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An advantage(s) that a
company has over its competitors (which gives a company an edge over its rivals ), allowing it to generate greater value - greater sales or margins and/or retain more customers than its competition. The more sustainable the competitive advantage, the more difficult it is for competitors to neutralize the advantage.
Competitive advantage
Differentiation advantage
costs, while charging industryaverage prices. Increasing market share through charging lower prices, while still making a reasonable profit on each sale because you've reduced costs.
facilities)
Mc Donald's , BMW
markets Because they serve customers in their market uniquely well, they tend to build strong brand loyalty amongst their customers
Canadian firm Research in Motions brand BlackBerry ranked among top 4 mobile phone brands in India The Blackberry garnered revenue of Rs. 1,950 in FY2010-11 Growth of 61.2 % from Rs. 1,210 in FY2009-10 Market share of 5.9 %
Competitive Advantages
First mover advantage Slim design with QWERTY keypad Wireless calendar helps improve efficiency BlackBerry replaces laptops for 90% of traveling users Access to corporate data improves productivity Global address book look-up keeps people in touch
Competitive Advantages
Field Service Automation
Inventory, asset and service level status Change management data Alerts and reports
Apple, Inc. is an electronics and software company based in California, USA. Originally known as Apple Computer, the company is familiar to most people as innovators of the personal computer as it is known today.
87%
Apple Market Share
Today the biggest advantage that Apple has is their name The technology they use is their own unlike the others eg : Samsung Tab uses the android technology. Unlike Apple Ipad. They create their own Hardware and Software which results in better response of the Ipad.
the world
Maggi
Top Ramen
Foodles Knorr
85
Competitive Advantage
Strong brand recall (Top of mind recall) Highest Advertising share and thereby establishing strong emotional relationship with consumer A strong distribution network of parent company Nestle Market leader with 85% market share Maggi is Nestl's one of the most oldest and trustworthy brand since 28 years
HONDA
Honda Motor Company Ltd. is a Japanese public
multinational company
Also manufactures garden equipment, marine engines,
founded by Larry Page and Sergey Brin, while the two were attending Stanford University as PhD candidates It was first incorporated as a privately held company on September 4, 1998 Started with - US$100,000 --- Revenue US$ 29.321 billion (2010) Profit US$8.505 billion (2010) Total assets $57.851 billion (2010) Total equity US$46.241 billion (2010) Employees 28,768 (As of 30th June 2011)
Google is a misspelling of the word "Googol" which signifies that the search engine wants to provide large quantities of information for people.
In June 2011, Google introduced "Google Voice Search" and "Search by Image" features for allowing the users to search words by speaking and by giving images
List of Products
As of August 2010
Desktop
Share 85.72%
Yahoo Baidu
Bing Ask.com Other
6.42% 3.67%
2.14% 0.56% 0.49%
February 2011
Google 89.8%
Bing 4.37% Yahoo 3.93%
November 2010
Google 89.4%
Has established a brand name, in the which its users trust The speed - Google has a simple interface and it gives
Provides an interface to Google's 88 languages to make it comfortable to search for its users in different countries and its localized searching.
Google has hired PhDs to enhance the search algorithms and make searching faster, efficient and relevant
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