Professional Documents
Culture Documents
Market:
Local
International: Malaysia, USA, UK, Singapore,
Japan
Location:
Cakung jakarta Utara and kompleks Industri
Pulo Gadung, Jakarta Timur.
About The Company….
• VISI
Menjadi Perusahaan tingkat dunia dan brand
yang unggul melalui inovasi dan kerjasama
• MISI
Perusahaan yang peduli kepada karyawan
untukmembuat kastemer bahagia dan merasa
puas
• VALUES
– Integrity
– Caring
– Team Work
– Dynamic
Brand-driven Organization Definitions…
“ Brand is about far more than advertising and logos. It’s about the relationship forged
between an entity and its products and services-represented by the brand-and
cutomers. How well customer’s experiences measure up to what’s implicity and
explicity being promised by the brand shapes their perceptions and creates bonds of
loyalty (or not)”
-Tybout & Calkins, 2005 -
“In addition to equipping the organization to cope with the outside world of
customers and competitors, it is also necessary to train and motivate all staff
within the organization to provide the appropriate level of service to customers.”
Frank Bradley, 2003 –
2. Foundation-Building
• Re-Design
• Configure
3. Implementation
• Deploy
• Review & Monitoring
PERFORM® Methodology
Brand Understanding
training, workshop dan berbagai macam review mgt Brand Influence
Brand Influence
Better KPI performance
Brand Trust
Agak kurang memuaskan karena itu dilakukan evaluasi performa secara down to up, dimana
karyawan menilai pimpinannya.
Brand Credibility
yang dianggap memiliki performa yang baik Janji perusahaan PT.BBI berjanji untuk
memberikan reward dan jenjang karir bagi karyawan dalam perusahaan
Brand Delivery
PT.BBI telah membuktikan dengan memberikan reward dan jenjang karir bagi
karyawan yang dianggap memiliki
Thank You….