Professional Documents
Culture Documents
Unit 1
Introduction to business research
UNIT-1
Introduction to business research definition - research and managers -
need for business research type of business research major topics for
research in business business research in the 21
st
century the manager
and the consultant manager research relationship internal vs external
consultant / researchers advantages and disadvantages knowledge
about research and managerial effectiveness building blocks of science in
research induction deductive method case study.
1
DEFINING RESEARCH
What is research?
Systematized effort to gain knowledge- Redman and
Mory.
Research is a process of manipulation of things,
concepts or symbols for the purpose of generalizing
to extend, correct or verify knowledge, whether that
knowledge aids in the construction of theory or in the
practice of an art- Slesinger and Stephenson in
Encyclopedia of Social Sciences
2
DEFINING RESEARCH
Research comprises the following:
Defining and redefining the problem
Formulating hypothesis
Collecting, organizing and evaluating data
Making deductions and reaching conclusions
Carefully testing the conclusions to determine whether they fit the
hypothesis
Methodology means the systematic study of the methods,
principles, procedures and rules applied within a discipline
3
Why should managers study research Methodology ?
Aid to Informed decision making
Helps identify problem areas
Aid to forecasting
Helps business budgeting
Tool for efficient production and investment decision making
Optimal utilisation of resources
Basis for innovation
Managers need research to measure and compare the ROI on various
strategies.
Helps in a better understanding of employees, stockholders and customers
Why should managers study research Methodology ?
Significant in solving various operational and planning problems of
business and industry
Market research (investigation of the structure and development of
market)
Important for formulating policies for purchase, production and sales
Motivational research studies consumers motives in their purchase
behavior (Consumer behavior)
Operations research refers to the application of mathematical, logical and
analytical techniques to the solution of business problems of optimization of
resource use, cost minimization and profit maximization.
internal consultant / researchers
advantage
Disadvantage
Readily acceptable by
the employs
Team has good
knowledge about the
org.
Available for
implementation
Considerably less cost
Blocking new ideas
Vested interest and
influences
May not get enough
perception
Organizational bias
may affect the results
External consultant / researchers
advantage
Disadvantage
Wide experience with
different org.
Knowledge of
advanced methods
Specialized services
High cost
Resistance from
employees- non
acceptance
Additional fees for
implementation
Decision-Making
Decision-Making is the process of resolving a
problem or choosing amongst alternative
opportunities
What is the problem or opportunity?
How much Information is available?
What Information is needed?
8
Decision-Making
Situation
Complete
Certainty
Absolute
Ambiguity
Value of Research
Certainty, Uncertainty, Ambiguity
- Decision-maker has all the requisite information concerning the business
problem (or opportunity). Research may be unnecessary. Complete certainty
about the future is rare in practice
- Uncertainty General nature of the business problem is clear but information
about alternative courses of action is incomplete as are the events which may
occur. Research may be a potentially valuable tool here
- Ambiguity Nature of the problem to be solved is unclear. Objectives are vague
and alternatives difficult to define. Research may be a useful excercise
9
Iceberg principle
A sailor on the open sea notices only a small part
of an iceberg. Only 10% of it is above the
surface of the water , and 90% is submerged.
The dangerous part of many business problems is
neither visible to nor understood by business
managers
ROLE OF RESEARCH IN DECISION-MAKING
Decision-making is the process of selecting the best
alternative from the available set of alternatives.
Management is chiefly concerned with decision-making and
its implementation.
These decisions should be based on appropriate studies,
evaluations and observations.
Research provides us with knowledge and skills needed to
solve the problems and to meet the challenges of a fast
paced decision-making environment.
FACTORS THAT AFFECT MANAGERIAL DECISIONS
INTERNAL FACTORS factors present inside an organisation such as
resources, technology, trade unions, cash flow, manpower etc.
EXTERNAL FACTORS factors present outside the organisation such as
government policies, political factors, socio-economic factors, legal
framework, geographic and cultural factors etc.
QUANTITATIVE FACTORS factors that can be measured in quantities such as
time, resources, cost factors etc.
QUALITATIVE FACTORS factors that cannot be measured in quantities such
as organizational cohesiveness, sense of belonging of employees, risk of
technological change etc.
