Professional Documents
Culture Documents
Group #7
Aabhash Poddar Abhishek Ruia Darshita Trivedi Dhwani Sanghvi Harish Nayak Neha Agarwal Nikunj Saraf
Operational Activities Buyers Value Chain Value Chain Activities Uniqueness Drivers Recommends
Industry Structure
Competitive Advantage SWOT Analysis
Presentation Flow
An American Multinational Company Established in Apr 1,1976 in, California & Incorporated Jan 3, 1977 Worldwide annual sales of $65.23 billion in its fiscal year ending September 25th, 2010 Designs and markets consumer electronics, computer software, personal computers and smart phones Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010 - Fortune Magazine
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About iPhone
iPhone
iPod
Phone
Internet
2007
2008
2009 2010
Sold
1,398,000 units
between June 29 2007 and September 29 2007.
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Industry Structure
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Low to Medium
Establish mobile manufacture: Nokia, LG, Samsung Software giants: Google, Microsoft
More companies entering into smartphones market Strong brands & finance
Competitive Advantage
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Smart iPhone
Hard To Use
E62 Moto Q
Treo
Easy To Use
SWOT ANALYSIS
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Strengths
Port existing apps High quality Style/Brand Easy to carry Rich UI First mover Sensors
Weakness
Limited distribution channels Less appeal to corporate
High price
Missing features
Opportunities
Threats
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Support Activities
Workers
INBOUND LOGISTICS
OPERATIONS
OUTBOUND LOGISTICS
SERVICE
Primary Activities
Operational Activities
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Support Activities
Exclusive showrooms
Apps
INBOUND LOGISTICS
OPERATIONS
Primary Activities
OUTBOUND LOGISTICS
SERVICE
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CRITERIA
I/B
OPERATION
O/B
MARKETING
SERVICE
PROCUREMENT
TECHNOLOGY
HRM
INFRA
3.Quality
4. Design 5. Price B. SIGNALING 1.Product positioning 2. Sales force 3.Advertising
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Uniqueness Drivers
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Interrelationship
AT&T and Verizon
Linkages
Apps Providers
Timings
First to come up with superior GUI
Integration
Develops its own OS Intermediary becomes redundant as customer buys directly from the firms exclusive stores
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Recommendations
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Thank You!!!
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