Professional Documents
Culture Documents
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Ian Gibbins
Introducing Ian.....
Live in Cambridgeshire. Involved with social media 3 years. Social media consultancy company. Hold workshops and seminars. Guest speaker at the UKs most popular Internet Marketing Event. Featured in Social Media publications. Published Author.
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Ian Gibbins
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Ian Gibbins
Published Author.
Released The New Guide To Social Media Profits
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Ian Gibbins
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Ian Gibbins
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Ian Gibbins
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Ian Gibbins
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Ian Gibbins
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More Stats!...
43% of 9-12 year olds, stated they have a social network profile. Along with 88% of 13-16 year olds. 30 Years+ demographic is one of the fastest growing, so we can get our message to where our audience already are.
This is where our communities already are, lets join them. Integrating Social Media In Schools
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Ian Gibbins
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Awareness.
Along with helping us to build meaningful content online, social media tools also allow us to listen to our communities at their point of need. We are more in control and better informed.
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A True Word
Technology is shifting the power away from the editors, the publishers, the establishment and the media elite. Now it is the people and the communities that are in control.
(Rupert Murdoch, global media entrepreneur)
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Risk v Benefits.
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Tribe Leader?
As tribe leader you can communicate with others in your tribe, when and how they want to be communicated with. Dont push the message reach out through social media channels. Those who then gain trust will want to build a relationship, and will visit the school website where the main messages are delivered
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School Website
Facebook Page
Nurture Relationship
Provide Information
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2 General Rules.
Be yourself, be consistent and coherent, and genuine. Dont worry too much about what others may thinkgood quality and value.
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What is a page?
Facebook pages are for organisations to broadcast information to people who choose to connect with them. Make the page as much about your fans as it is about your school. Show your personalities, dont be too reserved or institutionalised. Doesnt have to replace your school website. Respond to comments, become a community manager!
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Page Information.
About section, 1 or 2 sentences. Description and Information, fill out in greater detail. Consider incorporating a Welcome page with a video, giving a warm introduction to the school for visitors!
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Page Information.
Take your time to consider the information you wish to include. Bullet points of interest. Many use Wikipedia for facts. Excellent promotional tool. Representative photo, (not mascot.) Include URL of school website. Gain 25 likes for vanity URL. (cannot be changed.)
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What to Post?
4 types of status updates:
o o o o Text Links Photos Videos
Keep varying the type of update. 3 per week to start. Progress to 1 a day.
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Types of Updates
Behind the curtains updates. Building relationships update (rapport). Celebrating school success. Celebrating community success. (charities) Competition updates. Encouragement updates. Event updates. Sporting updates. Handling problems updates.
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Remember
Respond to comments when possible. If a user comments or likes the posts, admins will be notified in the control settings. As admin you also have the option to remove the post, hide the post or report abuse. Whoever creates the page becomes the default administrator. Add a Facebook like box to your website. Tell everyone about your page!
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Set up an event
Promote your event with a designated event page. Helps to organise the logistics of an event, time, place, whos attending etc. Add pictures, directions and up to date information on whats being planned. Invite contacts to attend and participate. Whoever is attending will have the event show up on their news feed for others to see.(more publicity)
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Event page
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Privacy
Its always important to control the permissions regarding the content that users are allowed to upload.
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Permissions
Click edit page in upper right. Select manage permissions. Uncheck users can add photos and videos. Leave users can write or post on wall Click save changes
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Moderation Blocklist
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Profanity Blocklist
Select manage permissions. Profanity blocklist. Option to select strong
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twitter
Microblogging site enabling people to post updates/tweets of no more than 140 characters. 1 or 2 sentences. Create a profile with a picture and text description of no more than 160 characters. People want to see YOU so make yourself personable in your description. Dont have to follow anyone, let people follow you. Add URL of school or Facebook page.
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Twitter Page
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Search Facility
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twitter
Good tool for creating awareness. Direct through to Facebook page. Nurture relationship. Direct through to website.
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YouTube
Video sharing site, founded 2005. Over 100 million active users upload and share videos online. 2nd largest search engine, 2 billion views a day. 70% of all web visitors are watching videos online, average time spent 27 mins a day. (NY Times) Popular as much more personal way of interacting.