UNCERTAINITY FACTORS factors which cannot be predicted
Fields Where Business Research is Often Used (1)
General Business Conditions and
Corporate Research
Short- & Long-Range Forecasting,
Business and Industry Trends
Global Environments
Inflation and Pricing
Plant and Warehouse Location
Acquisitions
Financial and Accounting
Research
Forecasts of financial interest rate
trends,
Stock,bond and commodity value
predictions
capital formation alternatives
mergers and acquisitions
risk-return trade-offs
portfolio analysis
impact of taxes
research on financial institutions
expected rate of return
capital asset pricing models
credit risk
cost analysis
13
Management and Organizational
Behaviour Research
Total Quality Management
Morale and Job Satisfaction
Leadership Style
Employee Productivity
Organizational Effectiveness
Structural ssues
Absenteeism and turnover
Organizational Climate
Fields Where Business Research is Often Used
Sales and Marketing Research
Market Potentials
Market Share
Market segmentation
Market characteristics
Sales Analysis
Establishment of sales quotas
Distribution channels
New product concepts
Test markets
Advertising research
Buyer behaviour
Customer satisfaction
Website visitation rates
Information Systems Research
Knowledge and information needs
assessment
Computer information system use
and evaluation
Technical suppot satisfaction
Database analysis
Data mining
Enterprise resource planning systems
Customer relationship management
systems
Corporate Responsibility Research
Ecological Impact
Legal Constraints on advertising and
promotion
Sex, age and racial discrimination /
worker equity
Social values and ethics
)
14
Selected Examples of Real-Life Situations in
Which Business Research Methods are Used
15
A firm wants to produce and market a new product but first wants to ascertain
if there is a potential consumer demand for this product in markets x,y and z
a multinational firm wants to establish a production facility in another country
after determining its technical and economic feasibility
A government agency wants to ascertain the satisfaction level of its employees,
the causes for any possible discontent, and propose a scheme for enhancing
this level
A financial institution wants to invest in commodities and commissions a study
to determine the past trends and forecast future returns in a portfolio of
commodities
The CEO of a firm wants to undertake a SWOT-Analysis as part of his plan to
redefine his organizations priorities
Value and Costs of Undertaking Business Research
16
VALUE
Decreased Uncertainty
Higher Likelihood of
Correct Decisions
Better Business
performance
Higher Profits
Better Reputation
COSTS
Research Costs
Delay in Making Business
Decisions
Disclosure of Information to
Rivals
Possibility of Error
Business Research in the
International Context- 21
st
Century
Business Research is being increasingly applied in an
international context in the wake of globalization and the
consequent freedom of movement of the resources of labour,
capital and information of businesses and corporations:
Overseas market potential
Joint ventures and relocating production lines overseas
Framework considerations for investment and trade (e.g.
culture, legal environment, security, physical infrastructure,
availability and quality of human resources, logistics, political
stability, trade and investment incentives)
17
Criteria Of Good Research
1 .Purpose should be clearly defined.
2. Research Process (source of data etc) should be
described in sufficient detail-except when secrecy is
required-This will help verify, correct and extend
knowledge, keeping the continuity of what has already
been achieved.
3. Design (Sampling, questionnaire, observation etc)
should be thoroughly planned so as to yield objective
results
18
Criteria Of Good Research
4. High ethical standards -from misusing information , to
forcing respondents to answering questions to animal rights
and human dignity- Dilemma
5. Limitations should be frankly revealed (e-g., flaws in
design) so that the decision maker is made aware.
6. Analysis of data should be adequate and methods of
analysis appropriate. Should check for reliability and
validity, and probability of error
7.Unambiguous presentation
8. Conclusions should be confined to those justified by the
data of the research.
19
Criteria Of Good Research
Good research is systematic- structured with specified
steps taken in specified sequence in accordance with
well-defined rules
Good research is logical: logical reasoning makes
research more meaningful in the context of decision
making
Good research is empirical: dealing with concrete data
that provides the basis for external validity to
research results.
