2010 MHEALTH SUMMIT DEBRIEF

November 8 to 10, 2010 Attendee: Simon Leung, Luminary Labs

W H Y M H E A LT H ?

explore ways mobile technology can increase the access, quality and efficiency of healthcare to millions of families in communities in the U.S. and around the globe.
- 11/4/10 Press Release -

O V E RV I E W
The 2010 mHealth Summit took place during November 8-10th at the Walter E. Washington Convention Center in Washington, D.C. The Summit was organized by the Foundation for the National Institutes of Health, the mHealth Alliance and the National Institutes of Health. The event brought together participants from both public and private sectors from both domestic and international locations. Notable Speakers included: Dr. Julio Frenk, Dean of Faculty, Harvard School of Public Health and former Minister of Health, Mexico; Bill Gates, Co-Chair and Trustee, Bill & Melinda Gates Foundation; Francis S. Collins, Ph.D., Director, National Institutes of Health; Ted Turner, Chairman, United Nations Foundation; Todd Park, Chief Technology Officer, U.S. Department of Health and Human Services (HHS); Aneesh Chopra, U.S. Chief Technology Officer; and Dr. Judith Rodin, President, The Rockefeller Foundation.
3

KEY THEMES

KEY THEMES
1. 2. 3. 4. Partnerships & integration Lack of data surrounding the use of technology in healthcare Technology is not a panacea Changing healthcare is about changing behavior

1 . PA R T N E R S H I P S & I N T E G R AT I O N ARE REQUIRED.

Summary. The complexity and scale required to make impactful changes in healthcare necessitate partnerships between public and private players as well as between innovators and industry giants. These partnerships should aim to deliver integrated solutions rather than standalone products.

It is system of systems that are necessary to scale solutions therefore vertical partnerships are imperative.
- Dr. Judith Rodin President, The Rockefeller Foundation

2 . T H E R E I S A L A C K O F D ATA SURROUNDING THE USE OF T E C H N O L O G Y I N H E A LT H C A R E .

Summary. The lack of statistically relevant studies on the impact of technology keeps questions about efficiency, costs and outcomes unanswered and is one of the barriers that must be overcome in order to bring about change. Can we innovate in parallel as the industry gathers this data?

5-year clinical trials,17-year adoption timelines are too long.

- David Gustaftson, Ph.D University of Wisconsin, Madison

3 . T E C H N O L O G Y I S N O T A PA N A C E A .
Summary. Technology as a tool will enable us to make dramatic changes in the mechanisms used to deliver healthcare. However, technology must be implemented in concert with changes in all other aspects of the value-chain.

Four prongs needed for proper delivery of healthcare: Leadership, Institutions, Systems, Technology (L.I.S.T.).
- Julio Frenk Harvard School of Public Health

4 . C H A N G I N G H E A LT H C A R E I S A B O U T C H A N G I N G B E H AV I O R .
Summary. Making changes to healthcare that result in positive improvements in outcomes for patients will require behavioral changes from all participants in the healthcare system patients, providers, institutions, etc. We should shift our focus to the specific changes in behavior we need to change through the use of technology.

"Health ultimately depends on behavior and that is a difficult thing to change" - Vijay Vaitheeswaran The Economist

C O N V E R S AT I O N S & C O N TA C T S
Company
Verizon Wireless verizonbusiness.com/ solutions/healthcare/

Contact
William Gordon, Manager Product Development William.gordon@v erizonwireless.co m

Conversation
Verizons entrance into the Healthcare space is still early but they expressed tremendous interest in partnering and openly spoke of meetings with other Pharma companies including Pfizer. One of the key advantages of their future 4G network over others is that theirs will have the least amount of roaming, providing the most secure network for healthcare communications. Proteus Biomedical makes intelligent medical products including trackable pills. Novartis recently invested $24 million in Proteus and plans to seek FDA approval within the next 18 months for the microchipped pills.

What this means

Verizon, AT&T, Sprint, Qualcomm all had booths at the mHealth Summit. Orange was also a key participant. Telecoms role in Healthcare is still to be determined but it seems that both Verizon and AT&T are interested in building a Health Information Exchange and in some ways becoming a cloud for healthcare information. Where will Telecom end up in the Healthcare value chain?

