Professional Documents
Culture Documents
Distinct or Extinct
Colombo
4 December 2000
In 25 years, youll probably be able to get the sum total of all human knowledge on a personal device.
Greg Blonder, VC [was Chief Technical Adviser for Corporate Strategy @ AT&T] [Barrons 13.11.2000]
The period 2000-2002 will bring the single greatest change in worldwide economic and business conditions since we
Pentium III 800MHz: $42,893.00/# Hermes Scarf: $1,964.29 Saving Private Ryan on DVD: $874.75 Mercedes-Benz: $18.98 Hot-rolled steel: $0.19
I genuinely believe we are living through the greatest intellectual moment in history.
Matt Ridley, Genome
We are in a
1965-1980: R.A.F.
(Ready.Aim.Fire.)
1980-1995: R.F.A.
(Ready.Fire!Aim.)
1995-????: F.F.F.
(Fire!Fire!Fire!)
Part I: Brand Inside Part II: Brand Outside Part III: Brand Leadership
Forget>Learn
The problem is never how to get new, innovative thoughts into your mind,
DYB.com
The secret of fast progress is inefficiency, fast and furious and numerous failures.
Kevin Kelly
The Pincer 5 Destructive entrepreneurs/ Global Competition White Collar Robots THE INTERNET!
[E.g.: GM + Ford + DaimlerChrysler]
Global Outsourcing
[E.g.: India, Mexico]
Speed!!
Assetless
Company
John Bryan, CEO, on selling all Sara Lees manufacturing
The most profitable businesses in the future will act as knowledge brokers, linking insights into whats available with insights into the customers individual needs and preferences.
Advance Paradigm
Data on 165,000,000 prescriptions per year; docs and insurers have access to records Reduces med errors; saves $2.88 per scrip [prescribing errors]; docs save $14,000 per year in review time Rev in 99: $2B; $477M in 98
Source: Business Week (09.00)
Richard Rosecrance, The Rise of the Virtual State: Wealth and Power in the Coming Century
The virtual corporation is research, development, design, marketing, financing, legal, and other headquarters functions with few or no manufacturing capabilities a company with a head but no body.
Richard Rosecrance, The Rise of the Virtual State
We own all the intellectual property, we farm out all the direct labor.
Jim McDonnell, VP, IBM
[Regarding size] the new process of virtualization fully asserts itself. Virtualization is the recognition that territorial size does not solve economic problems. Economic access must become the substitute for increasing domain.
Richard Rosecrance, The Rise of the Virtual State
TP: Skill at creating, exploiting, and exiting crucial alliances beats ownership of fixed assets.
At the ultimate stage, competition among nations will be competition among educational systems, for the most productive and richest countries will be those with the best education and training.
Richard Rosecrance, The Rise of the Virtual State
Elementary and high school teachers should be rewarded as patient creators of high-value capital in the United States and elsewhere.
Richard Rosecrance, The Rise of the Virtual State
Our education system is a second-rate, factory-style organization, pumping out obsolete information in obsolete ways. Schools are simply not connected to the future of the kids theyre responsible for.
Alvin Toffler, Business 2.0 (09.00)
Brand Inside Brand Work: The Professional Service Firm Model & The WOW Project
Measures
The fundamental unit of the new economy is not the corporation, but the individual. Tasks arent assigned and controlled through a stable chain of command but are carried out autonomously by - who independent contractors join together in fluid and temporary networks to sell goods and services. When the job is done, the network dissolves and its members become independent again, circulating through the economy, seeking the next assignment.
Thomas Malone and Robert Laubacher
e-lancers
If there is nothing very special about your work, no matter how hard you apply yourself, you wont get noticed, and that increasingly means you wont get paid much either.
Michael Goldhaber, Wired
Minimum New Work SurvivalSkillsKit2000 Mastery Rolodex Obsession (vert. to horiz. loyalty) Finishing Skills Entrepreneurial Instinct CEO/Leader/Businessperson Mistress of Improv Sense of Humor Intense Appetite for Technology Groveling Before the Young Embracing Marketing Passion for Renewal
[My ancestors were printers in Amsterdam from 1510 or so until 1750 and during that entire time they didnt have to learn anything new.
