WORKING DRAFT

Last Modified 6/1/2011 4:16:52 PM Central America Standard Time

Printed 6/1/2011 3:19:16 PM Central America Standard Time

Elephant Talk
MVNE Business Model

CLIENT

Document type
Date

CONFIDENTIAL AND PROPRIETARY

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8TRACKER

Elephant Talk – Overview

Unit of measure
Overview Target Market
 One of the most successful MVNE  Businesses looking for a supplier of all telecommunications
and content services. This makes it a B2B model.
Title
 Traditionally providing a B2B enabling platform as an  Ideal platform for the B-2B customer who wishes to operate
Unit and
International Telecom of measure
Content Distributor for Wholesale cost efficiently as an independent global telecom and multi
customers operating as independent Telecom and Multimedia media distribution organization
Services Providers, initially for fix networks and since 2008

Working Draft - Last Modified 6/1/2011 4:16:52 PM

mainly focused on the blooming Mobile Virtual Network Clients include:
Operator market MNO’s like T-mobile in the Netherlands and Vizzavi Espana a
Vodafone Group Company in Spain
 Network consist of fixed-line telecommunications licenses, MVNO’s for example 9 MVNO’s has signed with Elephant Talk
agreements and network interconnections in the Dutch market
Financial Institutions for their ValidSoft product which provides
authentication solutions

Management team Geographical Footprint

 Steven van der Velden- Chairman and CEO
 Martin Zuurbier- Chief Operating Officer and Chief Contracts Signed

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Technical Officer
 Johan Dejager- Director Handled 600,000 active
 Yves van Sante- Director SIM’s at end of 2010
 Roderick de Greef- Director
 Phil Hickman- Director Expects to have over 2
 Phil Hickman- Director Million by Q4 2011
 Pat Carroll- CEO ValidSoft LTD
Expected growth is based on
organic growth and new
MVNO launches

1 Footnote

SOURCE:Mind
SOURCE: Source
Commerce and Company Website McKinsey & Company | 2
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Elephant Talk – Products and Services Elephant Talk Service

Unit of measure Elephant Talk Intelligent Mobile Service Platform1

Products
 Mobile Solutions: Full MVNE with its own integrated mobile
services platforms, switches and international network for MNO HLR Number Voucher
Top-ups MVNO
Title
back-office and customer interactive solutions
Porting

Unit of measure
 Premium Rate Services: Payment solutions for paid content, Radio GGSN Lawful ATM
Network Intercept Charge-up
data services, interactive and value added services over fixed
GSM
and mobile devices as well as over the internet.
IN Prepaid

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 Streaming: High quality streaming of video and audio for the mPayment Roaming

internet and mobile phone. Radio

 Carrier (Pre) Select: Call routing over Elephant Talk’s own Network
WAP 1-to-1 Cell-ID
GPRS
international network at very competitive end-user rates. Communication

 Two Stage Dialing: Facilitates access to our international

carrier network from any non-nominated telephone, fixed as Radio SMS 1 Bill for all Call Back
Marketing
Network Products
well as mobile.
UMTS
MMS Logistics Multi/IMSI
Strengths
Radio
Network Voice Mail Reporting Sales
Mate Pair
 Experience as MNO’s outsourcing partner HSDPA HLR

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 Equipped with 1 to 1 communications tools for individual
marketing, loyalty schemes and profiling OTA Invoicing Multi /
 Integrated in house back office, billing, CRM and IN Other MSISDN

platform Networks USSD Tariff Infitel

 First and last mile access through interconnections
 Experienced providing telecommunications and content Radio
services to the B2B customer. Network Provisioning CRM mBanking
 Strong cooperation between Elephant Talk and it’s partners WIMAX
at all levels of multimedia distribution platform, from network Postpaid Fraud mCommerce
partners to content partners. Radio Billing Management
 Acquisition of Validsoft that allow Elephant Talk to provide Network
WIFI
solutions to counter fraud. Global multi media distributor IVR eTop-ups Self-Care
from any device to any device
 Global standardized switching backbone
1.1Mobile
Footnote
Service also includes Distribution and Customer Service through a Partner Block

SOURCE:Mind
SOURCE: Source
Commerce and Company Website McKinsey & Company | 3
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Elephant Talk- Added Value and Financial Information
Unit of measure
Unique business proposition compared to other MVNE’s 2010 Revenue Split by Service
Percentage
▪ Ownership ofTitle
Key Components of the Solution Premium Rate Services
▪ Framework forUnit
easyof measure
integration of the Services using
Mobile Services
Applications
▪ Databases of Contents hold outside of the MVNE Middle East Calling Cards

Working Draft - Last Modified 6/1/2011 4:16:52 PM

domain 88 Other Revenue
3
▪ Richness of its catalogue of off the shelf features 8
2
from which MVNO’s can pick and configure their own
environment
▪ Focusing it’s MVNE platform on wireless data
services, content, applications and E-commerce
▪ Global network enables business customers to
distribute all their information securely

Total Revenue Mobile Services Revenue

Constant USD Constant USD

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41.6
-11% p.a. 5.6 -49% p.a.
37.2

2.8

2009 2010 2009 2010

1 Footnote

SOURCE: Company
Source annual report, Company website, Mind Commerce McKinsey & Company | 4