Good research is replicable
20
The Building Blocks of Research
21
Measurements of phenomena
(e.g. sales statistics of a department store)
DATA
Determination of relationship amongst data with a
view to facilitating understanding of the phenomena,
their relationships and decision-making
(e.g. past and predicted future sales trends)
INFORMATION
KNOWLEDGE
Blend of information, experience and in-sights that
provides a framework that can be thoughtfully evaluated
when assessing new information or evaluating
relevant situations
The Scientific Method
The scientific method is basically an overarching
perspective on how scientific investigations should be
undertaken. It can, in effect, be considered as a complete
set of principles and methods that help researchers in all
scientific disciplines obtain valid results for their research
studies, and which includes the provision of clear and
universally accepted guidelines for acquiring, evaluating
and communicating information in the context of a research
study
The goals of scientific research are, broadly speaking, to
understand, explain and predict
22
The Essence of the Scientific Method
5 23
Characteristics of the Scientific Method
Objectivity
Systematic Analysis
Logical Interpretation of Results
Elements of the
Scientific Method
Empirical Approach
Observations
Questions
Hypotheses
Experiments
Analysis
Conclusion
Replication
Basic
Research
Applied
Research
S
c
i
e
n
t
i
f
i
c
M
e
t
h
o
d
Information or
Ideas for alternative
Courses of action
General Laws
Elements of the Scientific Method
Empirical Approach
Observation
Questions
Hypotheses
Experiments
Analysis
Conclusion
Replication
24
Elements of the Scientific Method
1.(Empirical Approach)
Evidence-based approach. The guiding principle behind all
research conducted in accordance with the scientific method
Data derived from direct, systematic and careful observation
and experimentation (as opposed to speculation, intuition,
opinions, hunches, gut feeling)
2.Observation
Evidence-based approach. The guiding principle behind all
research conducted in accordance with the scientific method.
Data derived from direct, systematic and careful observation
and experimentation (as opposed to speculation, intuition,
opinions, hunches, gut feeling)
25
Elements of the Scientific Method
3.Questions
Making an answerable question out of a research idea.
The question must be answered using available and
established scientific research techniques and
procedures. Scientific Analysis should not be attempted
on questions which cannot be answered
4.Hypotheses
Hypotheses attempt to explain phenomena of interest. A
hypothesis is a proposition which is empirically testable.
It usually seeks to explain relationships between
variables, and predict, and must be falsifiable
26
Elements of the Scientific Method
5.(Experiments) -Experiments are basically about measuring
phenomena and collecting accurate and reliable data which
are used for analysis and evaluation
Accuracy Correctness of the Measurement
Reliability Consistency of the Measurement
6.Analysis-Analysis is about the use of qualitative or quantitative tools and
techniques to process data .
Quantitative tools and techniques are considered more desirable (objective)
than qualitative tools and techniques
Statistical analysis is typically used to quantitatively analyze data acquired in
research studies
Elements of the Scientific Method
7.(Conclusions) which are not supported by the
Based on the results of the analysis conducted, and used to
support or disprove a hypothesis
When undertaking research, conclusions should only be
based on the available data and not broadened to include
statements data
8.(Replication)
The purpose of replication is to ensure that if the same
research study is conducted with different participants (i.e.
researchers, research subjects), then the same results are
achieved
Replication establishes the reliability of a research studys
conclusions
When Should Business Research
be Undertaken?
29
Is sufficient time
available?
Is information
inadequate?
High importance
of decision?
Research benefits
greater than costs?
Yes
Yes
Yes
Undertake Business Research
NO
Do not
undertake Business Research
Research
Methodology
UNIT-2
The research process: An overview type of research explorative
study descriptive casual research influence of uncertainty on the
research. Broad problem areas Preliminary data collection nature
of data to be gathered background information of the organization.
Literature survey reasons conduct write up the literature review
problem definition theoretical frame work
30
7 basic steps:
1. Select a topic
2. Review existing research and theory that are relevant
3. Develop a hypothesis or research question/s
4. Determine the appropriate methodology/research
design
5. Collect relevant data
6. Analyze and interpret the results
7. Present the results in an appropriate form
Research is basically scientific.
Purpose: to provide an objective, unbiased evaluation of data.