Peter Drucker, Business 2.0 (08.22.00)]
R.D.A.
Rate: 15%?, 25%? Therefore: Formal Investment Strategy/R.I.P.
You must realize that how you invest your human capital matters as much as how you invest your financial capital. Its rate of return determines your future options. Take a job for
what it teaches you, not for what it pays. Instead of a potential employer asking, Where do you see yourself in 5 years? youll ask, If I invest my mental assets with you for 5 years, how much will they appreciate? How much will my portfolio of career options grow?
Stan Davis & Christopher Meyer, futureWEALTH
The average knowledge worker will outlive the average employing organization. This is the first time in history thats happened. So the center of gravity of higher education is shifting from the education of the young to the continuing education of adults.
Peter Drucker, Business 2.0 (08.22.00)
Knowledge becomes obsolete incredibly fast. The continuing professional education of adults is the No. 1 industry in the next 30 years mostly on line.
Peter Drucker, Business 2.0 (22August2000)
Source: HP banner ad
When land was the productive resource, nations battled over it. The same is happening now for talented people.
Stan Davis & Christopher Meyer, futureWEALTH
The markets being divided up right now. Were in a tough competition [with the U.S. and the U.K.] for the best brains.
Gerhard Schroeder, on Germanys new tech immigration policy [Frankfurter Allgemeine/06.02.00]
Best talent in each industry segment to build best proprietary intangibles [EM]
Source: Ed Michaels, War for Talent (17.05.00)
We believe companies can increase their market cap 50 percent in 3 years. Steve Macadam at Georgia Pacific
changed 20 of his 40 box plant managers to put more talented, higher paid managers in charge. He increased
Ed Michaels, War for Talent (17.05.00)
So-so plant manager, $1M per year. Pay: $110,000 plus $60,000. Top plant manager, $3-4M per year. Pay: $135,000 plus $90,000. Net: $2-3M for $50K.
Source: Ed Michaels et al., The War for Talent, re Georgia Pacific
Top performing companies are two to four times more likely than the rest to pay what it takes to prevent losing top performers.
Ed Michaels, War for Talent (17.05.00)
Theyre brilliant, ambitious, and almost intuitively gifted at technology. A new generation of whiz kids are gaining unprecedented power and authority.
Source: Cover story, Brills Content, 7-8/00
This is the Age of Ageism: The real innovators dilemma isnt disruptive technologies; its the relentless rise of the quasiadolescents who wield them.
Michael Schrage
Talented people are less likely to wait their turn. We used to view young people as trainees; now they are authorities. Arguably
this is the first time the older generation can and must leverage the younger generation very early in their careers.
Ed Michaels, War for Talent (17.05.00)
Gen-X Demands Love a new challenge. Want responsibility early. Crave freedom, independence and control. Are obsessed with building their Human Capital. Value more than work. See a very compressed career timeline.
Source: Ed Michaels et al., The War for Talent
Where do good new ideas come from? Thats simple! From differences. Creativity comes from unlikely juxtapositions. The best way to maximize differences is to mix ages, cultures and disciplines.
Nicholas Negroponte
Capitalism and the conditions for creating wealth have changed in ways that play to the strengths of hybrid individuals, organizations and nations. And those that wish to profit from changing economic conditions must view hybridity as their first and best option. This bold claim warrants an explanation. The ability to apply knowledge to new situations is the most valued currency in todays economy. Highly creative people are misfits on some level. They tend to question accepted views and consider contradictory ones. This appreciation defines the mongrel mentality. Strangers instinctively question things that natives take for granted. Many things strike them as odd or stupid.
