Professional Documents
Culture Documents
Presented by, Gaurav Rai Imdad Ullah Mohit Kumar Pradeep Saini Priti Priya Shruti Sharma
CONTENTS
Introduction Formats in operation Buying and merchandising Evaluation of performances IT-The backbone of growth Integrating the supply chain Creating the brand experience Customer satisfaction and loyalty Questions
INTRODUCTION
An Indian department store chain promoted by K. Raheja
corp. group Vision Committed to retailing superior quality products and services Products with national and international brands Metamorphosed from being a chain of retail store to fashion and lifestyle destination Adopted start something new mantra Reposition on the service,ambience upgradation and customer connect
FORMATS
Five formats: Home Stop MotherCare Brio DesiCafe CrossWord
JOINT VENTURE
PRIVATE LABELS
Stop
everywhere Kashish touch of India Mens formal/casuals/ethnic womens wear/ ethnic kids casual Mens and womens ethnic Basic, smart, comfortable & confident clothing for complete family offering all essential requirements Occasion wear with an essence of India
Vettorio Fratini
Classic dressing wit distinct touch of fashion with enviable sense of style Funky fusion wears ethnic twist for fashion divas
Haute curry
Elliza Donatein
Contemporary clothing and accessories with elegance, power dressing with feminine touch
i Jeans wear
Cont
Evaluation of Performance
Evaluation of merchandise category.
IT Implementation
Initially have Fox Pro based IT system which was handled by only 5 IT personnel Drawback: Largely people focused and no consolidation JDA (Joint Application Design) was implemented in March 1999 in response to the need of an enterprise-wide integrated software package Losses in balance sheet in the following years 2001-2002 System changes were made and now IT is implemented in various functions
They have moved from VSAT connectivity to a dedicated leased line to provide 247 support
HRMS Ramco
Merchandising/Planning/Warehousing JDA
replenishment and sales management Helps in maintaining right merchandise of right brand, colour, size, material etc at right time
They have received the IT user award from NASSCOM for Best IT Practice
Foot Falls
Conversion Ratio
Questions
IN A SCENARIO WHERE THE EXISTING STORES HAVE BEEN SET UP IN METROS AND MINI METROS, IS A SCALABLE MODEL POSSIBLE FOR A DEPARTMENTAL STORE LIKE SHOPPERS STOP. IF YES WHAT ARE THE STRATEGIES THAT CAN BE ADOPTED BY SHOPPERS STOP TO ENTER THESE MARKETS?
IN THE WORLD WHERE DEPARTMENTAL STORE MODEL IS ON A DECLINE, WHAT CAN SHOPPER'S STOP DO TO SUSTAIN ITS LEADERSHIP POSITION IN INDIAN MARKET PLACE ?
Coupon System Value for money Venture into Tier-I & Tier-II cities
HOW CAN A RETAILER CREATE AN EFFECTIVE E-TAIL MODEL TO ENHANCE ITS EXISTING BUSINESS
Use Friendly websites Strategic alliances More offers on online shopping Priority to 1St citizens SMS system