Presentation on:-

Skoda Fabia

By:-
Pratham bhalla
Contents
Introduction to Saga
About Skoda
Skoda Fabia
Competitors of Fabia
Sales
Marketing
Introduction to Saga
Key People Of Saga Automotives:-
CEO & Director :- Mr. Sanjay Maheshwari
Chairman :- Mr. R.S. Maheshwari
Director :- Mrs Kanak Biyani

Saga Automotives Deals only in Skoda Brand

• City showroom launch – Year 2007.

• 3(S) Sales & Operations Showroom Launch – Year 2009

• 3(S) Represents Sales, Service And Spares

Success story of Saga
 Ranked No. 1 in Sales Audit all over India
 Ranked No. 2 in After Sales Process all over India

Started as Dealership of Skoda

Later became partner with Skoda

Capacity & Area
City Showroom:-
Parking upto 12-14 Car
3200 Sq. ft showroom to showcase Skoda products

3(s) Showroom:-
Showrrom area:- 4500 Sq. ft
Administration & Sales block:- 2800 Sq. ft.
Workshop:- 15-18 Bays
 SPEED
SkodaAuto Process for Enterprise Excellence at Dealership

SPEED is Excellence + Leadership in area of excellence

Resources & Systems together

Values Strategies
Self Confidence People Orientation
Obsession Custermer Focus
Trust Investments in future
Humility Process Driven approach
 Introduction to SKODA

SKODA at a glance
Type :- Private company,
Subsidiary of :- Volkswagen Group
Industry :- Automotive
Founded 1895 as :- Laurin & Klement
Founder(s) :- Václav Laurin and Václav Klement
Headquarters :- Mladá Boleslav, Czech Republic
Number of locations :- 6 plants (4 in Europe, 2 in India)
Area served :- Global(except North America)
Key people
Reinhard Jung :- Chairman of the Board of Directors
Hans Dieter Pötsch :- Chairman of the Supervisory Board
Products :- Automobiles
Services :- Automotive financial services
Skoda logo History

Slavia Logo (1895 – 1905)

L&K Logo (1905-1925)

Škoda Logo (1926-1933)

Škoda Logo (1926-1990)

Škoda Logo (since 1999)

 SKODA logo Philosophy

Winged Arrow :- Symbol of Presion & Dynamics

Curved Wings :- Comfort
Eye :- Focus on approach & Information
Green Color :- Environment Sensitivity
Black Color :- Tradition, 100 Years success story
Current SKODA Products

Skoda Fabia
Skoda Laura
Skoda Superb
Skoda Yeti
Skoda Octavia (Soon on the floor)
Skoda Fabia
Models in Skoda Fabia
 Fabia Classic (Basic model)
 Fabia Ambiente
 Fabia Elegence

Fabia is a Hatchback model & is designed for the

Middle level segment.
Some must watch features of Fabia

To Feel Fab
Premium Chrome décor
Plush Ivory Interiors
Soft padded Dash Board
Largest 315 L Boot
To Look Fab
 Elongated head & fog lamps
 Protruding Grille
To Move Fab
 Choice of petrol & diesel engines
 High performance engine option
 Low capacity, High specific output & Efficiency
engine option

To Stay Fab
 Standard driver side airbag
 Dual front airbags
 ABS with dual rate assist booster
 Competitive Analysis
Features Fabia i20 Punto jazz Polo
Height adjustable front passenger seats √ X X X X
Electrically adjustable heated ORVM’s √ √ √ X X

Adjustable Steering wheels √ X X X X

Adjustable front armrest with storage √ X X X X
capacity
Dual rate brake assist √ X X X X

Parktronic: rear parking sensors √ X X X X

Largest boot space √ X X X X

Boot lamps √ X X X X

Security code audio player √ X X X X

USP’s of Fabia
Electrically adjustable ORVM’s
Heated ORVM;s
Adjustable Steering wheels
Rear parking sensors
Parktronic display
Height adjustable driver & Front passenger seat
ABS
Prospect development cycle
Sales & its Process

Steps in Sales process

 Meet & Greet
 Need analysis
 Product Demonstration
 Test Drive
 Objection Handling
 Negotiation & Closing
 Vehicle Delivery