APPLE INC.

MEMBERS
ABDUL HAQ SAQIB NAVEED M.ALI NAQVI SYED SOHAIB SHEHARYAR

5 STARS

History of Apple Inc.

Apple Inc. is an American multinational corporation Design electronics and computer software Founded in April 1st 1976 (In California)
Steve Jobs Steve Wozniak Ronald Wayne

Company was made to make..

Computer Software and Hardware Consumer electronics Digital distribution

History of Apple Inc.(Cont.)

Jobs left Apple

After losing a power struggle with the board of

directors in 1985, Jobs left Apple and founded NeXT

Jobs re-joined Apple

In 1996, NeXT was acquired by Apple. The deal

brought Jobs back to the company

Apples first logo features Isaac Newton under a fabled Apple Tree

Apples Logo
It was then replaced with the rainbow bitten apple in 1976 and lasted until 1998
The most recent logo which replaced the rainbow apple is a monochromic same bitten apple

Objectives
To maximize profit

To be the dominant high-tech brand in the whole world

To invent products that will be useful, handy and sleek
that will appeal to consumers all over the world.

Focus on opening more stores at International level Increase in sales.

Mission and Vision

Vision Statement Man is the creator of change in this world. As such he should be above systems and structures and not subordinate to them. Mission Statement

"Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings."

Apple Products
iPhones

iPad & iTablet

Apple Products
iPods

Apple Products
Other Products

Board of Directors

Arthur D. Levinson, Ph. D.

Chairman of the Board, Apple Chairman and former CEO Genentech

Bill Campbell
Chairman of the Board

Tim Cook
Apples CEO

Board of Directors

Millard Drexler
Chairman and CEO J. Crew

Robert A. Iger
President and CEO The Walt Disney

Albert Gore Jr.

Former Vice President United States

Andrea Jung
Chairman and CEO Avon Products

Ronald D. Sugar, Ph. D.

Former Chairman and CEO Northrop Grumman

CEOs of Apple Inc.

Michael Scott 1977 to 1981

Mike Markkula 1981 to 1983

John Sculley 1983 to1993

Michael Spindler 1993 to 1996

CEOs of Apple Inc.

Gil Amelio 1996 to 1997

Tim Cook 2011 to Present

Steve Jobs

1997 to 2011

Most important CEO of Apple

Jobs wasnt just a savvy businessman, he was a visionary who made it his mission to humanize personal computing, rewriting the rules of user experience design, hardware design and software design.

Challenges faced by Apple

Position iPhone

iPad
Secrecy

R&D
Labour

Pattern of Shareholding

Apple now worth 5x more than in 2006, and nearly 2x as much as Google

Share Prices for 5 Years

Why doesnt Apple pay a dividend?

The company is unlikely to hand out dividends for the
foreseeable future.

If they need to acquire something they not need borrow

a lot of money.

JOBS said: The cash in the bank gives us

tremendous security and flexibility

Apple make its investors happy by launching wildly

successful products.

SWOT Analysis Positive Negative

One of the oldest hardware manufacturers.

Internal

Consumer faced problems with faulty batteries Had difficulties on some of its products quality control High price Not issued dividends

Control over the product. Huge consumer base loyalty

High quality product.

Easy to carry products Flexibility to its users.

External

Pressure from competitors.

Substitution effect Technology changes at a rapid rate. Forced to develop new products.

Less expensive new product lines with quality.

Product line is functional and attractive.

iPods are able to communicate.

RECOMMENDATIONS
FOR COMPANY:

Lowering the cost of products and maintaining the same quality standards
Can form joint ventures Knowledge Management More number of retail stores for easy access

Continuous innovation to expand

RECOMMENDATIONS
FOR OTHERS:

Do not compromise on price for quality

Choose the products based on individual needs

Be unique and different

The End!