G. Pascal Zachary, The Global Me
AS LEADERS, WOMEN RULE: New Studies find that female managers outshine their male counterparts an almost every measure
Title, Special Report, Business Week, 20.11.00
On average, women and men possess a number of different innate skills. And current trends suggest
that many sectors of the twentyfirst-century economic community are going to need the natural talents of women.
Helen Fisher, The First Sex: The Natural Talents of Women and How They are Changing the World
Interactive style of management Proclivity to share information Need to strive for group consensus Desire to empower workers Comfort with ambiguity Seek win-win solutions to thorny problems
Source: Helen Fisher, The First Sex
TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it easier to meet new people? Who asks more questions in a conversation? Who is a better listener? Who has more interest in communication skills? Who is more inclined to get involved? Who encourages harmony and agreement? Who has better intuition? Who works with a longer to do list? Who enjoys a recap to the days events? Who is better at keeping in touch with others? Source: Selling Is a Womans Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy & Susan Kane-Benson
The Cracked Ones Let in the Light Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found among non-conformists. David Ogilvy
The NAESP
Attributes of Those Who Made the 10th Grade History Book Committed! Determined to make a difference! Focused! Passionate! Irrational about their lifes project! Ahead of their time / Paradigm busters! Impatient! / Action Obsessed
Made lots of people mad! Flouted the chain of command! Creative / Quirky / Peculiar! / Rebels! / Irreverent! Masters of improv / Thrive on chaos / Exploit chaos!
Forgiveness > Permission Bone honest! Flawed as the dickens! In touch with their followers aspirations Damn good at what they do!
One size NEVER fits all. One size fits one. Period.
Firms will not manage the careers of their employees. They will provide opportunities to enable the employee to develop identity and adaptability and thus be in charge of his or her own career.
Tim Hall et al., The New Protean Career Contract
Insights from 80,000 managers: People dont change much. Dont waste time trying to put in what was left out. Try to draw out what was left in. That is hard enough.
Source: Marcus Buckingham & Curt Coffman, First, Break All the Rules: What the Worlds Greatest Managers Do Differently
Mantra2000
Talent = Brand
strategy.
Jeff Skilling, COO, Enron
Better talent wins. Talent management is my job as leader. Talented leaders are looking for the moon and stars. Over-deliver on peoples dreams they are volunteers. Pump talent in at all levels, from all conceivable sources, all the time.
Source: Ed Michaels et al., The War for Talent
Brand Inside Reprise: THINK WEIRD: The High Standard Deviation Enterprise
Saviors-in-Waiting
Part I: Brand Inside Part II: Brand Outside Part III: Brand Leadership
We make over three new product announcements a day. Can you remember them?
The surplus society has a surplus of similar companies, employing similar people, with similar educational backgrounds, working in similar jobs, coming up with similar ideas, producing similar things, with similar prices and similar quality.
Kjell Nordstrom and Jonas Ridderstrale, Funky Business
Future-defining customers may account for only 2% to 3% of your total, but they represent a crucial window on the future.
Adrian Slywotzky, Mercer Consultants
OVERVIEW
www.cyveillance.com
30.08.2000/0521GMT:
2,461,940,629
www.cyveillance.com 03.12.2000/1239GMT:
3,152,300,796
+690,360,167
90% of $20B; save $550M C.Sat e >> C.Sat H Customer Engineer Chat Rooms/Collaborative Design ($1B free consulting) (45,000
customer problems a week solved via customer collaboration)
WebWorld = Everything Web as a way to run your business innards Web as connector for your entire supply-demand chain Web as spiders web which re-conceives the industry Web/B2B as ultimate wake-up call to commodity producers Web as the scourge of slack, inefficiency, sloth, bureaucracy, poor customer data Web as an Encompassing Way of Life Web = Everything (P.D. to after-sales) Web forces you to focus on what you do best Web as entre, at any size, to Worlds Best at Everything as next door neighbor
Message: eCommerce
is not a technology play! It is a relationship, partnership, organizational and communications play, made possible by new technologies.
is no such thing as an effective B2B or Internet-supply chain strategy in a low-trust, bottleneckedcommunication, six-layer organization.
