Professional Documents
Culture Documents
Hemant Dutta
ITM batch 34
History
Mission statement
Brand personality
Market Segmentation
Market Targeting
Positioning
4Ps
BCG Matrix
SWOT analysis
Why Nokia ?
Nokia
Samsung
LG
Motorola
Sony Ericsson
Micromax
Spice mobiles
Karbonn
Nokia is a Finland based company, incorporated in 1967.
Nokia started of as a pulp, rubber and cable manufacturing company to a major
manufacturer of mobile devices.
It’s the leading manufacturer of mobile devices.
Nokia offers a wide range of mobile devices with the experience in music, video,
imaging, gaming and a lot more.
It also provides the services for network operators.
Company recorded revenues of 41,121 Million € in 2007 about 20.3 % increase
from 2006.
Company offers its products in 150 countries. Its HQ is in Espoo, Finland and
employees about 68,500 people . Other company of Nokia are in China , Hungry ,
Germany , Korea and India
Nokia focused on building customer relationship
and trust.
N-series:(Rs 18,000-50,000)
Target – Technogy lovers.
Sets - N70,N73,N95,N96,N80,N81,N91 etc
E-series:(Rs 18,000-60,000)
Target - Business people.
Sets -E51,E66,E71,E61i,E90 etc
?
N –series
Premium series
Xpress music
E-series
Entry level
Classic series N-gage series
•Looking at competition
•New growth markets which is taking away its
market share
• Other hand held devices
•Orange, Vodafone and O2
•Well designed and styled sets and many other operators
are globally selling their own
•Increase their presence in the brands of phone.
CDMA market, which they are
•Company in China
just entering, as well as 3G and
Edge.
•Country situation
The largest market share ever gained by Nokia
is in Peshawar 88% more than allover Middle
East and Africa
Largely available
Greater network coverage
Easily repaired
Changeable body casing
Updating software
Use of Carl Zeiss lens
Only dealing in mobiles
“ Nokia is world third richest company ”
Presented By :
Hemant, Varun, Rashmi