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‡ Departments continuously create

decentralized databases, such as MS
Access, to solve tactical issues
‡ Need solutions NOW that they control
‡ Often contain business critical data
‡ Security, sharing, data accuracy, and
high availability are problematic
‡ Costs are driven up as hundreds of
these systems are created
‡ Departments work against IT,
not with IT

© 2009 Oracle Corporation ± Proprietary

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‡ Consolidate departmental data and

the application development service
into Oracle Database 11g with
Application Express (APEX)
‡ Oracle Database 11g ensures that
APEX applications are secure,
reliable and scalable
‡ Departments maintain full control
over application development
‡ IT provides professional data
management
‡ End user experience is dramatically
improved

© 2009 Oracle Corporation ± Proprietary

   
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‡ Unique Rapid Application Development
(RAD) tool for the Oracle Database
‡ Browser based for Development, Deployment
& Runtime
‡ Declaratively build professional Web 2.0
applications that are fast and secure
‡ Leverages full Oracle database capabilities
and existing SQL & PL/SQL skills
‡ Fully supported, ³no-cost´ standard
component with all editions of the Oracle
Database

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© 2009 Oracle Corporation ± Proprietary

 APEX Rapid Application Development
Design Develop

Deploy
   
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Data-driven Applications Oracle Forms

Develop opportunistic and departmental Modernization
productivity applications Leverage SQL & PL/SQL declarative
programming skills to move Forms
applications to HTML / Web 2.0

Online Reporting
Build SQL-based reporting
applications on existing
database schemas

Spreadsheet Web-ification Access Replacement

Consolidate outgrown Access applications
Convert spreadsheets to Web applications
to the Oracle database with an APEX Web
where they can be concurrently viewed and
front end
edited

© 2009 Oracle Corporation ± Proprietary

   
#


‡ Developer community - 80k+ downloads / year
‡ apex.oracle.com ± 4m page views / week
‡ Active Discussion Forum ± 4.6 m views, #3 on OTN
‡100 Consulting companies, 60 BLOGs, 10 Hosting Partners
‡ User Groups: 30 @OOW-09, 50 @ODTUG, APEXposed
‡ User interface for Oracle Store and Oracle Audit Vault

© 2010 Oracle Corporation

   
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© 2010 Oracle Corporation

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‡ Strong & Supportive Community
‡ Popular OTN Discussion Forum
‡ Consulting Companies
‡ Blogs, SIGs
‡ Commercial Applications
‡ Internet Applications

© 2009 Oracle Corporation

  2010Application Express 4.0
Websheets, Dynamic Actions,
Plug-Ins, RESTful Web
2009 Application Express 3.2
Forms Conversion
2008 Application Express 3.1
Interactive Reports, BLOB
2007 Application Express 3.0
Flash Charts, PDF Printing,
Access Application Migration
2006 Application Express 2.2
Packaged Applications
2006 Application Express 2.1
Oracle XE
2005 HTML DB 2.0
SQL Workshop
2004 HTML DB 1.6
Themes
2004 HTML DB 1.5
First Release

© 2009 Oracle Corporation

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© 2009 Oracle Corporation


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Reports Validations Translation

Services

Forms Processes Conditional

Processing

Charts Computations Authentication

Calendar Branches Authorization

Templates Web Services Session State

Management

Navigation Email Services Logging &

Monitoring

© 2009 Oracle Corporation

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 Integrated within the database 9iR2, 10g, 11g, XE

 Meta data driven
 Uses APEX Listener, Embedded Gateway or ModPLSQL

© 2009 Oracle Corporation

 #


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‡ Single Oracle Database for multiple applications

‡ Provides virtual private databases
‡ Self-service or IT managed provisioning

© 2009 Oracle Corporation

 
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‡ Locally
‡ Install on Stand-alone machine

‡ Multi-tenant Private Cloud

‡ Workspaces for each department
‡ Self-service provisioning model

‡ Public Cloud
‡ Hosting partners
‡ Amazon EC2
Develop & deploy where it is most convenient and cost effective

© 2010 Oracle Corporation

 ( !+
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‡ Very few moving parts ± Simple to manage
‡ Browser based development / deployment / runtime
‡ No client-side dependencies
‡ Multi-Tenant SaaS provides multiple ³workspaces´
‡ Applications easy to migrate to other deployments
‡ Database Backups also backup application source
‡ Oracle AMI includes APEX (may require upgrade)
‡ Webservice Support