Stages in the Research Process
32
Define
Problem
Planning a
Research Design
Planning
a Sample
Gathering
the Data
Conclusions
and Report
Flowcharting the Research Process
(1)
2005
33
Problem Discovery
Secondary (historical) data
Pilot Study
Experience Survey
Case Study
Problem Definition
(Statement of research objectives)
Selection of
exploratory
research technique
Selection of
basic research
method
Survey (Interview, Questionnaire)
Experiment (Laboratory, Field)
Secondary Data Study
Observation
Flowcharting the Research Process (2)
34
Survey (Interview, Questionnaire)
Experiment (Laboratory, Field)
Secondary Data Study
Observation
Sample Design
Probability
Sampling
Non-Probability
Sampling
Collection of Data (Fieldwork)
Editing and Coding Data
Data Processing and Analysis
Interpretation of Findings
Report
Objectives of Research
Objectives:
1. To gain familiarity with a certain phenomenon or gain new
insights (Exploratory research)
2. To portray accurately the characteristics of a particular
individual, group or situation. (Descriptive)
3. To see the frequency with which some phenomenon is
associated with something else (Diagnostic)
4. Hypothesis of causal relationship between variables
(Hypothesis-testing)
35
Types of Research-
36
TYPES OF RESEARCH
BASIC APPLIED
Research is undertaken in numerous scientific disciplines,
e.g.:
O Natural / Physical Sciences
O Social Sciences
O Management Sciences
O Humanities
Non-Specificity Specificity
Basic and Applied Research
1.Research that is intended to expand the boundaries of
knowledge itself or to verify the acceptability of a given
theory
Eg.
GLOBAL WARMING
EFFECTIVENESS OF INFO.SYSTEM
2. Research undertaken to
answer
questions about specific
problems or to make decisions about a particular course of
action or policy decision
Eg.
What should be done to increase the efficiency and promote the sales?
Types of Research
1.Exploratory Research:
undertaken with the aim of clarifying ambiguous problems
general problems usually known but not sufficiently understood
the purpose is to get more information, not to uncover specific
courses of action (subsequent research)
Determining a specific course of action to follow is not a purpose of
exploratory research!
Example: Child-Care support programme for employees
38
Types of Research
2.Descriptive Research:
undertaken with the aim of determining the characteristics of a
population or phenomenon
Previous knowledge of problem exists
High degree of precision or accuracy required
It can only describe the situation, not what caused it
Examples:
Who are the main consumers of organic foods?
How many students read the prescribed course literature?
Where do most holiday-makers travelling overseas go?
When do petrol stations tend to raise their prices?
39
Types of Research
3.Causal Research:
undertaken with the aim of identifying cause and effect relationships
amongst variables
are normally preceeded by exploratory and descriptive research
studies
Often difficult to determine because of the influence of other variables
(concommitant Variation and the presence of other hidden variables)
There are two types of causal research:
Experimental
Observational (quasi-experimental)
Example: Higher ice-cream consumption causes more
people to drown (indicative of a causal relationship (?))
40
Some other types of research..
4 Quantitative Research is employed for measuring the
quantity or amount of a particular phenomena by the
use of statistical analysis
5 Qualitative Research is a non-quantitative type of
analysis which is aimed at finding out the quality of a
particular phenomenon.
6 Conceptual Research is generally used by philosophers
and thinkers to develop new concepts or to reinterpret
existing ones.
7 Empirical Research is a data based research which
depends on experience or observation alone. It is aimed
at coming up with conclusions without due regard for
system and theory
8 One-time Research Research confined to a single time
period.
9.Longitudinal Research Research carried on over several
time periods.
10.Diagnostic Research It is also called clinical research
which aims at identifying the causes of a problem,
frequency with which it occurs and the possible solutions
for it.
11. Experimental Research: In experimental studies, units
(people, etc.) are put into control or exposure groups by
the researcher
13 Observational Research: In an observational study, members of the
control group are pre-determined. They can be matched according to demographic
information to a member of the exposure group
RESEARCH PROBLEM
What is a research problem?
+ The term problem means a question or issue to be
examined.
+ Research Problem refers to some difficulty /need which a
researcher experiences in the context of either theoretical or
practical situation and wants to obtain a solution for the same.
