Professional Documents
Culture Documents
Brand Architecture
Aaj Tak
Breaking News Format Positioning Sabse Tez (Quickest Time to Market)
Line extension
Tez
Headlines Today
Evolving into a channel targeting the metro urbanite
In a dynamic market, the Number 2 player keeps changing Aaj Tak has always been Number 1!
30.0 25.0 20.0 15.0 10.0 5.0 0.0 Aaj Tak Star News India TV Zee News IBN 7 NDTV India
Top Programs
60
51 50 40
31 30 20
11 10 3 0 Aaj Tak Star News Zee News India TV IBN 7 NDTV India
2 2
- Aaj Tak is the most trusted media brand across all print and electronic media news sources - Poll conducted by BBC Reuters
Tie Ups
Movies
Chak De India Shootout at Lokhandwala Guru Salaam-e-Ishq Baabul Eklavya
Television
Indian Idol Biggest Loser Jhoom India MTV On The Job MTV Youth Icon
Tez
Differentiated product (format) Flanking Strategy Compliments Aaj Taks viewership Reach of over 15 mn viewers per week
TV Today Initiatives
International Foray
Aaj Tak and Headlines Today launched in the US. Aaj Tak launched in UK and Continental Europe. To tap other countries with a large Indian Diaspora. Launched a separate international feed to give better value to advertisers. Twin revenue streams of advertisements and subscription.
TV Today Initiatives
Interactivity
First news channel to have a voice portal besides SMS . Approx 3 mn responses on SMS every quarter. Good indication of the response potential of the medium.
Content Tie-ups
Moving beyond traditional marketing. Tie-ups with other content providers. Makes for interesting content on the channels. Branding is achieved on bigger platforms.
Net-Net
The Indian Television industry is moving in only one direction up! The news genre gives the best RoI due to the most relevant audience for advertisers
TV Today network has shown tremendous growth and will continue to fuel growth by new initiatives
Future growth factors are likely to be based on emerging platforms and brand/content strength
Thank You!!!
Indias No. 1 News Network