Professional Documents
Culture Documents
Timeline
7th January 2006
Socks World International apply to register Beko sport. Under class 25 for clothing, footwear and headgear.
Application details are captured. The mark undergoes examination Published in the Trade Mark Journal
11th January 2006 24th February 2006 24th March 2006 27th June 2006 18TH May 2009 25th Sept 2010
The font used is the commercially available Changeling Bold. Adoption of a similar font to the Opponent for use in connection with goods in a class of goods of no commercial interest to the Opponent cannot be considered to be an act of bad faith, as the Opponent has not demonstrated that the Applicant has acted fraudulently or dishonestly, or intends to or has traded off his reputation and sponsorship of sport, or that it has suffered or will suffer disadvantage or detriment. It is concluded that the font adopted in the Application for the word BEKO is not identical [to] that used by Beko plc. The Opponent has failed to demonstrate that such use takes unfair advantage of, and is detrimental to the distinctive character and favourable reputation of the Beko plc companys trade marks. It might even be argued that this use provides the Opponent with further free advertising of its trade marks.
Establishing a Link
Applying case law principles from: Adidas-Salomon AG v Fitnessworld Trading Ltd C-408/01 ECJ 23/10/03 Intel Corp Inc v CPM UK Ltd C-252/07 ECJ 26/06/08 The H.O. looked at the nature of the goods, the distinctive character of the mark and the existence of a likelihood of confusion knowing that a link is to be appreciated globally taking into account all the relevant factors SABEL BV v Puma AG [1997] ECR I-6191. He concluded that the marks were very similar and that Bekos mark will be brought to mind when Socks Worlds mark is encountered. A link was established.
Appeal Decision
There was no appeal on grounds of detriment to the earlier mark. The appeal on grounds of unfair advantage s5(3) was allowed. The H.O. had failed to consider the existing reputation of the mark outside of sport. Socks World was riding on Bekos coat tails and benefiting from its power of attraction, reputation, prestige, marketing and branding. Socks World International ordered to pay Beko 2000.
Conclusion
Jacob LJ interpreted the ECJ decision in LOreal v Bellure to mean that any advantage gained by riding on the coat tails of a mark necessarily implies it to be unfair. However the H.O. in this case would rather see other factors as being present for unfairness to be determined.