© 2009 Oracle Corporation

 *

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© 2009 Oracle Corporation

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‡ Java based
‡ Alternative to mod_plsql
‡ Certified against WebLogic,
Oracle Glassfish, and OC4J
‡ Extensible
‡ File system caching *
‡ FOP transformations to PDF *
‡ Improved file upload *
‡ Workload Capture *

* Requires APEX 4.0

© 2010 Oracle Corporation

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Drivers
‡ Consolidation of departmental applications to centrally managed IT
‡ Some applications have grown and become mission critical
‡ Web unfriendly
‡ Platform dependent
‡ Poor security
‡ Limited scalability / excessive network traffic

Challenges
‡ Effort / business knowledge required to migrate
‡ Poor data model design
‡ No documentation

© 2009 Oracle Corporation

 #. #%

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‡ Export MS Access metadata
‡ Migrate the Microsoft Access
database to Oracle
‡ Create an Oracle Application
Express Workspace
‡ Create a migration project
‡ Analyze the Microsoft Access
application
‡ Generate the Oracle Application
Express Application
‡ Customize your Application
Express application

© 2009 Oracle Corporation

  ,!"


Drivers
‡ Modernization of software / hardware
‡ Incorporate Web 2.0 capabilities
‡ Deliver greater user interactivity
‡ Utilize existing Database objects
‡ Can re-use existing IT developer skill-set
‡ Difficulty finding new Oracle Forms developers

Challenges
‡ Availability of IT application matter experts
‡ Conversion is non-trivial, requiring significant effort and resources
‡ APEX application will not look nor feel like Forms application

© 2009 Oracle Corporation

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© 2009 Oracle Corporation

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‡ 

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‡ "!3 

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‡ Available with Forms 9i & 10g
‡ May convert Forms 4.x & 6i
‡ If conversion fails will need
to manually upgrade first

© 2009 Oracle Corporation

 .54 
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‡ Blocks
‡ Select / Deselect
‡ Enhance SQL Query
‡ Items
‡ Select / Deselect
‡ Review Prompts

‡ 


± Triggers, Program Units, Alerts, etc.
‡ Is it Applicable?
‡ Document post-generation requirements

© 2009 Oracle Corporation

 .24
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‡ Blocks
‡ Form Interactive Report & Form
‡ Master / Detail
‡ Tabular Form
‡ Items
‡ Date Pickers
‡ HTML Editors
‡ Checkboxes
‡ Radio Groups
‡ Select Lists
‡ Pop-up List of Values
‡ List of Values
‡ Reports Interactive Reports

© 2009 Oracle Corporation

 .74#

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+
Make same width as box below

‡ Application Logic

‡ User Interface

‡ 


‡ Update Completion
‡ Increases % complete

© 2009 Oracle Corporation

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© 2009 Oracle Corporation

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‡
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‡ LDAP Directory credentials
‡ Oracle Application Server Single-Sign On
‡ Open door credentials
‡ Application Express accounts
‡ Database Account credentials
‡ No Authentication
‡ "


 

‡ Customizable session management logic
‡ Use or modify (session verification function) built-in page sentry
‡ Develop custom sentry (examples provided)
‡ Credentials verification custom PL/SQL
‡ Accepts user name and password; Returns Boolean
‡ Only executed once per session

© 2009 Oracle Corporation

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‡ Pass / Fail checks ± cached to improve performance
‡ Can associate to any component (e.g. Application, page, button,
validation, item, etc.)
‡ Various types (e.g. Exists, SQL Query, PL/SQL Function, etc.)

‡ .
. 

‡ Prevent URL Tampering
‡ Utilizes MD5 checksum

‡ %
  
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‡ Fine Grained Access Control (aka VPD); Transparent Data
Encryption; Database Vault; Advanced Security Option; etc.
‡ No APEX development effort required

© 2009 Oracle Corporation

 
*  
‡ Considerations with Embedded PL/SQL Gateway
‡ Uses XMLDB HTTP Protocol Listener ± Part of the Database
‡ Not recommended for internet facing applications
‡ Configuring Oracle HTTP Server with mod_plsql
‡ Configured using Database Access Descriptors (DADs)
‡ Use PlsqlRequestValidationFunction to allow specified procedures
‡ Utilizing Secure Sockets Layer (SSL)
‡ Implemented using the HTTPS protocol ± encrypts sent / received packets
‡ Prevents data from being sent over unprotected communication channel
‡ APEX Runtime-Only Environment
‡ Scripts provided to completely remove / re-install Application Builder
‡ Removes Web interface for administration and application development
‡ Setting Password Complexity Rules
‡ Can set multiple complexity rules / re-use rules across instance
‡ Using Session Timeout
‡ Set maximum session length and idle time for APEX developer log-ins

