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APPLE INC.

Byte into an apple


PRESENTED BY

Huzefa
Deepti
Dinesh
Vinay
Harmanjeet
ABOUT COMPANY
• April 1st,1976 - Founded

• January 3rd,1977 - Incorporated

• Headquarters - Cupertino, California

• Co-founders - Steve Jobs, Steve Wojniak

• CEO - Steve jobs

• Industry - Computer software, computer hardware, consumer electronics.

• Revenue - US$ 19.3 Billion


PRODUCTS AND FIGURES
Hardware - Mac(personal computer series),Apple Remote Desktop

Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work,


Logic pro, Cinema Display etc.

Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV

Employees - 19,787 full-time ; 3,399 temporary (March 31,2007)

• Retail stores - 183( 1st in Manhattan, New York)

• Competitors - HP, IBM, DELL


VISION AND MISSION
VISION
“Man is the creator of change in this world.
As such he should be above systems and
structures, and not subordinate to them.”
MISSION
“Apple is committed to bringing the best personal computing
experience to students, educators, creative professionals
and consumers around the world through its innovative
hardware, software and internet offerings.”
ACHIEVEMENTS
Apple Revenue Growth
16000
Net Sales

14000

12000

10000

8000

6000

4000

2000

0
1998 1999 2000 2001 2002 2003 2004 2005

2002 Product Sales 2005 Product Sales

Desktops Desktops

Notebooks Notebooks

iPod iPod

Peripherals Peripherals
ANALYSIS
SWOT ANALYSIS
STRENGTHS WEAKNESSES
One of the oldest hardware Focusing on internal engg.
manufacturers. more than marketing

Control over the product. High price

High quality product. Consumer faced problems


with faulty batteries
Easy to carry products
Had difficulties on some of
Huge consumer base loyal its products’ quality control
to apple
Not issued dividends
Product diversification
SWOT ANALYSIS
OPPORTUNITIES THREATS
Less expensive new product Pressure from competitors.
lines with quality.
Substitution effect
Product line is functional and
attractive. Technology changes at a rapid
rate.
Flexibility to its users.
Forced to develop new
ipods are able to communicate. products.

New car models with ipod


connectivity.
PORTER’S FIVE
FORCES MODEL
New Entrants
Threat of new entrants

Bargaining power of the suppliers

Existing
Supplier rivalry in the Customer
industry
Bargaining power of buyers

Substitute products & services

Substitutes
EXISTING RIVALRY
Windows OS and media player for playing music and
video ( Microsoft)

Competition to Mac OS X (Linux)

Alternate sources of computer hardware (Dell, HP,


Lenovo)

Small stylish MP3 players (Creative, Samsung)

Online music stores similar to itunes stores (Napster)


THREAT OF NEW ENTRANTS
Streaming audio and video with v-cast (Verizon)

On demand online services (similar to i-tunes)

New entrants with disruptive technology (The “next


google”)
BARGAINING POWER OF SUPPLIERS

Suppliers of processors and computer memory


(Motorola, IBM, Intel)

Strategic alliance/supplier of Mac (Microsoft)

Supplier of tv and movies (Disney, ABC, Fox, Sony)

• Sources of music (BMG, Sony, Warner, Universal)


BARGAINING POWER OF
CUSTOMERS
Customers share music using peer-to-peer networks
without paying for music (Ares, Limewire)

Retailers may pressure for lower prices or better terms


(Distributors)

Consumers/Businesses may reduce spending on


computers if they fear economic downturns (Consumer
Attitudes & Behaviors)

Consumer Refresh Cycles


THREAT FROM SUBSTITUTES
Satellite radio for music (XM, Sirius)

Entertainment media, media and music (XBOX, PS2)

Alternative means to acquire music (Music CDs,


DVDs)

Alternative sources for videos (Cable, Broadcast,


Theatres)
RECOMMENDATIONS
FOR COMPANY:
Lowering the cost of products and maintaining the
same quality standards

Can form joint – ventures

Knowledge Management

More number of retail stores for easy access

Continuous innovation to expand


RECOMMENDATIONS
FOR OTHERS:
Do not compromise on price for quality

Choose the products based on individual needs

Be unique and different


THANK YOU

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