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Perilaku Individu
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Bandung
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Tujuan Pengajaran
• Perbedaan-perbedaan individu
• Variabel-variabel yang
mempengaruhi perilaku individu
• Sikap, persepsi, kepribadian dan
pembelajaran
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INDIVIDUAL-BEHAVIOR FRAMEWORK
Source : Gibson 3
PERBEDAAN-PERBEDAAN INDIVIDU
Ability
A biological or learned trait that permits a person
to do something mental or physical
Skill
Task – related competencies
Demographics
- GENDER DIFFERENCES
- RACIAL AND CULTURAL DIVERSITY
Source : Gibson 4
VARIABEL-VARIABEL YANG MEMPENGARUHI
PERILAKU INDIVIDU
1. Attitudes
2. Perception
3. Personality
4. Learning
5. Attribution
6. Ability
Source : Gibson 5
1. Attitudes
Mental states of readiness for need arousal
Source : Gibson 7
The Perceptual Process
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Source : Gibson
Perceptual Differences and Behavior
The
Social class and other
Hereditary forces Individual’s group membership forces
Personality
Source : Gibson
Family relationships force 10
Theory of Personality
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Source : Gibson
Humanistic Personality Theories
1. Measuring Personality Characteristics
Personality tests
Personality test used to measure emotional,
motivational, interpersonal, and attitude characteristics
that make up a person’s personality
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Source : Gibson
2. Personality Personality Characteristics
Locus of Control
A personality characteristic that describes people who see the
control of their lives as coming from inside them selves as
internalizes. People who believe that their lives are controlled
by external factor are externalizes
Self-Efficacy
The belief that one can perform adequately in a situation.
Self efficacy has three dimensions; magnitude, strength, and
generality
Creativity
Machiavellianism
A term used to describe political maneuvers in an organization.
Used to designate a person as a manipulator and power abuser
13
Source : Gibson
4. Learning
1. Classical conditioning
A type of conditioning in which an individual responds to some
stimulus that would not ordinarily produce such a response
2. Operant conditioning
A type of conditioning in which desired voluntary behavior
leads to a reward or prevents a punishment
3. Social Learning
People can learn through observation and direct experience
Dispositional Attributions
Emphasize some aspect of individual, such as ability or skill,
to explain behavior
Situational Attributions
Attributions that emphasize the environment’s effect behavior
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6. Ability
An individual’s capacity to perform the various tasks in a job
Intellectual ability
Physical ability
That required to do tasks demanding stamina, dexterity,
strength and similar characteristics