Research Methodology

COMPARATIVE STUDY OF RADIO INDUSTRY IN SURAT CITY

Ch-1 Introduction to radio industry

 Radio would arguably be one of the oldest sources of

entertainment. From the days of dominance of All India Radio (AIR) to the present bouquet of channel options available, this industry has come a long way. In the last 5 years, the Radio industry in India has seen a CAGR of~20% and has grown to a size of around Rs. 8.3 billion in 2008 At present, radio occupies about 3.8% of the ~Rs. 220 billion Indian advertising industry The government has cut the license fees to 1/10th of the previous amount. It is now the higher of a) 4% of the gross revenues of a station or b) 2.5% of the highest valid bid for the city in which the station operates.

Ch-2 Theoretical Framework

The item-by-item comparison of two or more comparable

alternatives, processes, products, qualifications, sets of data, systems, or the like. In accounting, for example, changes in a financial statement's items over several accounting periods may be presented together to detect the emerging trends in the company's operations and results. Three strategies are used in comparative methodologies: illustrative comparison, complete or universe comparison, and sampled-based comparisons

Ch- 3 Research Methodology

Main objective:

Our main objective is to study which radio station,

RJs, is liked to listen most as compare to other station in surat city, at what time it would be listened most and at which station will provide up to date latest information about the surat city and to find out does which station will influenced the people for the shopping the most.

Sub objective:

To find the number of listener of the radio station

To find number of listener who are actually not only

ment to listen music but they also like to listen RJs To find which station will give up to date latest information about their city To fond which station will we listen most at what time? To find does people watch advertisement and they then does they influenced the people for the shopping

Nature of the research: Scope of the research:

The nature of this research is BASIC RESEARCH.

To provide useful information for the upcoming

research or survey. This data can be useful as the secondary data for the junior students. It proves beneficial to the one who want to launch new radio station in S Surat city.

Data collection:

The source of data collection is PRIMARY.

Sampling:

Sample size The sample size of our survey project is 100 Sample frame The sampling frame is Surat city. .Sample Element The sample elements are radio listener. Sampling Method The sampling method is Personal Interview Method. Sampling tool & Method The sampling tool is Structured Questionnaire and the Sampling Method is Convenient Sampling of Non probability method.

Response Rate

The response rate of our survey is 93% as among 100 questionnaires, 7

respondents does not listen radio.

Pilot Survey

There were 5 questionnaires as a part of pilot survey through which we found

some errors from the respondents in the questionnaire; we have done some modification before conducting survey. Modifications are as follows:

Q 2 Identify the radio station on basis of following frequency. We find after the pilot survey is that people dont want to write the name of the

station so we have replace the word radio stations with that of frequency.
Identify the frequency on basis of following radio station.

Q 5 which radio joker (RJs) do you listen most on the following radio

stations (specify the name) Here we find that respondent ( during pilot survey) was not able to remember that which RJs they listen are available on which station so we have modify the question which are as follows:

Which radio joker (RJs) do you listen most?

Limitations of study

The accuracy of survey is not reliable to a high

extent as the respondent did not fill the questionnaire with their 100% concentration.

Ch-4 Analysis & Interpretation Of Data

Do you listen radio?

Code Yes No Response 93 7 % 93% 7%

100
80

60
40 20

0 yes no

Identify the frequency of the following radio station

Code 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz Response 81 82 83 83 77 % 81% 82% 83% 83% 77%

84 82 80
78 76

74 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz

Which station do you listen most?

Code 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz Response 16 17 15 40 5 % 16 17 15 40 5

5
4 3

2
1 0 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz

Rate the radio as per your liking

Code 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz Response 4 4 4 5 1

5
4 3

2
1 0 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz

Which radio jockey do you listen most?

Code
Devang

Response
1

%
2

Goldi
Rahil Anoop Vishruti Harsh Mehak Menakshi Shubham Abhimanyu Vidhya Priyanshi Isha Hiral

6
18 7 4 6 4 1 3 2 1 2 1 9

9
28 11 6 9 6 2 5 3 2 3 2 14

20 18 16 14 12 10 8 6 4 2 0

Radio jockey of which station do you like most?

Code 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz Response 14 15 19 39 6 % 15 16 20 42 7

45 40 35 30

25
20 15 10 5 0 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz

How will you rate the following radio as per connectivity?

Code 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz Response 5 4 4 5 1

6 5

4
3 2 1 0 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz

Which station give up to date latest information about your city?

Code 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz Response 14 15 19 39 6 % 15 16 20 42 7

45 40 35 30 25 20 15 10 5 0 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz

Are you listening advertisement on radio?

Code Yes No

Response 45 48

% 48 52

48.5 48 47.5 47 46.5 46 45.5 45 44.5 44 43.5

yes

no

Which station influence you for the shopping the most?

