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(Vision,Challenges,Innovation & Creativity)

THINK DIFFERENT !!
VISION:Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Presented by :deepesh rahore sarfarz alam arun kumar kunal

copyrightdeepesh rathore2010

JOURNEY
19761980: The early years.

19811985: Lisa and Macintosh.

19861993: Rise and fall 19941997: Attempts at reinvention 19982005 and beyond: Return to profitability

CHALLENGES

Tackling the challenges


$$ NETWOKS

S U C C E S

NEW BUSINESS

PARTENERS
INNOVATIOS PROCESSES

IDEAS CULTURES CREATIVITY PEOPLE

Leadership Behaviours and Attitudes of Steve Jobs


Charisma. Personalized leadership: He is a visionary type

who communicates his visions well in this story telling fashion. Leadership Behaviours: Rude, authoritative and obnoxious. Because of his quest for perfection, Jobs has domineering presence which makes some of the employees fear him. Leadership style: Autocratic.

Personality traits of effective leaders


Self-confidence: Intimidatingly high. Humility: Incredibly low. Assertiveness: He motivates his employees

speaks for a high degree of assertiveness.

Conclusion: He is far from a classical text-book

example. Nevertheless his charisma, selfconfidence and passion for work overshadow all his negative characteristics thus making him one of most successful CEOs of the decade.

Existing products

I tv

I pad

Iphone
I pod

Imac

I mac

I pod

Iphone 3g & Iphone 4

I tv

I pad

I tunes

Organizational Culture at Apple Inc


Work Hard, Play Hard Run Your Own Show Nurturing Diversity Compensation and Benefits Culture of Secrecy A Unique Culture...

CULTURE OF SECRECY: mainly into innovation,

the companys policy was to keep things confidential. Company always maintained tight over information. A UNIQUE CULTURE: praised by experts, APPLE nurtures a culture that valued creative people in good times and bad.

WORK HARD PLAY HARD: Innovation focused,

goal is to make technology seamless for the customer. RUN YOUR OWN SHOW: skipped the traditional notions, fostered individuality and excellence to attract talent. NURTURING DIVERSITY: equal opportunity employer and promotes diversity, cited by employees. COMPENSATION AND BENEFITS: varied benefit packages like insurance coverage flexible spending accounts, an employee stock purchase program and a 410(k) savings and investment

SWOT ANALYSIS

STRENGTH
Design and innovation capabilities. Distinctive graphical user interface. Ease of use. Own operating system. Reliability.

WEAKNESS
Expensive,compared to other competitors. Lack of customization. No dividends. Low market share in personal computer and software space

SWOT ANALYSIS

OPPORTUNITIES
International expansion. Home entertainment,digital tv. Multimedia devices.

THREATS
Adroid 2.2 Rapidily changing technology. Microsoft and google s aggressive entry in consumer electronics products . Cheaper Sony ericssons music phone

INNOVATION
What else does Apple do differently?

5. Apple has a maniacal focus on perfection.

1. Apple does not do market research. 2. Apple has a very small team who designs their major products. 3. Apple owns their entire system.

4. Apple focuses on a select group of products.

Expanding your business innovation capacity

I pod dock

I spine

I ring

I phone

CREATIVITY
Creativity: Creativity is the recombination of know

facts into something new. EX- Poets.


Reward and Recognition Systems.

Organizational Culture: Organizations must build

new processes such as identifying and isolating key creative teams from the rest of the organizations, and stimulating them towards driving innovation.

Unblocking creativity
Seven processes that you can create at your

organization to unblock Creativity and drive Innovation.


Open communication within and between departments,

and across all management layers. Hiring of people with diverse backgrounds and experience, and avoiding "cloning." Encouraging employees to find new ways to do their daily work, and empowering them to make decisions. Stimulating research activities and providing employees some free time to experiment. Creating processes to evaluate any idea on merit, regardless of where it is coming from. Identifying and separating the creative from operational functions in the organization. Using group creativity techniques frequently to promote team building and generate new ideas.

I blade
I something series

I bangle

I phone

I pod

I watch

I view

I pod nano

Advertisement Campaign
Dfferent.

Creative.
Inspiring.

imac

I music

Think different
The think different campaign launched in 1997 was a central factor in

apples recovery from financial difficulty winning admiration for creativity and focused attention for new products.

THANK YOU