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The most popular Fried Chicken in America


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Each Year KFC , sells billions of pieces of Fried Chicken

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Harland Sanders was once nothing more than a gas station operator in Corbin, Kentucky

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In 1930 Harland Sanders opened his first Restaurant

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Harland Sanders had a variety of different jobs. Harland Sanders decided to open Restaurant in front room of his gas station. The restaurant was called Sanders court & cafe

In 1952 First Franchise was opened


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VISION
To be the leading integrated food services group in the Asia Pacific Region based on consistent Quality Products and exceptional customer focused service.

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MISSION

Finger Licking Good

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SWOT ANALYSIS
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STRENGTH

Multi branding strategy for YUM! Goodwill and Reputation. Employee loyalty. Global expansion. Rank highest among all chicken restaurants chains.

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WEAKNESS

Franchise cost is high. Competition is high in the industry. No defined target market. Lack of localization strategy. It takes time to market new product.

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OPPORTUNITIES

International appeal to American product. Introduction of new products. Expansion due to rising economy (Continual Growth) Large youth population. New variety.

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THREATS

Foreign products are currently fashionable but interest could decrease. Local suppliers are minimal. Consumer health food trend. Many fast food competitors such as Burger King, McDonalds, Pizza Hut, etc. 5/5/12

GOALS FOR INDIAN KFC


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Reducing the psychic distance by handling over of operations to local people so that customers could relate to them more easily. Able to adapt to cultural differences, tastes and preferences. For example keeping in mind the Indian tastes buds KFC launched a fierier ZINGER BURGER. Got an edge since chicken is a staple dish and is taken more frequently in Asian countries.

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More accustomed to take out food over the counter. The target customer of KFC [upper, middle and above] are health conscious and hence to cater to their interest Kentucky fried Chicken changed its name to KFC. Price sensitivity of the two economies drove KFC to introduce menus that were 5/5/12 easy on the consumers pocket.

HUMAN RESOURCE POLICY IN KFC


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Hiring and retaining the right employees is critical to the success of your restaurant's operation. Here you'll find news and research on getting the most from your human resources processes.

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Restaurant General Managers : The Restaurant General Manager is accountable for creating and running an energetic and valuable work environment.
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Accountable for implementing and maintaining all Company policies and procedures in relation to operations, customer service, cash handling, marketing, purchasing, human resources, health & safety, administration, training and development.
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Assistant Managers: The Assistant Manager is responsible for assisting the Restaurant General Manager (RGM) in creating an energetic and valuable work environment, which is committed to serving the best chicken at the fastest speed and with a smile.
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Also responsible for ensuring all Company policies and procedures are followed in relation to operations, customer service, cash handling, marketing, purchasing, human resources, health & safety, administration, training and development.
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Area Manager: Area Managers are accountable for providing coaching, leadership and operational support to 8-10 KFC Restaurants within a defined Area. Food Service Team Members: Responsible for putting the crunch in the coating and the zing in the Zingerthe cooks main task is to prepare and cook the irresistible KFC products! The cook must also maintain the cleanliness of the cooking area as well as the quality of product and speed of preparation.

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Trainee Managers: Responsible for assisting the Restaurant General Manager and Assistant Managers in creating an energetic and valuable work environment, which is committed to serving the best chicken at the fastest speed and with a smile.
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Trainee Managers help with day-to-day running of the restaurant, and need to ensure that all operations, customer service, cash handling, marketing, purchasing, Human resources, administration and training & development policies are followed.
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Recruitment and Selection at KFC


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KFCs recruitment strategy is To offer employees high-quality options such as potential for advancement, company reputation, benefits package and salary scale. When KFC was looking for senior executives who could run a business, for two years it scoured the management teams across various industries and offered senior executives of companies like Coca Cola attractive benefits 5/5/12

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Executives are promised quick advancement on their jobs, and apparently given such incentives to join that most of the people offered jobs joined KFC even though they were told before hand that at immediate present, no senior position was vacant. Hence, KFCs attractive salary and 5/5/12 benefits package is an effective lure for

Example of Recruitment

Among the benefits package that KFC offers, is a medical coverage and prescription benefits, dental coverage, life and disability insurance, paid vacation and a group legal plan. KFC also believes in promoting from within, as it encourages employees to perform well on their jobs, telling them that they in fact can go from being just a team 5/5/12

Example of Selection

KFC management strongly believes that hiring young people and later training them is the way to a successful organization. Hence, the age factor is definitely an issue of concern for recruiters at KFC. The company also strongly believes in 5/5/12 diversification.

