A Project Report on ~STORE

OPERATIONS AT BIG BAZAAR

Kachiguda
ls se ff aur fnnf kahln nahl !
9resenLed 8y MvS9rakash
8oll no 1223109121
Cl1AM lnsLlLuLe of ManagemenL
A Project Report on ~STORE
OPERATIONS AT BIG BAZAAR
Kachiguda
ls se ff aur fnnf kahln nahl !
9resenLed 8y MvS9rakash
8oll no 1223109121
Cl1AM lnsLlLuLe of ManagemenL
A Project Report on ~STORE
OPERATIONS AT BIG BAZAAR
Kachiguda
ls se ff aur fnnf kahln nahl !
9resenLed 8y MvS9rakash
8oll no 1223109121
Cl1AM lnsLlLuLe of ManagemenL
WeIcome to
ls se ff aur fnnf kahln nahl !
1ype PypermarkeL
lounded 2001
PeadquarLers !ogeshwarl Mumbal
lndusLry 8eLall
9roducLs ueparLmenL Crocery sLore
9romoLer klshore 8lyanl
9arenL 9anLaloon 8eLall lndla LLd
9unch llne ls se sasLa aur accha kahln nahl !"
Current|y 148 out|ets
1o uellver LveryLhlng Lverywhere Lvery Llme Lo Lvery lndlan CusLomer ln Lhe
mosL proflLable manner"
Cne of Lhe core values aL luLure Croup ls 'lndla ness' and lLs corporaLe credo ls
#ewr|te ru|es eta|n va|ues"
'8on
Je share Lhe vlslon and bellef LhaL our cusLomers and sLakeholders shall be
served only by creaLlng and execuLlng fuLure scenarlos ln Lhe consumpLlon
space leadlng Lo economlc developmenL
Je wlll be Lhe LrendseLLers ln evolvlng dellvery formaLs creaLlng reLall realLy
maklng consumpLlon affordable for all cusLomer segmenLs
M88on
Ind|anness confldence ln ourselves
Leadersh|p Lo be a leader boLh ln LhoughL and buslness
espect num|||ty Lo respecL every lndlvldual and be humble ln our conducL
Introspect|on leadlng Lo purposeful Lhlnklng
Cpenness Lo be open and recepLlve Lo new ldeas knowledge and lnformaLlon
Va|u|ng and Nurtur|ng e|at|onsh|ps Lo bulld long Lerm relaLlonshlps
S|mp||c|ty os|t|v|ty SlmpllclLy and 9oslLlvlLy ln our LhoughL buslness and work
Adaptab|||ty Lo be flexlble and adapLable Lo meeL new challenges
I|ow Lo respecL and undersLand Lhe unlversal laws of naLure
Core Va|ues
Man 8eh|nd 8|g 8azaar
klshore 8lyanl ls Lhe Managlng ulrecLor of
9anLaloon 8eLall (lndla) LlmlLed and Croup
Chlef LxecuLlve Cfflcer of luLure Croup
Pe was born ln AugusL 1961
klshore founded 9anLaloons ln 1997
onslders 'lndlanness' as Lhe core value drlvlng Lhe
group
Mr k|shore has won fo||ow|ng awards and
honors
2006 LrnsL ?oung LnLrepreneur of Lhe ?ear award
2006 LakshmlpaL Slnghanla llM Lucknow ?oung
8uslness Leader
k|shore 8|yan|
Board Of Drector8
Manag|ng D|rector
Mr klshore 8lyanl
Who|et|me D|rector
Mr 8akesh 8lyanl
D|rector
Mr Shallesh ParlbakLl
Ind|a Large Consumpt|on Cosmos Ind|a Large Consumpt|on Cosmos
Ind|a at present |s a US5 3S0 b||||on
consumpt|on market
Ind|a at present |s a US5 3S0 b||||on
consumpt|on market
Ind|a |s set to become a US5 4S0 b||||on
market by 201S
Ind|a |s set to become a US5 4S0 b||||on
market by 201S
Current share of organ|zed reta|| |s
est|mated to be 4S |e US51820
b||||on market
Current share of organ|zed reta|| |s
est|mated to be 4S |e US51820
b||||on market
It |s expected to expand to 1418 by
201S |e US5 7S b||||on
Ind|a |s at the br|nk of a Creat|ve
Lconomy dr|ven by speed and
|mag|nat|on
Ind|a Cpportun|ty cont|nues to be a very attract|ve propos|t|on for organ|sed reta||
W|th over 28 states 18 ma[or |anguages 8 ma[or re||g|ons 4000 d|fferent castes and
commun|t|es ce|ebrat|ng 72 fest|va|s Ind|a |s the most d|verse country
W|th over 28 states 18 ma[or |anguages 8 ma[or re||g|ons 4000 d|fferent castes and
commun|t|es ce|ebrat|ng 72 fest|va|s Ind|a |s the most d|verse country
CANI2A1ICN S1UC1UL
SLore Manager
Asst store
Manager
Dept mgr
Asst Dept
Mgr
1eam
Leader
CSD
n Mgr
V|sua|
Merchand|s|ng
Asst DM
Adm|n|strat|on
Ma|ntenance
nouse keep|ng
Info
Secur|ty
Mkt
Mgr
Sales
Mgr
Cashlers
RESARCH
METHODOLOGY
A two stage Research was conducted:
1. Secondary Research:
Data was collected from websites and catalogues to understand the methods and procedures
followed in retail company.
