Lmergenc|es Cnllne Survey of 1046 respondenLs and Lelephone survey of 1011 respondenLs 8eporL uaLe Summer 2011 2 Methodo|ogy @o slmllar polls ere flelded durlng Lhe perlod !une 2327 by CA8AvAn C8C lnLernaLlonal uslng Lo meLhodologles Cnllne Survey of 1046 respondenLs represenLaLlve of Lhe uS populaLlon aged 18 and older on !une 2326 2011 8espondenLs for Lhe onllne survey ere selecLed from among Lhose ho have volunLeered Lo parLlclpaLe ln onllne surveys and polls @he daLa have been elghLed Lo reflecL Lhe demographlc composlLlon of Lhe 18+ populaLlon 8ecause Lhe sample ls based on Lhose ho lnlLlally selfselecLed for parLlclpaLlon no esLlmaLes of sampllng error can be calculaLed @elephone survey of 1011 uS AdulLs 18 years and older on !une 2427 2011 conducLed by CA8AvAn C8C lnLernaLlonal Margln of error ls +/ 31 percenLage polnLs aL Lhe 93 confldence level A Lelephone meLhodology ls lndusLry sLandard and daLa from Lhls sample offer lnslghL lnLo percepLlons behavlors and expecLaLlons of Lhe overall uS populaLlon ln Lhe follolng poll summary Lelephone survey respondenLs are referred Lo as Lhe general populaLlon uaLa from Lhe onllne sample glve a deLalled vle of percepLlons behavlors and expecLaLlons of people ho spend Llme onllne Where approprlaLe comparlsons values have been lncluded from Lhe prevlous onllne survey of 1038 respondenLs aged 18 and older conducLed on !uly 2223 2010 by CA8AvAn C8C lnLernaLlonal 3 Nearly half of the general population participates in online communities or social networks. Do you participate in any online communities or social networks, such as Facebook or Twitter ? Yes, 48% No, 52% Those in the generaI popuIation who reside in metropolitan areas are more IikeIy to participate in onIine communities or sociaI networks (51 percent vs. 40 percent for those who reside in non-metro areas).
Nearly 8 in 10 {79 percent_ of the online population participates in
at least one online community or social network. Facebook is by far the most popular social media channel. 28% 2% 2% % 6% 7% 9% 9% 12% 15% 2% 31% 58% 21% 1% % 3% 5% 7% 5% 16% 12% 16% 13% 33% 68% 0% 10% 20% 30% 0% 50% 60% 70% 80% 90% 100% None FourSquare YeIp Other FIickr A bIog Forums LinkedIn Yahoo Groups Twitter MySpace YouTube Facebook JuIy-10 Jun-11 hich of the following online communities or social networks do you participate in? Compared to Iast year, more Americans onIine participate in at Ieast one onIine community or sociaI network: JuIy 2010 72% June 2011 79% 5 or both the general and online populations, differences in who uses social networks are similar. 8espondenLs lLh chlldren ln Lhe household are more llkely Lo use soclal medla Cnllne 87 vs 76 for Lhose lLhouL chlldren ln Lhe household @elephone 62 vs 41 for Lhose lLhouL chlldren ln Lhe household CollegeeducaLed respondenLs are more llkely Lo use soclal medla Cnllne 83 vs 73 for Lhose lLh a hlgh school dlploma or less @elephone 36 vs 39 for Lhose lLh a hlgh school dlploma or less ?ounger respondenLs are more llkely Lo use soclal medla Cnllne 93 of respondenLs 1834 vs 72 of Lhose 33 years and older @elephone 79 of respondenLs 1834 vs 37 of Lhose 33 years and older hich of the following online communities or social networks do you participate in? 6 ore than half of those who use social media participate every day or nearly every day. Base= 79%(online) and 8% (phone) who participate in any online communities or social networks 55% 19% 9% 57% 22% 8% 6% 8% 7% 9% 0% 10% 20% 30% 40% 50% 60% 70% Every day or nearIy Few times a week Once a week Few times a month Once a month or Iess OnIine GeneraI Pop. ow often do you participate in these online communities or social networks? 7 hile TV news is the preferred source of emergency information for both groups, more than six in ten of the general public and nearly half of the online population rely on online news. 11% 2% 2% 8% 6% 1% 10% 12% 1% 18% 8% 51% 2% 1% 10% 17% 5% 18% 23% 25% 27% 18% 63% 73% 90% 68% 0% 10% 20% 30% 0% 50% 60% 70% 80% 90% 100% None of these FIickr Other Text aIerts from IocaI gov Twitter MobiIe apps OnIine sites for disaster agencies LocaI utiIity or gov website NOAA weather radio Facebook OnIine news LocaI radio station TV news nline General Pop. hich of the following communication channels have you ever used to get information about an emergency such as a power outage, severe weather, flash flood, hurricane, earthquake, or tornado? Since June 2010, more of the onIine popuIation turns to onIine news as a source of emergency information: June 11 JuIy 10 OnIine news 48% 37% 8 eneral population: Nearly half of respondents would sign up for emails, text alerts or applications that provided safety information. efiniteIy wouId, 6% ProbabIy wouId not, 27% efiniteIy wouId not, 23% ProbabIy wouId, 21% Might or might not, 20% ow likely would you be to sign up for emails, text alerts or applications that provided you with information on how to keep yourself safe during and after an emergency? ould you say you.? Balance=Don't Know Among the generaI pubIic, women and those residing in metropoIitan areas are more IikeIy to sign up: 32 percent vs. 23 percent for men and 30 percent vs. 20 percent for those residing in non-metro areas. 9 nline population: Compared to last year, more respondents would sign up for emails, text alerts, or applications for information on road closures. 