A brief Presentation On ASK Automotive Pvt.

Ltd
in

www.askbrake.com

Quality Policy

We want all our products to be users first choice

ASK Strategy
We aspire to distinctively serve customerthrough a great business, a business as great as our products. To achieve this aspiration, our strategy is: -Aligned high performance team work. -Disciplined growth -Performance that endures.

ASK Vision
Customer satisfaction. Quality in Products & Services. Human Resources. Proactive Response to change Environment and Society. Trust and long term relationships with customer & end-user. Business Ethics.

ASK Mission
Our main aims are: To make the company from 20 Million $ to 40 Million US $ in next 3 years. -To increase the PDC alloy consumption 1200 Tone to 3000Tone in next three year. -To increase the Export Business from 5% to 25% in next three year. - To increase Aftermarket Business from 15% to 25 % in next three year.

Milestones
1989 1998 1999 2001
Setting up of Company IS0 9002 certification QS 9000 certification Best Vendor Award from Kinetic Motor Setting up of Unit-II

  Signed TCA with ASK Technica of Japan  Setting up of Pressure Die Casting facility 2003 Challenge India Support Award from HMSI 2004 Setting up of Unit-III  Setting up of Paint Shop  TS-16949 certification 2005 Best and Fastest Development Award from   2006
HMSI Setting up of Wheel Assembly facility Commendation Certificate for Quality & Delivery from HMSI Setting up of In-house Tool Room

And the quest for excellence and serve the Auto Industry continues. www.askbrake.com

Collaborator
ASK Technica of Japan, our collaborator, is the major supplier of Non-Asbestos Brake Shoes to leading 2 and 4 wheeler manufacturers in the world. Its current share of business with few leading names are as under:

   

Kawasaki 100% Suzuki Honda Yamaha 95% 65% 65%

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ASK UNITS

UNIT - I
PLOT Nos.-66 & 67, UDYOG VIHAR,PHASE-1, GURGAON-122016

UNIT-II
PLOT NO.-30 & 31, VILLAGE NAWADA, FATHEHPUR,MANESAR, GURGAON-122001

UNIT-III
PLOT No.-28, SECTOR-4, IMT,MANESAR, GURGAON-122050

Brake Shoe & Clutch Shoes With Asbestos & Rubberised formulations

Pressure Die Casting items Brake Shoe & Clutch Plates With Asbestos, Non-Asbestos and Rubberised Formulations Heavy Brake Linings

Paint Shop CNC Machine Shop Assembly Shop Standards Room Tool Room

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ASK Range
Brake

Shoes / Brake Linings

: Asbestos-Free Rigid Moulded

: Asbestos based Rigid moulded : Rubberized based Asbestos

Brake Clutch Brake Wheel

Panel Assemblies Weights / Clutch Plates / Clutch Assemblies Disc Pads

Assemblies Brake Drums Die Casting Components

Pressure

Precision

Machined Components Paint Shop facilities

Heavy

Brake Lining Tool Room an independent Profit Centre

In-house

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ASK Share of Business

ASK is major supplier of Asbestos and NonAsbestos Brake Shoes to leading 2 wheeler manufacturers in the country as under:

OEMs

Asbestos
Not in use Not in use Not in use Not in use 50% 100% 60% 100%

Non-Asbestos
85% 85% 100% 100%

       

Hero Honda HMSI Suzuki Yamaha Bajaj Auto KMCL TVS Kinetic Engg

100%

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ASK Share of Business

ASK is also a major supplier of Brake Panel Assemblies to leading 2 wheeler manufacturers in the country as under:

OEMs

Panel Assy
100% 70% 100% 100% NIL NIL 100% NIL

Model
Achiever Activa Eterno, Unicorn,Shine Heat, Zeus

      

Hero Honda HMSI

Suzuki Yamaha Bajaj Auto KMCL Kinetic Engg

NOVA

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Segment-wise Customers
HMSI
B R A K E S H O E S

HERO HONDA BAJAJ AUTO SUZUKI YAMAHA TVS MOTORS KINETIC MOTORS KINETIC ENGG.

