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Demand from foreign companies

Economy of Pakistan

Great market share

Latest technology

INTRODUCTION
Apple lite is a series of laptops, iphones and ipods that no more need any charging! (Works with solar power) Easier live Anti-theft Glow in the Pakistani Market

Marketing Research
Questionnaire Response of
the Customers

General demand in the market

Reasons for demand


Graphical Analysis

Will you want to try Apple Lite if the option is made available to you?

25%

5%

70%

Yes No May be

What price would you be willing to pay for this iPhone?


What price would you be willing to pay for iPhone?

80
60 40 20 0 70-75 75-80 Above 80 Price in Rs Thousands

What price would you be willing to pay for this iMac?


What price would you be willing to pay for iMac?
70

60

50

40
Price in Rs 30

20

10

0 150,000 - 165,000 165,000 - 180,000 Above 180,000

The amount charged by a producer from a consumer for the use of a product Usually prices are determined through the intersection of demand and supply curves

Setting the price of Apple Lite considering the consumers response


Preference for low prices by consumers Preference for high prices by producers

Skimming

High Price

Low Production

What type of media ads are most effective for you?


Which type of media advertisements are most effective for you?
45 40 35 30 25 20 15

10
5 0 Newspapers & Magazines Internet Billboards & Posters Television Ads

Market Segmentation

Segmenting the Market Market Segments consuming Lite

The changing trends induce a


rising demand for electricity

The attractive features of

lite

Will you want to try


apple lite if the option is made available to you?

Have you ever tried a lite


before?

No barriers in entry

Stars

High market share

High growth rate

Laptops

Mobile phone

A name that requires no introduction, no explanation and very little advertising to give it clout is known as Brand name.

Competitive analysis Positioning Name/Brand Development Creative/Testing Name and tagline

Effective Packaging

Competitive advantage

Packaging is unique Performs the functions required Promotes your product and brand

Identifiable

Box

Canes

Decoration Pieces

Rings

Strength

New features Agreements Strong and reliable eco-system

Weakness

Company name

Limited hardware upgrading option

Political issue
Economy issue

Opportunities

Threats

Increase Support of applications Easy upgrade to software's and hardware's

Competition

Software's expensive
Long lasting rescission Windows vista and 7 Switching in technology Increasing piracy

Reduce prices
Improve the warranty plans

New and strong security software's

The life cycle of a product consists of four stages


1. 2. 3.

4.

Introduction Growth Maturity Decline

Introduction
Introduce in market

Growth
Sales and profits rise frequently at a rapid phase At the end of Growth stage profits decline due to exceeding competition

Advertisement cost are typically high


Most risky and expensive stage

Decline
Maturity Initially sales continue to increase but at a decreasing rate Prices drop due to high competition At the end producers with high cost drop out of market Sales volume decline due to these reasons: Better or less expensive product Need of product disappears People simply grow tired of product

Advertising is a form of communication playing its role in promoting a product The response of consumer about the effective modes of advertising Promotion through Television advertisements

Print Media (Newspapers & Magazines)


Billboards and Pamphlets

The basic concept of distribution

The role of distribution in getting the product to its target market


Services provided by middle men Distribution channel for Apple Lite You can eliminate middle men but you cant eliminate the essential distribution activities they perform

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