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The Samsung Group is a multinational conglomerate corporation headquartered in Samsung Town, Seoul, South Korea. Samsung brand including Samsung Electronics, the world's largest technology company by sales. Samsung Heavy Industries, the world's second largest shipbuilders. And many more international affiliated businesses.
History
In 1938,Lee Byung-chull(19101987) of a large landowning family in the Uiryeong county came to the nearby Daegu city and founded Samsung Sanghoe, a small trading company with forty employees located in Su-dong. Samsung diversified into many areas and Lee sought to establish Samsung as an industry leader in a wide range of enterprises, moving into businesses such as insurance, securities, and retail. In the late 1960s, Samsung Group entered into the electronics industry. In 1980, the company acquired Hanguk Jeonja Tongsin in Gumi, and started to build telecommunication devices. The facility were developed into the telephone and fax manufacturing systems and became the centre of Samsung's mobile phone manufacturing. They have produced over 800 million mobile phones to date.
Samsung Electronics
Samsung Electronics is the headquartered in Samsung Town, Seoul, South Korea. With assembly plants and sales networks in 65 countries across the world, Samsung has as many as 200,000 employees. In 2009, the company took the position of the worlds biggest IT maker by surpassing the previous leader Hewlett-Packard.Its sales revenue in the areas of LCD and LED displays and computer chips is number one in the world. Some of the most popular items produced by Samsung include LED-backlit LCD TVs and Galaxy S mobile phones.
RESEARCH METHODOLOGY
Simple random sampling was used Sample size of 100 respondents was taken. Research was based on questionnaires separately for customers and dealers respectively
Knowledge Gained
Learnt about the consumer preferences. Understood the importance of incentives and schemes given to dealers for improving the sales. Dealers play equal role to increase the sale of Samsung phones. Understood the impact of advertisements on customers. (Innovation)Change is the name of the game. (Samsung launches at least 3 models every month). Fierce battle with the china manufactured/ imported phones. Nokia loosing the battle (launched only three dual sim phones till now while Samsung has more than 15 already). More prosperous days for Samsung Mobiles to come !!
RECOMMENDATIONS
Service is very much essential for the success of a company , so Service department has to be improved.
Bibliography
www.google.com www.wilkepedia.com www.samsungmobiles.com