48% 48% 50% 46% 50% 53% 52% 50% 46% 49% 51% 52% 54% 55% 56% 57% 0% 10% 20% 30% 0% 50% 60% 70% 80% 90% 100% Preparedness information How to keep yourseIf safe during and after an emergency SheIter Iocations Where to get gas Location of medicaI services Location of food/water Evacuation routes Road cIosures Jul-10 Jun-11 ow likely would you be to sign up for emails, text alerts, or applications that provided you with the following information in an emergency? ote: Percentages indicate those who probably or definitely would. 10 Nearly one in five online and one in seven general public respondents experienced an emergency or witnessed a newsworthy event and posted information or photos about that event to a social media site. Base= 79%(online) and 8% (phone) who participate in any online communities or social networks 18% 82% 15% 85% 0% 10% 20% 30% 0% 50% 60% 70% 80% 90% 100% YES NO OnIine GeneraI Pop. ave you ever experienced an emergency or witnessed a newsworthy event and posted information or photos about that event to a social media site? 11 acebook was the most popular site by both the general and online populations for posting emergency or newsworthy information. The online population was more likely than the general public to post on Twitter, lickr, or Posterous/Tumblr blogs. Base=Those who use social media channels have posted information or photos about an emergency or newsworthy event to a social media site. 8% 8% 10% 14% 25% 78% 18% 1% 14% 14% 91% 0% 0% 10% 20% 30% 0% 50% 60% 70% 80% 90% 100% ther Posterous or Tumblr Blog Flickr Blog Twitter Facebook OnIine GeneraI Pop. n which sites did you post this event? (Select as many as apply.) 12 f unable to reach local E$, more than one in five of the general public would try to use an online channel to convey their need for help. Cnllne usage (eg send emall posL on ebslLe) 22 Walk Lo nearesL pollce flre or LMS sLaLlon 20 urlve 13 Cell hone/hone 8 @exL Message 3 ln person/Walk Lhere 3 Send someone/Pave someone else conLacL Lhem 2 Smoke slgnals 1 C8 8adlo/Pam radlo 1 Soclal neLorklng Channels 1 magine that someone you know needs help urgently and you haven't been able to reach the local emergency medical services, police or fire department by telephone. hat other ways would you try to get in touch with local emergency services to ask for help? Anything else? (pen-ended) 13 bout one in four of the online population would try an online channel for help, if unable to reach local E$. Cnllne usage (eg send emall posL on ebslLe) 26 urlve 20 hone/Cell phone 16 Soclal neLorklng Channels 9 @exL Message 9 Send someone/Pave someone else conLacL Lhem 6 ln person/Walk Lhere 6 Walk Lo nearesL pollce flre or LMS sLaLlon 2 C8 8adlo/Pam radlo 2 magine that someone you know needs help urgently and you haven't been able to reach the local emergency medical services, police or fire department by telephone. hat other ways would you try to get in touch with local emergency services to ask for help? Anything else? (pen-ended) 1 Nearly a fourth of the general public and a third of the online population would definitely use social media to let loved ones know they are safe. 11% 12% 24% 31% 28% 16% 9% 22% 22% 24% 0% 10% 20% 30% 0% 50% 60% efiniteIy wouId not ProbabIy wouId not Might or might not ProbabIy wouId efiniteIy wouId OnIine GeneraI pop. n an area-wide emergency, how likely would you be to use social media channels, such as Facebook or Twitter, to let your friends and family know you are safe? Women and househoIds with chiIdren are more IikeIy to use sociaI media channeIs to inform of their safety. OnIine: 59 percent for women vs. 51 percent for men 66 percent for househoIds with chiIdren vs. 51 percent for those w/o chiIdren GeneraI: 55 percent for women vs. 37 percent for men 55 percent for househoIds with chiIdren vs. 42 percent for those w/o chiIdren 15 t least a third of the general and online populations would expect help to arrive in less than one hour. 39% 47% 6% 8% 20% 35% 33% 4% 8% 0% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Less than one
hour One to three hours Four to six hours More than six hours OnIine GeneraI Pop. f you posted a request for help to a social media website, how long do you think it should reasonably take for help to arrive? (pen-ended) Note: For the online survey, question formatted to accept a range of 0-72 for hours and 0-59 for minutes. 16 65% 63% 46% 70% |ke|y that the emergency response org doesnt even know about request Shou|d regu|ar|y mon|tor webs|tes and soc|a| med|a s|tes so they can respond prompt|y OnIine GeneraI Pop hile the ma]ority in both populations feels that local emergency response organizations should regularly monitor their websites for emergency requests, 46 percent of the general public and nearly two-thirds of the online population doubt that they do. magine that you posted an urgent request for help on a social media site of a local emergency response organization such as your local emergency management, fire department or police department. To what extent do you agree or disagree with the following statements? $plit $ample ote: Percentages indicate those who strongly agree or agree 17 mong the general public, expectations are higher for national emergency response organizations, as eight in ten expect regular monitoring. magine that you posted an urgent request for help on a social media site of a national emergency response organization such as FEMA or the American Red Cross. To what extent do you agree or disagree with the following statements? $plit $ample 60% 69% 49% 80% |ke|y that the emergency response org doesnt even know about request Shou|d regu|ar|y mon|tor webs|tes and soc|a| med|a s|tes so they can respond prompt|y OnIine GeneraI Pop ote: Percentages indicate those who strongly agree or agree