Presented by:

1- Abdul Naeem 2452 107 002

2- Muhammad Faheem 2452 407 020
3- Sohail Khalid 2452 106 006
4- Mehboob Farid Khan 2452 407 038
5- Tahir Samad 2452 407 046

Teacher : Mr. Ali

Raza
 MARKE TIN G
MANAGEMENT
 Nokia Mobile Phone
The Largest Mobile Company in
Pakistan (Quality, Brand, Sales)
Nokia –1865-1967(Paper, rubber &
cables)
Diversification towards cellular
technology (1968-1991)
Mobile revolution: 1992-1999
Nokia now: 2000-today
 VISION
 Our vision is to connect, where
everyone.
Everyone has a need to
communicate and share. Nokia
helps people to fulfil this need.
 Strategy
Relies on growing,
transforming, and building
the Nokia business to
ensure future success
 Port fo li o
Services
Software
Devices
Corporate Development
Corporate Function
 There are Varities
of Nokia but our
team has selected Nokia E-61
Various Verities of Nokia

Nokia E-61
 Nokia E61
Versatility of Nokia-E61
Features of Nokia E61
 Optimized for mobile e-mail
 Full keyboard, large and sharp display
 Nokia browser with minimap
 Excellent voice features
 Bluetooth connectivity, USB, infrared
 Internal memory up to 64 MB,
support for miniSD cards
Work smart, Live smarter
Customer Retention
 User friendly
 New launch Nokia

 Update technology
 Stylish mobile
 Upgrades existing products
 Easily accessible and saleable
 Highly satisfied
Gathering Information
Nok ia has rese arc h c en tre,
BBC also c overag e the N okia
Res earc h c entre.

* Internal Record System

(Quarterly Sale $85.52m & Income $11.90 mm)
* Market Survey
* Sales and Market Share
* Market Demand
* Consumer Behavior
* Existing and new products
* Competitors
Dealing with the competitions
 Identifying Competitors
Sony Ericsson
LG
Motorola
Samsung

 Pure Monopoly, Oligopoly,

Monopolistic Competition or
Pure competition
Analyzing SE - Sony Ericssion
LG - LG
Competitors: M - Motorola
Sam - Samsung
Their strategies,
Objective, Strength
and weaknesses. Nokia

Share: LG

Price
SE

 Market
 Mind M
Sam
 Heart.
Performance
 Positioning
• Positioning (Premium price, Quality,
After sales service, durability,
Customer confidence.
• Target customer (Teenager and
Business class)
• Ideas to promote:
Nokia’s Image, Symbols, Media,
atmosphere and events.
Product life cycle
 We believe the Mobile Web Initiative is the first
step in the process of adding this new principle of
W3C technology
(W3C Invites Implementations of Web Content
Accessibility Guidelines)
 Style, fashion and brand fatigue
 Nokia Proposes new work items for the W3C
related to the mobile.
Sales and Profit Life Cycles (Market
Share)
90
80
70
60
Introduction
50
Growth
40
Maturity
30 Decline
20
10
0
Share Share Share Share Share
 Product Life Cycle

Maturity Sony
Ericsson

Nokia

LG

Growth

Decline
Samsungm

Motorolal

Introduction
New Product development
 Introduced Nokia E-61
For Teenager, Students & Business
class
Brand Paper
 Attraction just like mini computer
 Color light gray
 Nokia E-61 with safety bag
 One stock provided
 Easy carry it
 Key is green color
Market share strategy:
90
80
70
60
50 Nokia
40 Sony Ericsson
30 Samsung
20
10
0
2005 2006 2007 2008