© 2009 Oracle Corporation

 *  
‡ Understand Items of type Password
‡ Don¶t emit entered text to screen
‡ Should not save-state or should use Item encryption if saving to the DB
‡ Reports provided to identify at-risk Password items
‡ Using Zero as Session ID
‡ Critical for PUBLIC applications to ensure no cross-user contamination
‡ Session Id not included in application URL
‡ Cross-Site Scripting Protection
‡ Protect HTML Regions and other static areas
‡ Use &ITEM. notation to reference session state variables
‡ Select best Item types based on protection required
‡ Protect Dynamic Output
‡ Explicitly use escape code when emitting session state
{e.g. htp.p(htf.escape_sc(v('SOME_ITEM'))); }
‡ Protect Report Regions
‡ References in headings and messages escaped based on Item type

© 2009 Oracle Corporation

 *  
‡ Session State Protection
‡ Clear session state of unneeded values using Clear Cache built-ins
‡ Enable Session State Protection to prevent URL tampering
‡ Set appropriate protection for Pages, Items and Application Items using built-ins
‡ Utilize Application Session Time-Outs
‡ Build public page for users to land on when session expired
‡ Set Maximum Session Length and Maximum Session Idle times
‡ Save State before Branching
‡ Use Branch checkbox to save session state values prior to branching
‡ Session state values will not be displayed in the Branch URL
‡ Saving sensitive Item values (e.g. SSN)
‡ Use Item checkbox to store value encrypted in session state
‡ Stores values encrypted in APEX session state table
‡ For storing sensitive data in the database should encrypt the table columns
‡ Encrypting table columns completely independent of APEX

© 2009 Oracle Corporation

 |
 


  


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‡ Browse your Application Express
Applications
‡ Manage Applications
(Export / Import / Deploy / Drop)
‡ Modify Applications
‡ Monitor / Tune your Queries
‡ Remote Debugging
‡ Included APEX Reports
‡ Custom Exception Reports

—equires SQL Developer 1.2.1 +

and Application Express 3.0.1 +

© 2009 Oracle Corporation

  .10

‡ Database Development IDE

‡ Popular
‡ Most downloaded Oracle tool
‡ 1.5m users
‡ #1 Oracle database development IDE
‡ Distribution (No Cost)
‡ With Database ± All Editions
‡ OTN download
‡ Benefits
‡ Productivity
‡ Ease of use

Introduced March 2006

© 2009 Oracle Corporation

  .10#
%
‡ New SQL Developer graphical data modelling supports
‡ Designing logical Entity Relation Diagrams (ERD)
‡ Building relational schema designs
‡ Add physical database details
‡ Generating and executing DDL scripts
‡ Reverse engineering of existing data structures
‡ Import of data models from Erwin and Designer
‡ Provides modelling for multiple databases
‡ Oracle Database
‡ DB2 (Mainframe & UDB)
‡ SQL Server
‡ Supports
‡ Multi-dimensional modelling (incl. cubes and spatial)
‡ Multi-level logical and physical design environment
‡ Model validation rules

© 2009 Oracle Corporation

   
%

‡ Improving developer
productivity over each
phase of the database
application
development life cycle
‡ Improving developer
productivity with new
tools: SQL Developer,
and Application
Express
‡ Introducing database
data modeling

* SQL Developer Data Modeling

and SQL Developer Unit Testing
not yet released

© 2009 Oracle Corporation

 |Insert Picture Here>

Oracle Application Express

Customer Surveys / Profiles
 Customer Surveys

© 2009 Oracle Corporation

 Oracle APEX Customer Profiles
Modernization of Legacy Applications
‡ Paetec Software Corp
‡ 20 year old application ± Converted from Omni Software
‡ Required Web capabilities
‡ Engineers skilled in PL/SQL and no Web experience
‡ Large UK based ISV
‡ Currently converting 5,000 Oracle Forms
‡ Required Web 2.0 capabilities to be competitive
‡ Very extensive re-use of existing Database objects

Integrated Solutions
‡ InterVarsity Christian Fellowship/USA
‡ Integrated with eBusiness Suite
‡ Roman Incorporated
‡ Integrated with ERP and used on Handhelds
‡ Harvard Pilgrim Health Care
‡ Online application for individuals integrated with existing system for employees