The first step in the research process definition of the problem
involves two activities:
Identification / Selection of the Problem
Formulation of the Problem
FORMULATION OF THE RESEARCH PROBLEM initial steps
1.Finding out the Broad problem area
2.Preliminary information gathering
3.Problem definition
1. Broad problem area
Problem currently existing-
A situation requiring improvement
A conceptual issue that needs to be tightened
Find some answers empirically.
2.Preliminary information gathering
-nature of information
A) Background information of organization
B) Managerial philosophy
C)Perceptions, attitudes, and behavioral responses of
organizational members
A) Background information of organization
Origin and history
Size in terms of employees, assets
Purpose and ideology
Location
Recourses
Dependency on other institutions
Financial position
B) Managerial philosophy
Roles and positions
Extent of specializations
Communication channels
Control systems.
Reward system
C)Perceptions, attitudes,
Nature of the work
Work flow
Superiors in the organization
Participation in decision making
Co- workers
CSR
Factors to consider in the choice of a research topic
1. Novel When considering a research topic, the researcher has to focus
on one which has not been investigated before. In the event that the
problem has been studied before, he has to inject originality in it by
coming up with another research design, using a different data-gathering
tool or a different scheme for analyzing the research data.
2. Interesting The researcher needs to consider his interest in the choice of
a research problem. Interest counts a lot in the conduct of a study. If a
researcher is not interested in the topic, it will be difficult on his part to
put his heart and soul in it
3. Relevant The results of the study on a given problem should be of
practical value to the researcher and the significant others in the field.
This means that once the study had been completed, its findings, its
conclusions and recommendations can be used in improving practices or
solving an identified difficulty.
Will the results add knowledge to information already available in the
field?
Factors to consider in the choice of a research problem
4. Feasible This means that a problem that an investigator is going to work
on can be completed without undue amount of time, money or effort.
Feasibility of research also means that the researcher has the necessary
competence or expertise to conduct the study on the chosen problem.
Is the topic too broad? (e.g. the effects of TV violence on children)
Can the problem really be investigated? (e.g. availability of information)
What costs and time are involved in the analysis?
5. Researchable Data can be collected to answer the problem posed by the
researcher.
Can the data be analyzed? (Can the data be measured?)
6. Ethical A problem is said to be ethical when it does not involve physical or
psychological harm or damage to human beings or organizations. In other
words, a study on a particular topic should not put people or
institutions in a bad light
Two types of definitions:
1. Conceptual definition definition of a term as given by
authoritative sources (e.g. Websters dictionary; a
well-known research study; textbook, etc..)
2. Operational definition researchers own definition,
based on how it will be used in the study
This requires the researcher to specify actions or
operations necessary to identify and measure the
term
A concept converted into a measurable or
observable elements- series of steps
1.Identify the Behavioral Dimensions
2. Identify Behavioral Dimensions' elements
Eg.a) Achievement motivation
b) Learning
LEARNING
( D)
UNDERSTANDING
(E)
ANSWER
CORRECTLY
(E)
GIVING
EXPLANATION
( D)
RECALL
(E)
RECALL AFTER
SOME TIME
( D)
APPLICATION
(E)
SOLVING
PROBLEMS
(E)
INTEGRATION
WITH RELATED
MATERS
REVIEW OF LITERATURE
+ Literature Review is the documentation of a comprehensive
review of the published and unpublished work from secondary
sources of data in the areas of specific interest to the researcher.
+ The main aim is to find out problems that are already
investigated and those that need further investigation.
+ It is an extensive survey of all available past studies relevant to
the field of investigation.
+ It gives us knowledge about what others have found out in the
related field of study and how they have done so.
PURPOSE OF REVIEW
=To gain a background knowledge of the research
topic.
=To identify the concepts relating to it, potential
relationships between them and to formulate
researchable hypothesis.
=To identify appropriate methodology, research
design, methods of measuring concepts and
techniques of analysis.
=To identify data sources used by other researchers.
=To learn how others structured their reports.
SOURCES OF LITERATURE
* Books and Journals
* Electronic Databases
Bibliographic Databases
Abstract Databases
Full-Text Databases
* Govt. and Industry Reports
* Internet
* Research Dissertations / Thesis
RECORDING THE LITERATURE
* The most suitable method of recording notes
is the card system.