Message: There
A DREAMERS MEDIUM!
There is no use trying, said Alice. One cant believe impossible things. I daresay you havent had much practice, said the Queen. When I was your age, I always did it for half an hour a day. Why, sometimes Ive believed as many as six impossible things before breakfast.
Lewis Carroll
Inet
allows you to dream dreams you could never have imagined before!
All Equal Except At Sony we assume that all products of our competitors have basically the same technology, price, performance and
is the only thing that differentiates one product from another in the marketplace.
Norio Ohga
features. Design
We dont have a good language to talk about this kind of thing. In most peoples vocabularies, design means veneer. But to me, nothing could be further from the
LOVE.
MAD.
Design is never
neutral.
THE BASE CASE: I am a design fanatic. Personally, though not artistic, Im a cool-stuff guy. I love what I love and I hate what I hate. [Openly.] But it goes [much] further, far beyond the personal. Design has become a professional obsession.
I - SIMPLY BELIEVE THAT DESIGN PER SE IS THE PRINCIPAL REASON FOR EMOTIONAL ATTACHMENT [or detachment] RELATIVE TO A PRODUCT OR SERVICE OR EXPERIENCE.
Design, as I see it, is arguably the #1 determinant of whether a product-service-experience stands out or doesnt. Furthermore, its one of those things that damn few companies put consistently on the front burner.
?????????
Home Furnishings 94% Vacations 92% Houses 91% Bank Account 89% Health Care 80% Consumer Electronics 51% Cars 50%+/80% Etc.
Women 50+% of Web users; 6 of 10 new users; 83% of wired women are primary decision makers for family healthcare, finances, education.
Source: Business Week; Jupiter Communications
(!!!)
OPPORTUNITY NO.
1!
Men and women dont think the same way, dont communicate the same way, dont buy for the same reasons. He simply wants the transaction to take place. Shes interested in creating a relationship. Every place women go, they make connections. EVEolution
Connecting Your Female Consumers to Each Other Connects Them to Your Brand
join them.
Faith Popcorn, EVEolution
STATEMENT OF PHILOSOPHY: I am a businessperson. An analyst. A pragmatist. The enormous social good of increased womens power is clear to me; but it is not my bailiwick. My game is haranguing business leaders about my fact-based conviction that womens increasing power leadership skills and purchasing power is the strongest and most dynamic force at work in the American economy today. Dare I say it as a long-time Palo Altan THIS IS EVEN BIGGER THAN THE INTERNET!
Tom Peters
Brand Outside
Strategy 5:
BRAND POWER!
The increasing difficulty in differentiating between products and the speed with which competitors take up innovations will assist in the rise
We are in the twilight of a society based on data. As information and intelligence become the domain of computers, society will place more value on the one human ability that cannot be automated: emotion. Imagination, myth, ritual - the language of emotion will affect everything from our purchasing decisions
Companies will thrive on the basis of their stories and myths. Companies will need to understand
to how we work with others. that their products are less important than their stories.
Rolf Jensen, Copenhagen Institute for Future Studies
Success means never letting the competition define you. Instead you have
to define yourself based on a point of view you care deeply about.
Tom Chappell, Toms of Maine
Brand = Special = Passion = Plot = Compelling Mythology = Cause = Connection = Heart = Integrity & Trust
Part I: Brand Inside Part II: Brand Outside Part III: Brand Leadership
Brand Leadership
Passion Rules!
communication of a story.
Howard Gardner Leading Minds: An Anatomy of Leadership
I am a dispenser of enthusiasm.
Ben Zander
Leadership 2000 Talent-obsessed (Great>>>Good) Opportunity Structure (Fast, Cool, Accountable, Rewarding) Pursuit of a Cause (Brand-driven) Content-driven (PSF/WOW! Projects) State-of-the-Art (Technology!) Adventuresome Culture (Disrespect, Short Memory, Sense of Humor) Culture of Hyper-urgency Enthusiast-in-Chief