins
Bibliography
• Nowack, Kenneth M., Hartley, Jeanne. 1999,
How to Evaluate Your 360 Feedback Efforts.
Training & Development. Vol. 53, Issue 4
• Atwater, Leanne, Waldman, David. 1998,
Accountability in 360 Degree Feedback. HR
Magazine, Vol. 43, Issue 6.
Bibliography Cont.

• Frisch, Michael H. 2001, Going Around in Circles

with ‘360’ Tools: Have They Grown Too Popular
For Their Own Good?. Human Resource
Planning. Vol. 24, Issue 2

• Bracken, David W., Summers, Lynn, Fleenor, John.

1998, High-Tech 360. Training & Development,
Vol. 52, Issue 8
Bibliography Cont.
• Rosti Jr, Robert T., Shipper, Frank. 1998, A Study of
the Impact of Training in A Management
Development Program Based on 360
Feedback. Journal of Managerial Psychology.
Vol. 13, Issue ½

• O’Reilly, Brain, Furth, Jane. 1994, 360 Feedback

Can Change Your Life. Fortune. Vol. 130, Issue
8
Bibliography Cont.
• Pollack, David M. Pollack, Leslie J. 1996, Using 360
Feedback in Performance Appraisal. Public
Personnel Management. Vol. 25, Issue 4

• Bracken, David W., Summers, Lynn, Fleenor, John.

2001, 360 Feedback From Another Angle.
Human Resource Management Vol. 40, Issue 1