* The recording system involves use of two
sets of cards:
Source cards (3x 5) used for noting
bibliographic information.
Note cards (5x 8) used for actual note taking.
SOURCE CARDS
* The recording of bibliographic information should be made in proper
bibliographic format.
* The format for citing a book is:
Authors name, (year), Title of the book, Place of publication,
Publishers name.
* For Example; Koontz Harold (1980), Management, New Delhi, McGraw-
Hill International.
* The format for citing a journal article is:
Authors name, (year), Title of the article, Journal name, Volume
(number), pages.
* For Example; Sheth J.N (1973), A Model of Industrial Buying Behaviour,
Journal of Marketing, 37(4), 50-56.
theoretical frame work
Theoretical Framework
Theoretical framework is the foundation on which the
entire research project is based.
A theoretical framework is a conceptual model of
how one makes logical sense of the relationships
among the several factors that have been identified
as important to the problem.
Researcher wants to know what produces inflation-
another one wants to know if organisational structure
influences leadership style
Both want to be able to predict behavior
prediction and understanding are two purposes of Theory
Where do theories come from?
Theory construction is often the result of a
combination of DEDUCTIVE and INDUCTIVE
reasoning
The logical process of deriving a conclusion by
logical generalization of known fact-(from
universal to particular)
e.g. All managers are human beings.
Mr.Goal is a manager, then we can deduce----
Mr.Goal is a human being
Hypothetic deductive method
Inductive reasoning
The logical process of establishing a
general proposition on the basis of
observation of particular facts. (from
particular to universal)
It involves two processes observation and
generalization
All managers that have ever been seen are
human beings; therefore ,all managers
are human beings
theory
A coherent set of general propositions used to
explain the apparent relationships among certain
observed phenomena .
Observations of objects and events ..
..Concept------propositions------- THEORIES
Theories are networks of propositions
Only when we explain how concepts relate to other concepts do we
begin to construct theories
HYPOTHESIS
A hypothesis is an assumption about relations
between variables.
Hypothesis can be defined as a logically conjectured
relationship between two or more variables
expressed in the form of a testable statement.
Relationships are conjectured on the basis of the
network of associations established in the theoretical
framework formulated for the research study.
VARIABLES
;Anything that can vary can be considered as a variable.
;A variable is anything that can take on differing or
varying values.
For example; Age, Production units, Absenteeism,
Sex, Motivation, Income, Height, Weight etc.
Note: The values can differ at various times for the
same object or person (or) at the same time for
different objects or persons.
Variable / Attribute
;A variable is a characteristic that takes on two or more
values whereas, an attribute is a specific value on a
variable (qualitative).
For example;
; The variable SEX/GENDER has 2 attributes - Male
and Female.
; The variable AGREEMENT has 5 attributes
Strongly Agree, Agree, Neutral, Disagree, Strongly
Disagree.
Types of variables:
1. Independent variables the cause supposed to be
responsible for the bringing about change in a
phenomenon or situation.
2. Dependent variables the outcome of change brought
about by change in the independent variable
3. Intervening variable a variable whose existence is
inferred but cannot be manipulated or controlled
4. Moderator variable a variable that may or may not
be controlled but has an effect on the research
situation/phenomenon.
For example:
Does a commitment to ethics among
media practitioners depend on their
educational or professional training?
1.Independent variable: educational
attainment of journalist.
2.Dependent variables: ethical behavior,
knowledge of Code of Ethics
3.Intervening variable: newsroom policies
4.Moderator variables: civil status, age, years
of work experience
Types of Variables
;Explanatory vs Extraneous Variable
The variables selected for analysis are called explanatory
variables and all other variables that are not related to the
purpose of the study but may affect the dependant variable are
extraneous.
;Dependant vs Independent Variable
The variable that changes in relationship to changes in
another variable(s) is called dependant variable.
The variable whose change results in the change in
another variable is called an independent variable.
OR
An independent variable is the one that influences the
dependant variable in either a positive or negative way.
HYPOTHESIS
Research Hypothesis is a predictive statement that relates
an independent variable to a dependant variable.
Hypothesis must contain at least one independent
variable and one dependant variable.
Hypothesis are tentative, intelligent guesses as to the
solution of the problem.
