Professional Documents
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INTRO
INTRODUCTION
India's largest Fast Moving Consumer Goods company with 100 factories across India.
In 1931, first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). HUL formed in November 1956; The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. one of the country's largest exporters and recognised as a Golden Super Star Trading House
Personal wash
Laundry
Skin care
Sunsilk Clinic
Pepsodent closeup
Deodorants
Axe rexona
Color cosmetics
lakme
ayurvedic
ayush
74.3%
Integrate Economic, Environment & Social objectives with Business agenda. Project Shakti, partnership with Self help groups of Rural women & covers 5000 villages in 52 districts in different states.
Started in 2001, Shakti is HUL's rural initiative, which targets small villages with population of less than 2000 people or less.
It can be branded as a regional leader for umbrellas. Competitors are not near to the growth of POPY. Annually they design new varities of design They experiment regularily in their design Main potential market is school students
By adding new features to their design It became more than just an umbrella. Every year they introduce new models to attract kids.
POPY NANO
6 Fold, first of its kind 16 CM, Smallest ever Expands 105 cm,largest expansion
Founders
Employees
Ronald Wayne
Products
Software
Quicktime
Products
Software
Quicktime
Online Hardware Notebooks iPods
Products
Software Quicktime
iTunes Store
Online
Hardware Notebooks iPods
App Store
Products
Software Quicktime Online
Hardware
Notebooks iPods
Products
Software Quicktime Online
Hardware
Notebooks
iPods
Products
Software Quicktime Online
iPod
iPod Touch
Hardware
Notebooks
iPhone iPad
iPods
Executive Summary Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control
Launching a cheaper version in 2008 with less advanced features along with a more advanced version for professional use
Adding the following features to the iphone (large disk storage capacity, lower weight, thinner device, long battery life, 4G wireless, GPS and improved camera)
Executive Summary Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control
Executive Summary Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control
Executive Summary Situational Analysis SWOT Analysis Marketing Objectives Marketing Strategy Marketing Research Implementation Budget Control
PRODUCTS Voltage Stabilizer Wiring Cables Pumps & Motors Geysers Solar Water Heater. Fans UPS Power and control cables Digital UPS
Strategies of V-Guard
They entered the market as INNOVATORS. First to introduce stabilizers. Successful in creating loyalty among the customers. Their brand image as the caption saysTHE NAME YOU CAN TRUST
Product diversification