Presented by:

Name
Abayomi Dipal Mosharaf Rahul Omotola Nirmal

ID
1133229 1133851 0948694 1135818 1134538 1133321

Content
History Apple competing in major market Supply chain Maintaining competitive position in future References

History
It was founded in 1976 by Mike Markkula ,

Steve Wozniak and Steve Jobs

In 1985 , due to crises in apples market share. Jobs was

ousted from the company.

12years later he returned to revolutionize the company,

making it the biggest public company in America topping ExxonMobil. (Business Week, NY. Aug. 2011)

Apple competing in major market

Outsourcing the Mac product manufacturing Expanding sales through national chains Launching Apple websites Investment on research and development Compatibility (Windows and Mac)

 Understanding the customer requirement

Price Delivery speed Quality conformance Customer relationship Delivery reliability

Continuous investment in software applications

 Market-driven strategies

Making products to specification Delivering the products in line with the promised date Opening of Genius Bar to solve customer technical problem Design studio to help customer create and design graphics

 Market-driving strategies

Exploiting the potential of existing products and capabilities then developing new products to outperform them. (Hill, T. and Hill, A. 2011) A proactive approach to outperform existing products. This is a market based strategy. (Hill, T. and Hill, A. 2011)

Supply chain
Brilliant mix of industrial design, transcendent

software interfaces and consumable goods that are purely digital.

The digital supply chain encompasses the process of

delivering digital media electronically.

The digital supply chain does not have inventory

products (songs or movies) are sold on demand

 Apple built a supply chain based on quality, cost, and

speed that is different from traditional supply chain based on managing plants, trucks, and assembly lines.
It has moved away from a 20th-century efficient

mentality towards a new era of value thats based on ideas, design and content.
It uses online distribution channels to deliver music,

movies etc like iTunes store.

 The developed digital supply chain is done using iTunes.

Apple is unique in providing customers with estimates

of greenhouse gas emissions with each new product sold.

The introduction of retail stores which is

bigger than necessary.

Retail stores offered free internet browsing and provided

extensive product training rather than just sales help.

 Each store had simple and logical layouts which is split

into four sections.

Products, music, photos and accessories Genius Bar to solve customer technical problems Design Studio to help customers create photos and

design graphics. Regular presentations are held in theatre-like sections to train customers on aspects of the Mac OS.

Maintaining competitive position in future

High specification, yet competitively priced product

(comparing similar specification with HP and Dell)

Make switch to Macs from PCs even more user friendly Retain customers once they have switched to Macs

Software is not available for non-Apple products

Software is updated every 12 to 18 months Software updates are inexpensive typically half the price of the Microsoft equivalent

 Provide visible and approachable customer support

within their Apple stores

Continued R&D investment and product range

consolidation to maintain the high specification as standard strategy

Short product lifecycles to maintain product

leadership and encourage repeat purchases from existing customers

Ref. www.businessinsider.com

 Accessibility

Apple retail stores showcase products Staff demonstrate product functionality

Product Teams comprising buyers, engineers and designers

collaborate with suppliers to plan capacity and meet delivery schedules.

Price remains constant for products even though technical

specification increases

 A limited range of desktop and portable computers are

available
Existing customers are contacted about new products Products are stylish and most have become design

icons

References
www.businessinsider.com

Thanks for listening