2. Primary Research:
A Primary Research was conducted: By developing a systematic questionnaire to understand
the following:-
Features and services offered by the store.
Consumer profile
Satisfaction level
Reasons for their purchase.
Desirable features of the product and service.
Sampling Plan: Elements: The target population of the study included the general
population of every age who enters to the Big Bazaar
Sample size: 55 People.
RESEARCH DESIGN
CASHERING EFFICIENCY IN RETAIL - BIG BAZAAR
STUDY ON SHRINKAGE AND MEASURES OF CONTROL
HOW TO INCREASE A'ERAGE BILL 'ALUE BY USING IMPULSE ITEM
TOPIC PROFILE IN THE ORGANIZATION
CASHEIR KNOWLEDGE
ADDITIONAL RESPONSIBILITIES OF CASHIERS
TYPES OF TILL ROLLS USED BY COMPANY
CASHERING EFFICIENCY IN RETAIL - BIG
BAZAAR
WORK PROCESS ON STOCK RECEI'ING POINT
Inwardng of Bg Bazaar Merchand8e
Rece5t of good8 by the 8tore warehou8e for tran8fer8 effected by
PRIL warehou8e/deI;ery center8
In ca8e of a dfference (e 8hortage/ Damage/ Exce88 n 8h5ment8
n 8h5ment
Re-8eaIng the ;ehcIe for t8 onward journey
Inwardng of con8gnment
Sam5Ie erroneou8 con8gnment8 for te8tng the 8y8tem
Scannng of tem8 n REM 8y8tem
STUDY ON SHRINKAGE AND MEASURES OF
CONTROL
Shortage/damage rece;ed durng unIoadng of the merchand8e
Shortage encountered wthn 8eaIed boxe8/ HUNo8
Exce88 Merchand8e rece;ed
Inwardng of the con8gnment
Outwardng of Bg Bazaar Merchand8e
Outwardng of good8 drectIy to ;endor
CASHEIR EFFECIENCY
LIIICILNC CI CASnIL
SCANNIN
CIN1 CI SALL
CUS1CML SLVICL
CDUC1 CCLSS
kNCWLLDL
SHRINKAGE
Shrlnkage ls Lhe reducLlon of
lnvenLory from Lhe acLual
lnvenLory lL ls caused by
shopllfLlng by employees or
cusLomers by wrong
lnwardlng by merchandlse
belng mlsplaced or damaged
or by poor bookkeeplng by
vendor errors or mlsLakes and
lnaccuraLe records
CAuSFS 0F SHRltKA6F
Lmp|oyee 1heft
Shop||ft|ng
Adm|n|strat|ve Lrror
Vendor Iraud
Cash|er error
Inward|ng error
Lack of ma|ntenance
Lxcess |nventory
H0w T0 uSF CuST0HFR SFRvlCF T0 PRFvFtT
SH0PllFTlt6
Staff|ng
reet|ngs
8e Attent|ve
ece|pts
Stay Iocused
8ag Check
Code 3
ne|p|ng nand
1ag Swap
L1AIL LCSS LVLN1ICN
Loss prevent|on starts w|th secur|ty
ecogn|z|ng eturn Iraud
Shop||ft|ng o||c|es and rocedures
Why Lmp|oyee ||fer |n store
M|sp|aced 1rust
naphazard hys|ca| Secur|ty
Aud|t Contro| Methods
educ|ng emp|oyee theft
Pow Lo lncrease average blll value
by uslng lmpulse lLems
DISLA CI IMULSL MLCnANDISL
Store st|mu|| |n Impu|se 8uy|ng
Countertop D|sp|ays Are Idea| for eta||
Impu|se urchases
Create I|oor D|sp|ays Near our Countertop
for eta|| Impu|se urchases
nang Wa|| D|sp|ays Near our Countertop for
eta|| Impu|se urchases
Cffer 9olnL of Sale lLems 1haL Save CusLomers
a 1rlp
Pow Lo lncrease average blll value
by uslng lmpulse lLems
DISLA CI IMULSL MLCnANDISL
Store st|mu|| |n Impu|se 8uy|ng
Countertop D|sp|ays Are Idea| for eta||
Impu|se urchases
Create I|oor D|sp|ays Near our Countertop
for eta|| Impu|se urchases
nang Wa|| D|sp|ays Near our Countertop for
eta|| Impu|se urchases
Cffer 9olnL of Sale lLems 1haL Save CusLomers
a 1rlp
ANALYSIS
CuST0HFR vlSlT T0 l6
AZAAR
Interpretat|on 9le
show LhaL respondenLs
are regular cusLomers
Lo Lhe 8lC 8AZAA8
Lhey llke shopplng aL
8lC 8AZAA8 and Lhe
servlces provlded by
Lhls we can say mosL
people are aware of 8lC
8AZAA8
medla lnfluence Lo shop aL 8lC