Hypothesis is a specific statement of prediction. It
describes in concrete terms what you expect to happen in
the study.
Hypothesis is an assumption about the population of the
study.
It delimits the area of research and keeps the researcher
on the right track
PROBLEM (VS) HYPOTHESIS
Hypothesis is an assumption, that can be tested and
can be proved to be right or wrong.
A problem is a broad question which cannot be
directly tested. A problem can be scientifically
investigated after converting it into a form of
hypothesis.
CHARACTERISTICS OF HYPOTHESIS
OConceptual Clarity - It should be clear and precise.
OSpecificity - It should be specific and limited in scope.
OConsistency - It should be consistent with the
objectives of research.
OTestability - It should be capable of being tested.
OExpectancy - It should state the expected
relationships between variables.
CHARACTERISTICS OF HYPOTHESIS
OSimplicity - It should be stated as far as possible in
simple terms.
OObjectivity - It should not include value judgments,
relative terms or any moral preaching.
OTheoretical Relevance - It should be consistent with a
substantial body of established or known facts or
existing theory.
OAvailability of Techniques Statistical methods should
be available for testing the proposed hypothesis.
Discussions with colleagues and experts about the
problem, its origin and objectives in seeking a solution.
Examination of data and records for possible trends,
peculiarities.
Review of similar studies.
Exploratory personal investigation / Observation.
Logical deduction from the existing theory.
Continuity of research.
Intuition and personal experience.
SOURCES OF HYPOTHESIS
1Descriptive Hypothesis
These are assumptions that describe the characteristics
(such as size, form or distribution) of a variable. The variable
may be an object, person, organisation, situation or event.
Examples:
Public enterprises are more amenable for centralized planning.
1Relational Hypothesis [Explanatory Hypothesis]
These are assumptions that describe the relationship
between two variables. The relationship suggested may be
positive, negative or causal relationship.
Examples:
Families with higher incomes spend more for recreation
TYPES OF HYPOTHESIS
1Null Hypothesis
When a hypothesis is stated negatively, it is called null
hypothesis. It is a no difference, no relationship hypothesis.
ie., It states that, no difference exists between the parameter
and statistic being compared to or no relationship exists
between the variables being compared.
It is usually represented as H
O
or H
0 .
Example:
H
0
: There is no relationship between a familys income and
expenditure on recreation.
1Alternate Hypothesis
It is the hypothesis that describes the researchers
prediction that, there exist a relationship between two
variables or it is the opposite of null hypothesis. It is
represented as H
A
or H
1.
Example:
H
A
: There is a definite relationship between familys
income and expenditure on recreation.
CHARACTERISTICS OF HYPOTHESIS
OConceptual Clarity - It should be clear and precise.
OSpecificity - It should be specific and limited in scope.
OConsistency - It should be consistent with the
objectives of research.
OTestability - It should be capable of being tested.
OExpectancy - It should state the expected relationships
between variables.
CHARACTERISTICS OF HYPOTHESIS
OSimplicity - It should be stated as far as possible in
simple terms.
OObjectivity - It should not include value judgments,
relative terms or any moral preaching.
OTheoretical Relevance - It should be consistent with a
substantial body of established or known facts or
existing theory.
OAvailability of Techniques Statistical methods
should be available for testing the proposed
hypothesis.
Research proposal-(research design)
A written statement of the research design
that includes a statement explaining the
purpose of the study and detailed
,systematic outline of a particular
research methodology.
Research design can be the reflection of
the structure of research
it is the "glue" that holds all of the
elements in a research project together
The design design should be based
1. What is the study about?
2. Why is the study being made?
3. Where will the study be carried out?
4. What type of data is required?
5. Where can the required data be found?
6. What will be the sample design?
7. What techniques of data collection will be
used?
8. How will the data be analyzed?
9. In what style will the report be prepared?
Research Design
Purpose/Nature of the study
Exploratory study
Descriptive study
Hypotheses testing
Case studies
Types of Data
Primary vs. Secondary Data
Quantitative vs. Qualitative
Longitudinal vs. Non-Longitudinal
Using Control / Comparison Groups
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Research design
Purpose of the study:
Exploratory study
Is undertaken when no information is available on how
similar problems or research issues have been solved in the
past
Descriptive study
Is to able to describe the characteristics of the variables of
interest in a situation.
