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INTRODUCTION
Apple lite is a series of laptops, iphones and ipods that no more need any charging! (Works with solar power) Easier live Anti-theft Glow in the Pakistani Market
Marketing Research
Questionnaire Response of
the Customers
Will you want to try Apple Lite if the option is made available to you?
25%
5%
70%
Yes No May be
80
60 40 20 0 70-75 75-80 Above 80 Price in Rs Thousands
60
50
40
Price in Rs 30
20
10
The amount charged by a producer from a consumer for the use of a product Usually prices are determined through the intersection of demand and supply curves
Skimming
High Price
Low Production
10
5 0 Newspapers & Magazines Internet Billboards & Posters Television Ads
Market Segmentation
lite
No barriers in entry
Stars
Laptops
Mobile phone
A name that requires no introduction, no explanation and very little advertising to give it clout is known as Brand name.
Effective Packaging
Competitive advantage
Packaging is unique Performs the functions required Promotes your product and brand
Identifiable
Box
Canes
Decoration Pieces
Rings
Strength
Weakness
Company name
Political issue
Economy issue
Opportunities
Threats
Competition
Software's expensive
Long lasting rescission Windows vista and 7 Switching in technology Increasing piracy
Reduce prices
Improve the warranty plans
4.
Introduction
Introduce in market
Growth
Sales and profits rise frequently at a rapid phase At the end of Growth stage profits decline due to exceeding competition
Decline
Maturity Initially sales continue to increase but at a decreasing rate Prices drop due to high competition At the end producers with high cost drop out of market Sales volume decline due to these reasons: Better or less expensive product Need of product disappears People simply grow tired of product
Advertising is a form of communication playing its role in promoting a product The response of consumer about the effective modes of advertising Promotion through Television advertisements