Ways of use

New Product Release Promotion - Sales & Marketing Event (launch / promotion) IP TV Mobile Offers Market research Theme based advertisements Feedback Promotion & Contests Branding Affiliate program

Benefits
Instant SMS delivery Comparative affordable charges Interactive dialogue services Mobile is handy High reach individual Communication

Promotional Message

Coupon

Voting

Alerts

Text 2 win

Excerpts from Naveen Tiwari

India is a $25 million market for mobile advertising 70 per cent of the respondents in India realise the value of mobile advertising Mobile advertising is 4.5-5 times better in delivering ROI than online advertising

Harvard Business School graduate Naveen Tewari has spearheaded InMobi into the second largest mobile advertising networks in the world Source: www.vccircle.com/500/news/mobile-advertising-picking-up-pace-in-in

INDIA The largest MobAD Market

India is now the single largest mobile ad impression market in the Asia Pacific Region

Source: www.watblog.com/2011/01/07/india-is-the-largest-mobile-advertising-

KODAK
to increase the customer base of the brands Kodak Express photo processing outlets in India a month-long mobile advertising campaign based on an opt-in survey and a call-to-action to visit its Kodak Express outlets To incentivize participation, Kodak offered prizes
http://www.cellstrat.com/blog/?p=1093

Goals
promoting Kodak to people with camera phones to increase footfalls to the Kodak Express outlets in India to consolidate user profile and behavior understanding from Kodak Express users.

Cadbury

The interactive campaign for Pappu Pass Ho Gaya which means Pappu* has passed in his exams bagged a Bronze Lion at the prestigious Cannes Advertising Festival 2006 for Best use of internet and new media. The idea involved a tie-up with Reliance India Mobile service. It allowed students to check their exam results using this mobile service. If the student passed, he got an sms congratulating him saying Pappu pass ho gaya alongwith the exam result and hence encouraged him to celebrate the Source: moment with a http://www.watblog.com/2007/10/31/cadburys-fantastic-mobile-marke Cadbury Dairy Milk

'India Now' Campaign

The three month campaign explores Indian culture, and celebrates the increasingly strong relationship between London and India The season includes events and showcases of Indian art, film, food, theatre, music and fashion. By texting INDIA to 62967 Londoners can sign up to receive an e-brochure, which will be sent immediately to the consumers email address, for further

 The mobile campaign invites Londoners to text in their email addresses in order to trigger an email response, sent immediately to their PC, awaiting them when they log on at work or at home

Source: http://www.mobilemarketingmagazine.co.uk/content/incentivated-pow

Yamaha
For the launch of its FZ-16 bike, motorcycle makerYamaha wanted to raise interest and awareness among the youth population The ads featured a call to action for users inviting people to find out where Yamaha Motorcycles retail outlets were located. Those who clicked on the ads could also download free mobile wallpapers for

http://www.mobilemarketingmagazine.co.uk/content/inmobi-motorcycle-ads-d

 The clickthrough rate averaged out at 1.6 per cent, with spikes of up to 6.6 per cent on some days. 10 per cent of people who clicked on the ad watched the review video, 6 per cent watched the TV commercial, and 7 per cent of all people who clicked on the ad requested the details of the store locations, showing the power of

tuborg
Moblin designed and executed a mobile media campaign based on HTML 5 technology, targeting male users of touch-screen devices aged 18 and over. Users who clicked on the ad were taken to a landing page revealing a beer bottle that enabled users to interact with the ad, encouraging them to touch the screen in order to open the beer and watch it empty. They were then taken to the brands Facebook page

 The campaign ran on- and off-deck and generated a clickthrough rate of over 2 per cent. Over 20,000 people entered the landing page and "opened the beer, and thousands of these Liked the brand on Facebook.

http://www.mobilemarketingmagazine.co.uk/content/fun-effective-too

Coca Cola
created its Coke Drink application for Apples iPhone and the Sprite City app for the iPad

Sprite City
Sprite City is a free game available exclusively for the iPad that promotes the soft drink to users of the Apple device The game challenges users to deliver Sprite to multiple locations within a city including bars, skating rinks and concert halls that are quickly consuming the soft drink Users earn points by successfully delivering Sprite to meet the citys continuously increasing demand exceeded 40,000 downloads in two

Coke drink
Launched on March 10, the Coke Drink iPhone app surpassed 300,000 downloads in one week

App users can swipe across the Coke bottle... .to unleash animated graphics and messages
http://www.mobilemarketer.com/cms/news/gaming/9523.html

sprite

Twist. Text. Get. Sprite Under The Cap Mobile Rewards Campaign http://www.iloopmobile.com/resources/cam

 http://thenextweb.com/mobile/2011/06/1 Check dis der are five examples but none for india

 http://www.mobilemarketer.com/cms/new http://www.mobilemarketer.com/cms/new