© 2009 Oracle Corporation

 Oracle APEX Customer Profiles
Reporting Applications
‡ Oracle Audit Vault 10.2.3
‡ Replaced 100¶s of individual reports with 30 Interactive Reports
‡ Iron Mountain
‡ Monitor over 60 databases from one application
‡ Evaluate disc usage and predict future requirements

Targeted Solutions
‡ PGA Golf
‡ Tournament purse management and payment system
‡ BMW / Oracle Racing
‡ Provide analytics on data obtained from yacht sensors
‡ AskTom
‡ Tom Kyte¶s highly popular discussion forum
‡ CERN
‡ Training & safety registration applications

© 2009 Oracle Corporation

 Oracle APEX Customer Profiles
Departmental Applications
‡ Deutsche Telecom
‡ Physical stores sales tracking application
‡ WaMu
‡ Standard corporate development tool
‡ US Army
‡ Property planning and inventory management system

Consolidation Projects
‡ Telstra
‡ 18,000 Access Applications causing major network load
‡ Banned Access and consolidated into APEX
‡ Tennessee Department of Environment & Conservation
‡ Power users trained in APEX (no IT required)
‡ Consolidating spreadsheets and Access into Oracle
‡ Lansing Community College
‡ Microsoft Access and Microsoft Excel consolidation

© 2009 Oracle Corporation

 Oracle APEX Customer Profiles
Commercial Applications
‡ Paetec ± Pinnacle Communications Management Suite
‡ Integrated Service Lifecycle Management (SLM) application
‡ Available licensed, hosted, or managed
‡ Insum
‡ Association Management - Software as a Service (SaaS)
‡ Neoface
‡ CRM for the SMB market

Internet Applications
‡ ProMED-Mail
‡ Rapid global dissemination of information on outbreaks of infectious
diseases and acute exposures to toxins that affect human health
‡ Utah Department of Transport (UDOT)
‡ Content management application and the public facing application
‡ endlichferien GbR
‡ High traffic portal to connect vacationers with cottage owners, travel agencies, etc.

© 2009 Oracle Corporation

 |Insert Picture Here>

Oracle Application Express

Summary
  !
‡ APEX 3.1
‡ Introduced Interactive Reports
‡ Basis for Audit Vault Reporting

‡ APEX 3.2
‡ Forms Conversion Download
from OTN
‡ Enhanced Security features

‡ APEX 4.0
‡ Websheets
‡ Dynamic Actions
‡ Plug-Ins
‡ RESTful Web Services
‡ Improved Themes

© 2009 Oracle Corporation

   

‡ Oracle 11g differentiator
(Application Development framework)
‡ Large and Rapidly growing APEX community
‡ Dominating Oracle RAD development (Fast and easy)
‡ Capitalizes on SQL and PL/SQL knowledge and popularity
‡ Driving legacy conversion / consolidation
‡ Web 2.0 capabilities ± Interactive Reports, Flash,
Dynamic Actions, Plug-Ins
‡ Empowering technology ± Scalable, Integrated and Secure
‡ Integration ± EBS, CRM On-Demand, etc.

© 2009 Oracle Corporation

   
,)
‡ Only good for Excel / Access replacement
‡ Successfully used to meet a large variety of use cases from small to very large, from simple to
very complex
‡ Simple architecture won¶t scale
‡ Single tier architecture results in fewer network traversals and CPU cycles per page request
‡ Takes full advantage of Oracle Database capabilities and features as built 100% inside database
‡ Proven by countless customer success stories and sites like ARIA, AskTom, ThinkQuest
‡ APEX is not here to stay
‡ APEX 4.0 represents the 9th major release since 2004
‡ Integrated into Oracle 11gR1 Seed Database (Part of the core database as a standard feature)
‡ Oracle increasingly relies on APEX for internal applications to improve business processes
‡ It¶s free so it can¶t be «
‡ Oracle provides APEX, SQL Developer, etc. at no-cost to encourage development in Oracle
Technologies and increase utilization of the Oracle Database
‡ Dedicated APEX Oracle Support team available as part of standard Oracle Database license
‡ Oracle will charge for APEX in the future
‡ Oracle has no plans to charge for APEX
‡ No precedent exists for Oracle charging for a database feature that is currently ³no-cost´

© 2009 Oracle Corporation

   
% 8-+& 8'
‡ Download latest Release ‡ Hosted Environment
‡ Getting Started ‡ Oracle By Examples
‡ Documentation & Tutorials ‡ Community & Partners

© 2009 Oracle Corporation

 8.

Information:
4//
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Hosted Development:
4//9 9 

© 2009 Oracle Corporation

© 2009 Oracle Corporation
© 2009 Oracle Corporation