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PRESENTATION ON CASE SHOPPERS STOP

Presented by, Gaurav Rai Imdad Ullah Mohit Kumar Pradeep Saini Priti Priya Shruti Sharma

CONTENTS
Introduction Formats in operation Buying and merchandising Evaluation of performances IT-The backbone of growth Integrating the supply chain Creating the brand experience Customer satisfaction and loyalty Questions

INTRODUCTION
An Indian department store chain promoted by K. Raheja

corp. group Vision Committed to retailing superior quality products and services Products with national and international brands Metamorphosed from being a chain of retail store to fashion and lifestyle destination Adopted start something new mantra Reposition on the service,ambience upgradation and customer connect

FORMATS
Five formats: Home Stop MotherCare Brio DesiCafe CrossWord

JOINT VENTURE

Nuance Group AG Timezone Entertainment PVT. LTD.

Home Retail Group

PRIVATE LABELS
Stop
everywhere Kashish touch of India Mens formal/casuals/ethnic womens wear/ ethnic kids casual Mens and womens ethnic Basic, smart, comfortable & confident clothing for complete family offering all essential requirements Occasion wear with an essence of India

Life Start living

Mens and womens

Global fashion trends and inspiration

Vettorio Fratini

Premium formal & mens wear semi formal

Classic dressing wit distinct touch of fashion with enviable sense of style Funky fusion wears ethnic twist for fashion divas

Haute curry

Fusion wear for women

Elliza Donatein

Corporate womens wear

Contemporary clothing and accessories with elegance, power dressing with feminine touch

i Jeans wear

Mens denim wear

Urban authentic jeans created for comfort and adventure

Buying and Merchandising


Merchandising planning is a centralized Function. Corporate Objective decides the turnover to be achieved.

Category Benchmark is determined.

Buying and Merchandising Process


Budgeting

Assortment Planning Process


Range Planning Option Management

Note: Planning is based on two seasons: - Autumn-Winter - Spring-Summer

Cont

Evaluation of Performance
Evaluation of merchandise category.

In terms of targets and returns


Comparison of returns with benchmarks. Decision is taken after comparison. This exercise is done in every six months, at end of season.

IT Implementation

Initially have Fox Pro based IT system which was handled by only 5 IT personnel Drawback: Largely people focused and no consolidation JDA (Joint Application Design) was implemented in March 1999 in response to the need of an enterprise-wide integrated software package Losses in balance sheet in the following years 2001-2002 System changes were made and now IT is implemented in various functions

They have moved from VSAT connectivity to a dedicated leased line to provide 247 support

Finance & A/c Oracle Financials

HRMS Ramco

Merchandising/Planning/Warehousing JDA

Integrated supply chain:


Helped in opening regional distribution centers for various outlets Online supply network maintains right level of inventories with automated

replenishment and sales management Helps in maintaining right merchandise of right brand, colour, size, material etc at right time

They have received the IT user award from NASSCOM for Best IT Practice

in Retail Category in 2003.

Creating the Brand Experience


DOTY- The Designer of the Year Award The Festival of Britain in India Parikrama Fly to Santa land Wardrobe Exchange Rims & Dials Do Your Denim

The Seven Wonders Festival

Customer Satisfaction & Loyalty


The First Citizen Programme The First Update for First Citizen Co-Branded Credit Card facility

First Citizen Contributes 61-62% of Annual Sales.

Foot Falls

Conversion Ratio

Questions
IN A SCENARIO WHERE THE EXISTING STORES HAVE BEEN SET UP IN METROS AND MINI METROS, IS A SCALABLE MODEL POSSIBLE FOR A DEPARTMENTAL STORE LIKE SHOPPERS STOP. IF YES WHAT ARE THE STRATEGIES THAT CAN BE ADOPTED BY SHOPPERS STOP TO ENTER THESE MARKETS?

Region Specific Products Use of IT

IN THE WORLD WHERE DEPARTMENTAL STORE MODEL IS ON A DECLINE, WHAT CAN SHOPPER'S STOP DO TO SUSTAIN ITS LEADERSHIP POSITION IN INDIAN MARKET PLACE ?

Coupon System Value for money Venture into Tier-I & Tier-II cities

HOW CAN A RETAILER CREATE AN EFFECTIVE E-TAIL MODEL TO ENHANCE ITS EXISTING BUSINESS

Use Friendly websites Strategic alliances More offers on online shopping Priority to 1St citizens SMS system

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