Professional Documents
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Apple II
Lisa
Apple I
Apple III
THE TAKE OFF
• In 1981, IBM entered PC market & in 2 years
began to outsell Apple.
• Apples sales and shine began to wear off
• Jobs needed a new computer that could
compete with IBM PC
• January 24, 1984 Jobs introduced Macintosh
with: Macintosh
– GUI
– 128K of expandable memory
– Pointing device: mouse
FROM APPLE TO NEXT
• In 1985, Jobs helped Bill Gates with Macintosh to
create Windows, which could run on IBM PC’s.
• CEO John Sculley forced Jobs
to leave.
• Jobs then founded NeXT.
• Created NeXT Cube PC which
didnt sell due to:
– Overpricing
– Missing software.
• Changed focus from hardware to software.
• Pixar- An animation Studio bought by Steve in 1986.
• Three films contract from Disney.
• Created first computer animated film.
• Toy story was an instant hit in 1995
• Sold to Disney for stock
worth about $7.4 billion
iMac
RETURN TO PROFITABILITY & INNOVATION