Proteus Biomedical, Inc. proteusbiomed.com

Gregory Moon, Director Clinical Affairs & Decision Support gmoon@proteusbi omed.com

How can this technology be leveraged in SAs products? Can the technology be incorporated into an injectable? Mr. Moon mentioned that Proteus is already in discussion with Sanofi about possible projects.

10

C O N V E R S AT I O N S & C O N TA C T S
Company
Cellucare, Inc. Cellucare.mobi

Contact
Carolyn Kerouac, CEO ckerouac@cellucare. mobi

Conversation
Cellucare, creator of a virtual medical clinic focusing on chronic illness, was recently purchased by Abraxis Health, a spinoff of Abraxis Bioscience owned by Dr. Patrick Soon-Shiong. Abraxis Health is a private company focused on innovation within the wireless medical arena. EPI is the maker of EPI Life, a mobile device with an integrated Electrocardiogram and Health Suite function. One of the reasons why they chose not to create their product as an iPhone attachment was to demonstrate that their product could be integrated directly into the device.

What this means

Abraxis Health is one of many companies present at the mHealth Summit seeking to be a player in the next generation of Healthcare delivery systems and its acquisition of a video health delivery system is going to be the norm as the industrys bigger players start consolidating innovators. How can we integrate this technology to the iBGStar? Do we need one device for each type of monitoring we need to do? Where is the data stored? Each monitoring solution comes with its own cloud management for data. Will consumers want to have their data stored in multiple clouds?

ePhone International PTE Ltd Epi.com.sg

Adrian Lee, Operations Manager Adrian.lee@epi.com. sg

11

C O N V E R S AT I O N S & C O N TA C T S
Company
Tigertext Tigertext.com

Contact
Jim Wendt jim@tigertext.com

Conversation
Platform to deliver secure text messages messages that do not live forever. They are eager to seek partners interested in utilizing their platform.

What this means

The Regulatory Impact on innovation cannot be ignored and the need for secure and private communications channels between all participants of healthcare delivery will grow. How secure is the data stored in the iBGStar? What type of regulatory risks will SA be exposed to as that communication channel becomes more widely used? The advantages of telemedicine are obvious and technology companies are rushing to build the platform of the future. Will there be one platform or will we have fragmented systems as we do today? How do we ensure that the iBGStar meets the needs of both Type I and Type II patients?

Ipplex Ipplex.com

Philip Yang Business Development & Sales phil@ipplex.com

Ipplex has technologies in the telemedicine area (video delivery systems) as well as in augmented reality. They are part of the company whose technology was sold to Google and became the foundation for Google Goggles. Elizabeth is a Type I Diabetes patient and she indicate that the holy grail for her would be a noninvasive BG meter. She was extremely excited about the iBGStar as it would enable her to track her readings while on the go.

University Research Co., LLC Urc-chs.com

Elizabeth Ransom, Senior Advisor for Communication and Dissemination eransom@urcchs.com

12

S E L E C T E D I N I T I AT I V E S H I G H L I G H T E D
Text4baby.org - Free mobile service designed to promote maternal and child health Openmrs.org - Open source electronic medical record system Telemedicineindia.com - Apollo hospital (India) Telehealth Sense4baby - Fetal and Maternal Monitoring Device Zephyr-technology.com - Measures critical vital signs and physical activity Asthmapolis.com - GPS inhaler trackers Surescripts.com - Plans to offer secure provider to provider messaging system Eyenetra.com - Mobile phone attachment that can estimate refractive errors in the human eye Viocare.com - Personalized wellness solution integrating location into the design Cellucare.mobi - Virtual medican clinic focusing on chronic illness Epi.com.sg - ECG system built into a cell phone

Platforms for getting involved: Healthunbound.org - meeting place for those who care about transforming health systems Challenge.gov platform to bring best ideas to bear on nations most pressing challenges Full Listing of mHealth Summit Exhibitors here: http://www.mhealthsummit.org/exhibitors/list 13