Role of advertisement in secure-net

Click to edit Master subtitle style SUBMITTED BY:GURLAL SINGH BBA-5th SEM. 92261032
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INTRODUCTION TO THE subtitle style Click to edit Master COMPANY

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Secure-Net is an innovative and successful training provider based in Chandigarh. Secure-Net is a pioneer in establishing itself as the Global Hub for IT Training.

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OBJECTIVES OF THE STUDY :To know how much customers aware about brand. Which kind of Advertisement consumers like to watch. Does the Advertisement effects the consumers. What are the roles of advertisement regarding the decision making of customers. To know about todays most striking media. To know about the Views & Suggestions of the Customers.
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RESEARCH METHODOLOGY:Sampling Plan:

The sample was selected for the study by random method. This type of sampling where each & every item in the population has an equal chance of inclusion in the sample.

Sample unit:

Under the study the customers are considered the sample unit in Chandigarh city.

The sample for research consisted of 100 customers in Chandigarh City. The sample was spread all over the city of Chandigarh. The sample size was restricted to 100 because of financial & time constraint.

Sample size:

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DATA ANALYSIS & INTERPRETATION:1. How old are you?

30%

37%

33%

19-22

23-26

27-30

From the above data it is quite clear that there are 37% respondents of 19-22 years. 33% respondents are of 23-26 years and 30% respondents are of 27-30 year

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2. What elements you think is most essential in an advertisement? Element of advertising

Benefits 22% 25% Price Appeearance of the product Celebrities

24%

29%

According to 25% respondents Benefit elements is most essential in an advertisement while according to 29% respondents Price elements is most essential in an advertisement. 24% respondents gave their response to Appearance of the product. According to 22% respondents which celebrities promotion the product element is most essential in an advertisement.

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3. Whether the brand Effects On Your Purchasing Decision? Effect of Brand

80 70 60 50 40 30 20 10 0 25 YE S NO 75

According to 75% respondents think brand effect on their purchasing decision and 25% respondents think brand is not Effect their purchasing decision

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4.Which means of advertising do you think is most effective?

Various means of Advertising
5 0 4 % 0 3 % 0 2 % 0 1 % 00 % % 4 0 % 6 % Televi sion commerci als ot h er

2 7 % 5 % Displa ying board outside buildin g's / w a l l Magazi nes

2 2 %

Newspap ers

According to 27% respondents Displaying board outside the buildings wall are the most effective while only 5% respondents gave their answer in favour of Magazine. A large number of respondents i.e. 40% gave their response in favour of Television Commercials. 22% gave their response in favour of Newspaper ads and 6% gave their response to othersource of advertisement

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QUESTIONNAIRE:01.

23-26 27-30 19-22

How old are you?

02.

Female Male

What is your gender?

03. Whether the Brand effects on your purchasing decision

Yes No

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4. Whether the Advertisement effects on your purchasing decision ?

Yes No

5. If yes then specify then the extent to which they effect the decision?
25% 25-50% 50-75% 75% and above

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FINDINGS:Out of hundred respondents most of 37 % are between 19-22 age 29% respondents think that price is most essential for advertisement. Out of 100 respondents people think TV ads more effective rather Then other ads. Companies are misleaded by result of using the products 78% customers think that advertising effect their purchasing decision. Out of 100 respondents 82% customers are satisfied with current display ads. False description would like to change in current ads.

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LIMITATIONS:1.It is difficult to know whether willing respondents are truly representative. 2.There may be some uncertainty about the response. Co-operation on the part of information may be difficult to presume. 3.The information supplied by respondent may not be correct and it may be difficult to verify the accuracy. 4.The method used only for the literate people so that they can be understand the written questions properly.

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THANKS YOU
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