8AZAA8
Interpretat|on 9le
shows LhaL how people
geL lnfluenced by
dlfferenL medla source
Lo shop aL 8lC 8azaar
All Lhe above sources
are helpful and playlng
a vlLal role Lo lncrease
Lhe sales of Lhe 88
asslsLance servlce aL 8lC 8AZAA8
Interpretat|on 9le shows
cusLomer percepLlon abouL
Lhe asslsLance Lhey geL
from 8lC 8AZAA8 Ma[orlLy
of Lhe respondenLs 47
are happy wlLh Lhe
asslsLance Lhey geL LhaL ls
also a reason Lo shop aL
8lC 8AZAA8 ouL of Lhem
some 20 wanL
lmprovemenL ln Lhe way
Lhey geL Lhe servlce
raLe Lhe efflclency of Lhe cashlers
Interpretat|on Above ple
shows how cusLomer raLe Lhe
cashler efflclency ln 8lg
8AZAA8 Many of Lhem le 47
are happy wlLh Lhe efforL
cashler puL Lo do Lhe bllllng and
Lhe way Lhey behave wlLh
Lhem Some of Lhem le 33
agreed LhaL Lhe cashlers are
beLLer ln comparlson Lo oLher
shopplng malls cashlers as well
saLlsfled wlLh Lhe bllllng sysLem of
8lC 8AZAA8
Interpretat|on Above ple shows
LhaL mosL of Lhe cusLomers are
happy wlLh Lhe bllllng sysLem
Lhey geL Lhe clear lnformaLlon of
Lhe merchandlse Lhey buy offers
and dlscounLs geL updaLed
properly
producLs placed near Lhe cash counLer aLLracL
CusLomer for lmpulse buylng
Interpretat|on Above ple shows
LhaL many cusLomers do Lhe
lmpulse purchase 87
respondenL agreed LhaL Lhe
producLs placed near Lhe cash
counLer aLLracLs Lhem Lo buy such
producLs 13 respondenL do noL
geL effecLed by Lhe lLems placed
near Lhe cash counLers
"
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MAkL1 SnAL
8|g 8azaar At 8C Matr|x
S
A
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L
S
Llfe cycle of 8lg 8azaar
Iront end
operat|ons
8|g 8azaar
Lxpress
(40000 sqft)
Standard
8|g 8azaar
(40000 7S000 sq ft)
8ack end
operat|ons
In IV w|th
A fore|gn partners
8|g 8azaar
Supercenteres
(7S000 sq ft)
Iuture Strategy of
SWC1 Ana|ys|s Cf
8|g 8azaar
Strengths
8eLLer undersLandlng of cusLomers helplng Lhe company Lo serve Lhem beLLer
vasL range of producLs under one roof helplng ln aLLracLlng cusLomer and Lhelr
famlly Lo shop LogeLher and en[oy Lhe experlence
8eneflL of early enLry lnLo Lhe reLall lndusLry
ulverslfled buslness operaLlng all over lndla ln varlous reLall formaLs
AblllLy Lo geL producLs from cusLomers aL dlscounLed prlce due Lo Lhe scale of
buslness
Weaknesses
Plgh cosL of operaLlon due Lo large flxed cosLs
very Lhln margln
Plgh aLLrlLlon raLe of employee
LoL of poLenLlal ln Lhe rural markeL
Can enLer lnLo producLlon of varlous producLs due Lo lLs ln depLh undersLandlng
of cusLomers' LasLes and preferences
Can expand Lhe buslness ln smaller clLles as Lhere ls a loL of opporLunlLy
Cpportun|t|es
Plgh buslness rlsk lnvolved
LoL of compeLlLors comlng up Lo Lap Lhe markeL poLenLlal
Margln of buslness reduclng all Lhe Llme
1hreats
Fndng8 Sugge8ton8 ConcIu8on8
CASHIER THE ULTIMATE POINT OF SALE
Treat e;eryone the 8ame: don't g;e abu8;e cu8tomer8 extra
attenton and they'II mo;e aIong fa8ter!
Be nce to your reguIar8: they'II heI5 your career and be more
under8tandng when there are deIay8!
Become an ex5ert: 8a;e your8eIf tme Iookng through drectore8 or
I8t8!
Memorze the 5roduct8: Ie88 8tre88 and tme wa8ted for both you
and the cu8tomer
Cpportun|t|es
Plgh buslness rlsk lnvolved
LoL of compeLlLors comlng up Lo Lap Lhe markeL poLenLlal
Margln of buslness reduclng all Lhe Llme
1hreats