Professional Documents
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THINK DIFFERENT !!
VISION:Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.
Presented by :deepesh rahore sarfarz alam arun kumar kunal
copyrightdeepesh rathore2010
JOURNEY
19761980: The early years.
19861993: Rise and fall 19941997: Attempts at reinvention 19982005 and beyond: Return to profitability
CHALLENGES
S U C C E S
NEW BUSINESS
PARTENERS
INNOVATIOS PROCESSES
who communicates his visions well in this story telling fashion. Leadership Behaviours: Rude, authoritative and obnoxious. Because of his quest for perfection, Jobs has domineering presence which makes some of the employees fear him. Leadership style: Autocratic.
example. Nevertheless his charisma, selfconfidence and passion for work overshadow all his negative characteristics thus making him one of most successful CEOs of the decade.
Existing products
I tv
I pad
Iphone
I pod
Imac
I mac
I pod
I tv
I pad
I tunes
the companys policy was to keep things confidential. Company always maintained tight over information. A UNIQUE CULTURE: praised by experts, APPLE nurtures a culture that valued creative people in good times and bad.
goal is to make technology seamless for the customer. RUN YOUR OWN SHOW: skipped the traditional notions, fostered individuality and excellence to attract talent. NURTURING DIVERSITY: equal opportunity employer and promotes diversity, cited by employees. COMPENSATION AND BENEFITS: varied benefit packages like insurance coverage flexible spending accounts, an employee stock purchase program and a 410(k) savings and investment
SWOT ANALYSIS
STRENGTH
Design and innovation capabilities. Distinctive graphical user interface. Ease of use. Own operating system. Reliability.
WEAKNESS
Expensive,compared to other competitors. Lack of customization. No dividends. Low market share in personal computer and software space
SWOT ANALYSIS
OPPORTUNITIES
International expansion. Home entertainment,digital tv. Multimedia devices.
THREATS
Adroid 2.2 Rapidily changing technology. Microsoft and google s aggressive entry in consumer electronics products . Cheaper Sony ericssons music phone
INNOVATION
What else does Apple do differently?
1. Apple does not do market research. 2. Apple has a very small team who designs their major products. 3. Apple owns their entire system.
I pod dock
I spine
I ring
I phone
CREATIVITY
Creativity: Creativity is the recombination of know
new processes such as identifying and isolating key creative teams from the rest of the organizations, and stimulating them towards driving innovation.
Unblocking creativity
Seven processes that you can create at your
and across all management layers. Hiring of people with diverse backgrounds and experience, and avoiding "cloning." Encouraging employees to find new ways to do their daily work, and empowering them to make decisions. Stimulating research activities and providing employees some free time to experiment. Creating processes to evaluate any idea on merit, regardless of where it is coming from. Identifying and separating the creative from operational functions in the organization. Using group creativity techniques frequently to promote team building and generate new ideas.
I blade
I something series
I bangle
I phone
I pod
I watch
I view
I pod nano
Advertisement Campaign
Dfferent.
Creative.
Inspiring.
imac
I music
Think different
The think different campaign launched in 1997 was a central factor in
apples recovery from financial difficulty winning admiration for creativity and focused attention for new products.
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