APPLE INC .

FAIZ KHAN Aditya Bhadauria MdDanish Md Imran Chetan Chauhan

Vision

TO CHANGE THE WORLD THROUGH TECHNOLOGY To become the world wide leader in pc and mp3

Mission

TO BRING AN EASY TO USE COMPUTER TO EVERY MAN , WOMAN & CHILD Apple is comettedto bring best personal computing through hardware software , internal offering

INTRODUCTION :

Apple Computers was foundedby Steve Jobes and Steve Wozniak in 1976. Apple was the first customercentred , user-friendly computer to belaunched in the market . Apple came up with new design and innovation , and incorporating advancedtechnology. Apple offers a colourful, graphic and sound enhanced interface

pple through the years

IN 1990s

IN 1970s
IN 1980s IN 20

WINTEL WAS LAUNCHED APPLE1AND IBM FORMED WITH A CIRCUIT BOARD TALIGENT AND AGAIN WAS LAUNCHED A JOINT VENTURE NAMED APPLE APPLE 2 JOINTLAUNCHED WITH A KALEDIA WHICH AS A SIMPLE MACHINE FORMED A WAS VENTURE NAMED HOPE TO ACTS CREATES MULTIMEDIA FOR PEOPLE . APPLICATION APPLE WAS PUSHED TO HIGHER-MARGIN SEGMENTS SUCH AS SERVERS, INTERNET ACCESS DEVICES. A NEW TECHNOLOGY WAS INTRODUCED IN THE COMPANY APPLE OF IMAC.BUT IT LACKED FLOPPY DISK DRIVE. MACINTOSH WAS INTRODUCED WITH THE TECHNICAL ELEGANCE AND INDUSTRY DESIGN. TH APPLES COMBINATION WERE PAGE-MAKER, MICROSOFT EXCEL

CENTURY

APPLE LAUNCHED OS X A NEW AND ADVANCED OPERATING SYSTEM.(2001) APPLE DEVELOPED WEB BROWSER,SAFARI AND ADOBE.(2003) A NEW VERSION TIGER INCLUDING IMPROVED WINDOW AND AN ADVANCED SEARCH FUNCTION CALLED SPOTLIGHT.(2005)

SITUATIONAL ANALYSIS : THE PC INDUSTRY

PCs were being increasingly -viewed model from Operations became a build - to order as build - to - stock approach . commodities . Prices transition to fall . first time , less tech Buyer continued more savvy users . Revenue growth could not catch up with market Large growth . number of players came into existence . PC manufacturing became more & more easier . The industry became more service oriented R & D costs were made public undertakings Some companies reduced . Variety of PCs came into existence . Manufacturing , distribution & marketing aspects became more important .

VALUE CHAIN

Value chain made more effective by extensive vertical & horizontal Streamlining of operations by reducing the number of product integration. lines by steve jobs. Formation of Taligent & Kaleida with IBM horizontal integration. Divesting of two dog sub-divisions, one of Newton & one that Switching from aMotorolas PC for education. IBM power pc chips. was developing portable Microprocessor to Changes in the value chain - cost reduction by lay offs, Revamping of distribution strategy -Apple online store outsourcing , sub contraction & a tougher line towards distribution . and development partners. Development of application software internally, reducing the Investment on independent software vendors to develop core products dependency & collaboration from Microsoft like MS Office for Apple PCs.

PORTER S 5 FORCES IN ACTION

H I GH

LOW

H I GH

H I GH

PESTEL
POLITICAL Legislations can facilitate or restrict companys growth. Environmental laws also are impotant. Patents and intellectual property rights play an important role ECONOMIC

Exchange rates affects the business. Consumer spending is affected by economic boom or slump.

SOCIAL
Computer and internet literacy levels

TECHNOLOGICAL
Demand for new technology is increasing day by day. New and better products very rapidly.

BCG MATRIX
STAR ? Mac laptops

CASH COWS I pod

DOG Mac desktops

ANSOFF S MATRIX
PRODUCT
EXISTING EXISTING NEW

THINK DIFFERENT CAMPAIGN

MACINTOSH MAC CLASSIC iMac

MARKET

FOREIGN APPLE I, II MARKET EXPANSION NEWTON

NEW

iPod

G E MATRIX
BUSINESS STRENGTH H LOW MEDIUM Build selectively****Invest to build***** HIGH Protect position**** **

Limited expansion or Selectively manage for Build Harvest earnings** selectively *

Divest***

Manage for earnings

Protect and refocus

MARKET

ATTRACTIVENESS

STRICKLAND S GRAND STRATEGY

RAPID MARKET GROWTH

QUADRANT II

QUADRANT I

WEAK COMPETITIVE POSITION

STRONG COMPETITIVE POSITION

QUADRANT III APPLE INC .

QUADRANT IV

SLOW MARKET GROWTH

SWOT
Strengths : Branding (Well established Brand)

Colorful and Trendy Marketing and Distinctive Advertising Retail strategy Customer loyalty Online Sales (Informative website)

Innovation Differentiated product Integrated Product (Computers + OS) Technically Elegant Products Superior Quality

Financial Vitality (resisting market pressures to reduce costs, tightly integrating product packages, and forming strategic alliances)

SWOT
Weaknesses
High Priced No Customization Lack of Compatibility
:

Low share in the market

SWOT
Opportunities : Fast growing Industry (Customer Electronics Industry)

Threats : Extensive Competition

Technological Innovations Extend new products to loyal customers High Potential music phone market

Substitute Products Low prices of Competitors

Strategic Alliances with peripheral component manufacturers and media transmission giants

I POD ERA
I-pod I-pod is a brand of portable media players designed and marketed by Apple Inc. It was launched on November 2001 Product included I-pod classic I-pod shuffle It became an Icon of I-tunesApples I-tunes software can be used to transfer music to the devices from computer using certain version of apple MAC and Microsoft Windows OS. The cheaper clones could not match it in terms of performance & storage capacity.

RECOMMENDATIONS FOR THE FUTURE

Launch newer ranges of existing products at competitive prices Differentiated product can be patented and protected. Provide better, cheaper, and faster after sales services on products. Make product more compatable Aggressive marketing, and other required strategies to be made and implemented in vast and emerging markets like India, and China, to tap the potential consumer

recent diffeculies faces by apple

the company's near term product line - as its product cycle is long; however, if Jobs' departure is permanent, as many fear, what threats

does Apple face in its industry? The biggest thorn in Apple's side is former ally Google (GOOG:Charts,News,Offers), which chaotically dominated the mobile software market by using the Microsoft strategy of free and pre-installed software. While Apple is a single hardware and software vendor, which allows it to customize and optimize its operating systems, Google has sprayed its freely distributable OS, Android, across handsets and tablets high and low, offering them lucrative profit sharing deals for their search services. In addition, Google's various applications dominate the landscape of home computing - Gmail, Maps, Docs, Books and its omnipresent search engine give the company a much larger playground to profit in, as opposed to Apple's often criticized "walled garden" philosophy. In addition, Google's lack of hardware devices offers it a high degree of flexibility and mobility, as well as lower overhead. However, various governments across the world have been setting speed bumps in Google's way, after the controversial Wifi snooping scandal made headlines across the world and its anti-competitive tactics were questioned. Google may hit costly roadblocks in its quest to dominate the Internet as we know it, while Apple has yet to hit any serious anti-trust legislation.