Code 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz Response 5 10 13 14 3 % (45) 11 22 29 31 7

16 14 12

10 8 6 4
2 0

91.1 Mhz

92.7Mhz

94.3Mhz

98.3Mhz

101.1Mhz

As per you which radio station contributes towards youth campus?

Code 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz Response 4 4 3 5 1

6 5 4 3 2 1 0 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz

Which radio station according to you holds/sponsors more contest in a month?

Code 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz Response 10 18 26 35 4 % 11 19 28 38 4

40

35
30 25

20
15 10

5
0 91.1 Mhz 92.7Mhz 94.3Mhz 98.3Mhz 101.1Mhz

Which radio station you listen at the following time?

Code 6 am- 9 am ( 98.3 Mhz ) 9 am- 12 am ( 98.3 Mhz ) 12 pm-3 pm ( 94.3 Mhz, 98.3Mhz ) 3 pm- 6 pm ( 94.3 Mhz ) 6 pm- 9 pm ( 98.3 Mhz ) 9 pm- 12 am ( 98.3 Mhz ) Response 26 22 19 18 24 14

30 25 20

15 10 5
0 6 am- 9 am ( 98.3 9 am- 12 am ( 98.3 12 pm-3 pm ( 94.3 3 pm- 6 pm ( 94.3 6 pm- 9 pm ( 98.3 Mhz ) Mhz ) Mhz, 98.3Mhz ) Mhz ) Mhz ) 9 pm- 12 am ( 98.3 Mhz )

suggestion
Code 24*7 facility G.K. based session/ academic information Time interval songs English songs More station others Response 3 4 1 2 3 3 % 19 25 6 12 19 19

4.5 4 3.5 3 2.5 2 1.5 1 0.5 0

24*7 facility

G.K. based session/ academic information

Time interval songs

English songs

More station

others

complaints
Code more songs/ less advertisement coverage problem Response 9 5 % 64 36

10 9 8 7 6 5 4 3 2 1 0

more songs/ less advertisment

coverage problem

Comparison of radio station with age group

Stations

Age 0 - 18 age 19 - 25 age 26 - 35 age

91.1 Mhz 0 7 6

92.7 Mhz 2 8 5

94.3 Mhz 2 6 4

98.3 Mhz 4 19 11

101.1 Mhz 1 11 0

total 9 42 26

% 10 45 28

36 - 45 age

11

12

45 and above age Total

1 15

0 16

1 15

1 41

2 6

5 93

5 100

16

17

16

44

100

Comparison of occupation and advertisement listener

Advertisement Occupation Businessman Self employed Student House wife Yes 3 11 23 6 No 10 11 17 6 Total 13 22 40 12 % 14 24 43 13

Government employee Total

2 45

4 48

6 93

6 100

48

52

100

Ch-5 Findings

 We have analyzed that almost 93% of the our sample survey (which

represent population) are radio listener

We have find that in our sample survey most of the respondents are aware

about the frequency of the station (in Surat city) 81%, 82%, 83%, 83%, 77% of the respondent are correctly identify the frequency of the 91.1 (radio city), 92.7(big fm), 93.4 (my fm), 98.3 (radio Mirchi), 101.1 (vividh bharati) the 98.3 (Radio Mirchi) is more; it is about 24%, 23%, 25%, and 35% more.

As compare to all the other station (91.1, 92.7, and 94.3) the listener of

The RJs of 98.3 liked to listen most by the respondent, very few

respondent would like the RJs of 101.1 station while the response related to the RJs of 91.1, 92.7, 94.3 have remain some what similar

 The connectivity of both 91.1 and 98.3 get the high rating scale maximum

times as well the low rating scale show the poor connectivity of the station 101.1 According to respondent 98.3 station gave the latest and up to date information about their city (Surat) as compare to other stations (91.1, 92.7, 94.3, 101.1). 98.3 and 94.3 has influenced more number of respondent as compare to other radio stations. 98.3 and 94.3 station are listen on the daily routine base, in morning till noon people are most preferred to listen 98.3 fm but during 3 pm 6 pm session preference of the people will switch from 98.3 to 94.3 fm, while during evening and night session 98.3 are more preferable station, in short 98.3 are preferred to listen most. Conclusion of findings: After the data analysis and interpretation (Chapter No.5) we have concluded that almost large part of the market is captured by 98.3 (Radio Mirchi) in all the area we have covered in our questioners

Ch-6 Recommendation

 We recommend the radio stations to be more

diversified and different in terms of the programme. And the Development priorities should be focused on increasing features and more interactive programmes with which users are more connected, then users will be highly satisfied and motivated to use radio as a tool for entertainment as they will be connected personally to the radio channels.

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THANK YOU
Navnirman Institute of Management