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From this, we can safely assert that KFC believes in eliminating the glass ceiling, and hiring and keeping female and minority-group executives. KFC admits that it actively tries to recruit and promote women and minority members in middle and top 5/5/12 management ranks.

REWARD SYSTEM
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KFC reward there employees in terms of Promotion, Incentive, Payoff , Free Meals depending on the level of the employee and how much they perform there job good. At management level they award them in the form of Promotion, performance sheets. For example: if the employee have a target to increase the sale with in the given time period. 5/5/12

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Operation level activities play a big role the growth of the KFC. So at this level motivation factor have importance for the employees, at operation level they have prizes you can win for being best employee that month, like a Free meal or a Day off with pay. Bonuses are given to the employees.

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TRAINING
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At KFC, all employees receive extensive training provided through using blended learning techniques. E-learning. On-the-job. Formal classroom.
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All team members receive comprehensive training in the following areas:


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1.Customer service. 2.Food preparation. 3.Cash handling. 4.Food safety. 5.Stock control. All Shift Supervisors/management participate in KFC Global Training curriculum (40 core competencies). The training is designed and facilitated by accredited professionals (internal and external) to ensure all Shift Supervisors/Management gain the skills, knowledge and experience to operate our successful restaurants.
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In addition, the company provides comprehensive training in the following areas: - Leadership development. - Coaching skills. - Culture. - Interaction management. - Fire safety. - First aid training. - Food safety. - Human resources, workplace health & safety. 5/5/12

PERFORMANCE APPRASIAL
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KFC gives value to its employees. The senior manager - linked with the subordinates, identifies the needs of improvement directing to the right path. Managerial staff is evaluated and assessed by using proper evaluation method. If some operational staff member is working well then reward is given at the spot in the form of employee of the day. The appraisal process is separate from the disciplinary process The emphasis of the appraisal process is on finding ways to improve performance and resolve problems through joint discussion. KFC uses the 360 degree evaluation method because it provides 5/5/12 the following advantages.

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Regular communication between managers and their staff : mutual feedback and a clearer view of the responsibilities of their staff, possible areas for development and how these relate to departmental plans and the Organization's Strategic Plan.

Staff member are encouraged to become directly involved in setting their own job related objectives and finding out when they need support in order to achieve them.
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Appraisal provides the opportunity for the work, abilities and achievements of staff to be recognized and recorded. All staff (appraisers and appraises) has the opportunity to give and receive feedback on their role, performance and contribution. Staffs are able to express their opinions, feelings and suggestions in a confidential atmosphere. All staff has the opportunity to discuss any problems 5/5/12 and agree solutions.

Reasons behind the crispy chicken


Cooking is done at 200 degree Celsius for the 1st minute and then lowering to 120 for the remaining cooking.
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11 herbs and spices is used, in cooking.

Bucket is used to help keep chicken remain crisp, by absorbing the moisture.
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Chicken is bought at a set weight (i.e. 650 to 750).

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Inventory Method
LIFO(Last In First Out) Every product has a consumption period if that period is exceeded the product is thrown (Time not specified by KFC).
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A Inventory Point is set and material is used upto that specific point.

Fresh Raw material is ordered after this point.

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Problems Faced By KFC Customers

Long ques. Customers keep sitting in kfc for a long time.

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R FO U YO G IN K N UR ION HA YO NT T TE AT PRESENTED BY: D Ritika Katoch IN K

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