Professional Documents
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FMCG Ȃ FOOD
PRESENTED BY:
RAJIV JAIN
RAHUL VERMA
RITESH RAJPUT
ROOPAK SAHU
ë
V The Indian FMCG sector with a market size of US$13.1
billion is the fourth largest sector in the economy.
V Britannia
V Nestle
V HUL
V Cadbury
V Mother Dairy
Y
V AMUL means è è in Sanskrit. The brand name
"Amul," from the Sanskrit "Amoolya," was suggested
by a quality control expert in Anand.
V 4 ps
Y
List of Products Marketed
V Bread spread :Amul Butter,Amul Lite ,Amul Cooking Butter
Dealer Franchisee
Wholesaler
Retailer
Shopkeeper
Consumers
|ëY
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Ȉ Available in over 5 lakh outlets in a
network of around 4000 distributors