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MIS In your pocket

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OuTline

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Case Overview
An important apps for handheld devices. benefits for different kinds of business benefits supported by MIS

Many

iPhones

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What is MIS?
MIS:

Management Information System information needed to manage organizations efficiently and effectively. three primary resources: technology, information, and people
Aids the organization in effective and

Provides

Involve

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How can we understand MIS in your pocket ?

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MISs benefits for business in mobile handheld devices

Smartphone help businessmen do various business tasks everywhere they are

make better, faster decisions manage and track clients and competitors

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iPhone and its benefits for business

iPhone introduction iPhone in business Main benefits for business Click to edit Master subtitle style

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iPhone introduction
a

line of Internet andmultimediaenabledsmartphonesmarketed byApple. iPhone models has many functions such as: video camera, camera phone,portable media player

fourgenerationsof It

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iPhone in business
- Features for business - Safe and secure - Tracking the business - In-house applications for business

Features for business

Microsoft The Rich

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Exchange

full-featured Safari browser. HTML email

Other

easy-to-use, innovative applications

Safe and secure

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- new iOS 4 Data- Protection APIs - other secure methods

Tracking the business

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- speeding up smart decisions with applications - Ex: Oracle Business Indicators

In-house applications for business

Business Lookup Field

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Intelligence

& Reference Process

Sales & Service

Business

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Main benefits for business

Making

work more flexible competitive advantage

Improving

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B t

u t y l phn model, anh thm vo, anh cng ko bit c cn thit ko u. :-s ch thy ci hng dn ca c y, n nh th m. Nhng Lin ko c kin g v cng ko mun cho vo, ko hiu v sao. V cho vo th cng ko bit di qu ko hay th no. A chu thi. :-s

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iPhones business model

Key

Ingredients of a Business Model models: competitive forces model:

Revenue Porters SWOT

analysis

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Key Ingredients of a Business Model

Value Proposition
iPhone

combines a web browser, email, iPod and personal computer into a single, fashionable, easy-to-use device

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iPhone differentiation
Score (10 = highest) 10 8 6 4 2
e y

iPhone Blackberry Pearl Motorola RAZR

0
si ng Fa sh io na bl e of us e la ye r ffo rd ab l m ai l br ow E P ed ia as y C ar rie ra A W eb E M

Factors of Competition

The strategy canvas illustrates how the iPhone is differentiated from the BlackBerry Pearl and Motorolas RAZR.

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Market strategy
straight-forward The

and simple yet clever.

plain and simple Apple icon lets customers clearly see that they are dealing with a trusted brand, whilst not being too overbearing and full of fluff like some company logos

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Revenue models:

Revenues

from selling the devices, not from revenue sharing from cell phone plans. into already large and already well-established cell phone market simultaneously peoples conception of how cell phones work and how to use one.

Break

Reinvent

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Porters competitive forces model:

SWOT analysis

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Strengths and Weaknesses

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Opportunities and Threats

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Some examples about iPhones applications

Standards Chartered: Multinational banking goes mobile. Adventures: A global travel company stays unified, with iPhone. Wide Technology: Maintaining IT infrastructures with iPhone.

Gap

World