P A N E L A S S Y S

HMSI HERO HONDA SUZUKI LML

KINETIC MOTORS

Segment-wise Customers
HMSI
P R E S S U R E D I E

HMSI HERO HONDA SUZUKI SUNBEAM UCAL - MARUTI

OVERSEAS BUYERS
P A I N T I N G

HERO HONDA SUZUKI YAMAHA-ENKAI SUNBEAM SANDHAR AVLIGHT THAI-SUMMIT JAY-USHIN

Segment-wise Customers

W H E E L A S S L Y S

HMSI - ETERNO

A D O P T E R V A L V E

JCB

ASK Export Customer

Netherlands : Aluminum casting product. Thailand : Brake shoe Turkey : Brake shoe U.S.A. in process: Aluminum casting product.

Sales Turnover
2000
1300 1150 1050 900 750 600 450 300 150
3 7 8 . 6 0

Rs in Millions

4 7 7 . 5 0 2003-04

7 1 3 . 3 0
2004-05

1 2 6 0 . 0 0

2 0 0 0 . 0 0

2002-03

2005-06 2006-07

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5-S and TPM activities

Various activities towards maintaining 5-S and achieving TPM are being undertaken in the company towards achieving overall excellence. Some of these are listed below:
The Plant has been divided into various Zones with each Zone having a Zonal Leader. The Zonal leader is responsible for 5 S activities in his Zone. Periodic 5-S audits are being conducted by the Core Group. Concept of TEI has been introduced. SGIA teams for formed for different activities

Delivery & Quality

We supply to all the 2-wheeler manufacturers in India with part numbers ranging from 2 to 25. The product range include Brake Shoes, Clutch Plates, Clutch Shoes, Brake Panel Assys, various types of PDC parts ranging from 20 gms to 2.00 kgs, and host of painting job work despite exports. The Delivery PPM to all our customers is ZERO. Similarly, Quality PPM of our products is well within the accepted nor ms of our OEMs.

Pressure Die Casting

Capacity (Ton) 660 400 350 250 120 80 Make HMT LK, China Toshiba HMT HMT Qty (Nos.) 1 1 3 1 2 1

Central Furnace installed covering all the machines. Most of the Machines are having auto loader, auto extractor and auto sprayer facility.

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Machining Facilities
Machine Type
CNC Turning Centers CNC Drill/Tap Centre SPM Lines for Panel Machining Multi-spindles SPM M1TR Cylindrical Grinder Qty (Nos.) 11 2 2 3 8 3

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CNC Machine

CNC Machine

CNC Machine
C-1 C-2 C-3

CNC Machine

CNC Machine

PAINT SHOPS
Positive Pressurized Paint Shop with following facilities:

 Equipped with humidity controller.

 Using Electrostatic Guns for better spray-ability quality of painting.

 Baking of paint done in temperature controlled oven to ensure consistency in quality of product.

 Seven bath Pretreatment plant for chromotizing.

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VISION Tool Room

TO SUPPORT THE COMPANY GOAL FOR ACHIEVING COMMITMENTS PROVIDING GIVEN RELATED TO ITS DEVELOPMENT CUSTOMERS BY

TOOLING

SOLUTIONS WELL WITH IN STIPULATED TIME FRAME.

TO ELIMINATE TOOL RELATED a) QUALITY PROBLEM b) PRODUCTION PROBLEM c) BREAK DOWN PROBEM

IN

EXISTING

&

DUPLICATED

TOOLING

BY

ADVANCEMENT THROUGH DESIGN

NON-CONVENTIONAL
MACHINING CENTRE - MAKINO CNC EDM- ARD

Non conventional

Auto Lathe Machine

M/C-1 M/C-2

Auto Grinder
G-1 G-2

Auto Drilling machine

D-1 D-2

3-D Tool Design

3-D Modeling Tool Design

Testing & R&D Facilities

 Full Scale Inertia Dynamometer. Computerized Friction Testing Machines for Brake Shoes & Clutch Plates. CNC Controlled CMM. Cylindericity Tester and Profile Projector.

 Universal Testing Machine.  Computerized Decision Controlled Software for each stage of inspection. Numerically Controlled SPMs Various Salt Spray Test Chambers

ASK Assurance
SAFETY COMPETITIVE PRICE

CONSISTENCY

DURABILITY

OPTIMUM LIFE

BEST & LATEST TECHNOLOGY

When you come to ASK, youre sure to get Durability, Safety & Punctuality

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We Look Forward to Working Together.

Thank you
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