MyRadio FM2.

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.your happy hour.. ..every hour..

Opportunities
.only two per cent of the total advertising pie is being spent on radio. Whereas world wide its 9-15 per cent of the total adspend. Clearly, there is huge growth to be had," *Poised to become a Rs 1,200-crore (Rs 12 billion) industry by 2010 and will reach beyond the metros to at least 70-odd cities The TV advertising market at about US$ 1,067 million is also an opportunity even if one removes 1% out of it

Indian advertising spends as a percentage of GDP -- at 0.34 percent -- is abysmally low, ...
Recent research has shown that if advertisers who hadn't advertised on radio for a campaign took a little bit of money out of television and put it into radio, they got between 6 and 22 per cent increase in brand awareness.
*(study by FICCI and PriceWaterhouse Coopers)

..Continue..

OpportunitiesRadio consumption
As economic transition happen, audience tend to loose interest in television programming In developed countries, the tradition of consuming immediate breaking news is through radio Usually people consume news and information programming at breakfast. That's the heaviest consumption of that format

the next heaviest is while driving home and during the weekend, especially of sports news

State of radio
Confused positioningtrying to be everything to everyone resulting in nothing to no oneclassics and Babuji played in same breadth Except top charts and may be one or two programs its all mish mash No innovation in programming to create brand identity (classic FM, Business FM etc) Almost all channel have same prime time appeal Geographical reach and power of signal -bad Long way for creating music down load as revenue medium continue

Not much focussed on big time spenders?

In developed economies, McDonald complements its outdoor, TV and print strategy by placing ads around breakfast time, morning teatime and lunchtime on the radio. So, at 9 a.m. or quarter to nine, on way to work, most days actually, you hear this ad `On the way to work, grab a cup of coffee on the go at McDonald's.' Or On weekends, when driving with family, the same message is aired at around lunchtime, and the kids would say, `Dad, can we go to McDonald's?' So, even though one is outside the range of the billboard, they (advertisers) know that when I get near McDonald's, the radio ad will ignite taste buds."

There are many such brands who take care of prime time revenue as long as targeting is right

Listener puzzle
Good formats will always drive radio's success, but technology may drive the way consumers listen to radio Radio is reinventing itself by finding a presence in portable devices such as phones, iPods and PDAs, triggering multi-platform development. Listening to radio not only in the radio but also in every consumer device One of the challenges lies in communicating to advertisers the benefits of radio as an advertising medium

Radio scores if
Mood driven programming provides the antidote to stressful living The success of the relax listener experience can make MyRadio the largest commercial radio station Core brand propositions: Relevant, Modern, Accessible, Involving Delivering advertisers as targeted National station with regional macro opportunities

Its all about content

People want great content + People want it on their schedules +

People want to personalize +

People want to share content, and interact + People want to produce not just consume = so now. the users are the CONTENT, too!?

Trends.
Digitization of Content (listening = getting!) Virtualization (location matters less and less)

Niche-ization of Content & Lifestyles

Personalization Democratization of Creation, & Peer Production Godzilla-zation of users / consumers Google-ization of Advertising

Copyright becomeswell usage-right

Change attitude
It used to be that Radio was the cheapest, best edited, most ubiquitous, and most accessible music JUKE BOX you could find But now Radio on a schedule / by appointment is over Radio is no longer the only best place to find new music Radio is no longer the cheapest way to find / get music Listeners are no longer just receivers of content. Many users now see the Web as a Social Medium - and create & consume their media on the web, too

Whats about FM?

The value is in relationships. The value is in trust. The mission is Getting Attention Broadcasting must empower

PEOPLE not MASSES.

Its about audience attention

Keywords: Attention, Trust, Context, Relevance: (re)-position radio as THE way getting and retaining attention Be the TRUSTED CURATOR of digital music (content) libraries Build community around true Passion for Music Build your business around content (but not just on content) Embrace social media, and user interaction, AND maintain a strong position on professional contextual and relevant content Push the licensing limits on broadcast versus reproduction; time-, place-, and payment shifting is INEVITABLE

The Attention Economy -Radios big opportunity & big challenge

Distribution is a given - attention is not All media fights for attention and the users TIME Success means gaining exposure, getting attention, and being discovered Attention must be retained, too! Delivering attention is a HUGE business (in addition to being a very important social / cultural, political and general economic factor) Attention is build on TRUST

Content is King!