Hypotheses testing
Is undertaken to explain the variance in the dependent
variable or to predict organizational outcomes.
Case studies -A technique that intensively investigates
one or a few situations similar to the researchers
problem situation
The Research Proposal
The research proposal is:
A written statement of the research design
Includes an explanation of the research studys purpose and
the problem definition
Outlines the research methodology and procedures that will be
utilized throughout the research study
Includes information on cost and deadlines
Research proposals must be as specific and clear as possible
about
what is to be achieved and how it is to be achieved.
Questionnaires
and other supporting documents should be attached for
reference
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Writing Research Objectives
Research Objectives should be clear and
achievable, as they directly assist in answering
the research problem.
The objectives may be specified in the form of
either statements or questions.
Generally, they are written as statements, using
the word to. (For example, to discover , to
determine , to establish , etc. )
Research objectives are simply research questions rewritten in statement
form.
How does age, education level and gender influence
individual attitudes towards legalized gambling?
What would be the corresponding research objective?
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Measurement of variables operational definitions dimensions and elements Scales
nominal ordinal, interval, ratio scales dimensions of operational definition and
scaling. Reliability and validity goodness of measures item analysis type of validity.
Data collection method Primary sources of data Secondary sources interviewing
questionnaire design guidelines , other method of data collection observation
projective methods . Sampling types issue of precessions and confidence in determining
sample size. Importance of sample, sampling design and sample size.
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Measurement and Scaling (1)
In business research, measurement of variables is a
indispensable requirement
Problem
Defining what is to be measured, and how it is to be
accurately and reliably measured
Some things (or concepts) which are inherently abstract in
their nature (e.g. job satisfaction, employee morale, brand
loyalty of consumers) are more difficult to measure than
concepts which can be assigned numerical values (e.g. sales
volume for employees X, Y and Z)
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Measurement and Scaling (2)
In order for a concept to have the quality of being
measurable, it must first be made operational
An operation definition may be defined as a definition that
gives meaning to concept by specifying the activities or
operations which are necessary in order to measure it
Example A satisfied consumer will make at least five
purchases of Product A from Shop T over a three-month
period of time
Note that sometimes depending on the context of the
research study - it may be difficult to make operational
definitions
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Measurement and Scaling (3)
A scale is basically a continuous spectrum or
series of categories and has been defined as any
series of items that are arranged progressively
according to value or magnitude, into which an
item can be placed according to its quantification
Four popular scales in business research are:
Nominal scales
Ordinal scales
Interval scales
Ratio scales
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Measurement and Scaling (4)
A nominal scale is the simplest of the four scale
types and in which the numbers or letters
assigned to objects serve as labels for
identification or classification
Example:
Males = 1, Females = 2
Sales Zone A = Islamabad, Sales Zone B = Rawalpindi
Drink A = Pepsi Cola, Drink B = 7-Up, Drink C = Miranda
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Measurement and Scaling (5)
An ordinal scale is one that arranges objects
or alternatives according to their magnitude
Examples:
Career Opportunities = Moderate, Good, Excellent
Investment Climate = Bad, inadequate, fair, good, very
good
Merit = A grade, B grade, C grade, D grade
A problem with ordinal scales is that the difference between
categories on the scale is hard to quantify, I,e., excellent is
better than good but how much is excellent better?
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Measurement and Scaling (6)
An interval scale is a scale that not only arranges
objects or alternatives according to their respective
magnitudes, but also distinguishes this ordered arrangement
in units of equal intervals (i.e. interval scales indicate order
(as in ordinal scales) and also the distance in the order)
Examples:
Opportunities offered by the job are very important to me because
a) Interacting with others 1.SDA 2.DA 3.NA/NDA 4.A 5.SA
b) Serving others - 1.SDA 2.DA 3.NA/NDA 4.A 5.SA
Interval scales allow comparisons of the differences of magnitude (e.g. of
attitudes) but do not allow determinations of the actual strength of the
magnitude
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Measurement and Scaling (7)
A ratio scale
is a scale that possesses absolute
rather than relative qualities and has an absolute
zero.
Examples:
Money
Weight
Distance