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Using YouTube
Shoot short video introducing the school. Introduce staff and departments. Make 3 episode videos. Conduct an interview. Guide for new students. Sporting/drama event, or school trip report. Working with the community video. Exam result celebrations. School prom. Topical school news and announcements.
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YouTube Sharing
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YouTube Tools
Video editor: No software download needed. Trim and edit videos. Combine music to the video clips. Insights: Gives demographics of viewers so you know who is viewing.
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YouTube Tools
Annotations: This tool lets you add text to your videos. Link to other videos. Control over what is said and when they appear. Share and embed: Share via other social networks using this button. Copy and paste html code to share on blogs.
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YouTube Manager
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What if Im Shy?
Screen capture software. (Jing) Talk through a PowerPoint presentation. Voiceover.
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LinkedIn
Largest professional network over 120 million members and growing. Connects you with trusted contacts to help exchange knowledge, ideas and opportunities with a broad network of professionals. Only way to connect is through direct messaging or discussion via a group. Although professional network, be careful not to get away from being personable.
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LinkedIn Connections
Build connections through inviting people you meet in a professional environment. Find connections through keyword search such as: Name Company School Location Use search to find appropriate contacts. Excellent for recruitment!
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LinkedIn Profile
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Summary
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LinkedIn Groups
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Recruitment
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Using Blogs
Blogs seem to have been around ages, and something I wish I had got involved in much earlier. Form of online diary that is updated at regular intervals with valuable information/content. Proving to be a great asset to schools and a valuable tool to make use of.
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Using Blogs
Use blogs to update information on events at school. School trips using video and photosuse the blog as a diary for the trip or excursion. Use as a learning aid for homework with pointers on the page or even a link to a video. Use to update parents who subscribe with hints and tips on homework, useful resources, important dates and reminders.
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Examples of Blogs
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Example of a Blog
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Posts
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Blogs
Blogs strike the balance of providing information anytime and anywhere, social networking and interaction, and the ability to openly share thoughts and achievements. They can extend the classroom to anywhere that has access to the web and are good for group projects, portfolios, school newsletters and class websites.
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Google+
Recently announced its own social networking platform. 20 million members in 1st Month. Aim is to knock Facebook off the top spot! Each profile is centred around the stream. Joined by 4 elements; circles, hangouts, huddle and sparks.
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Stream
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Profile
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Circles
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Hangouts
Hanging out with friends Face to face conferencing up to maximum of 10. Download plug-in. Being used in customer service. Create and edit documents with others.
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Sparks
Tell sparks what you are interested in and it will bring up a host of information on that subject from the web. Targets keywords.
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No excuses!
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Tweetdeck
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Tweetdeck
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Scheduling
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Businesses collaborate
Unprepared
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Teaching Tool.
Social media as a teaching tool has that natural collaborative element. Students can critique and comment on each others assignments. Work in teams to create social media content. Easily access teachers, or each other with questions or discussions.
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Ian Gibbins
Feeling of Achievement
Allows students the ability to feel they have contributed and achieved. Helps quieter students more likely to ask questions/answer questions and interact online, leading to higher confidence in the classroom.
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Return on Investment
Although you are not looking specifically for a financial return on a financial investment, you still need to measure your ROI because of the time and effort you are giving to your campaign. Your time is a very valuable asset! So make sure your school campaign is working.
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Ian Gibbins
Measurement
Can be difficult to measure but not impossible. People talking about the school online is a great way to measure the awareness that you have created. www.google.com/alerts By applying a piece of code to your site you can retrieve vast amounts of information. www.google.com/analytics
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Ian Gibbins
Measurement
Google analytics will measure: Page views. Average time spent on your site. Average no. of pages viewed. New visitors. Recurring visitors Bounce rate. Sharing on social media sites.
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Insights
Number of total unique likes per week. Number of people talking about your page. Number of unique people who have seen content relating to your page, e.g friends of fans. Ability to export the results directly to excel or c.s.v file.
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Ian Gibbins
Measurement
When measuring your school campaign, consider different time scales for results. Example: Friends, followers or fans over a period of a month. Retweets, likes and comments over 2 weeks. Document everything and utilise Facebook insights to compare results. Be consistent, set a date work on the report each month and gather in all analytics.
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Measurement
Keep the records simple. Look for certain promotions or events that may have influenced increased figures. What content did you publish that increased interactions or provoked discussion.
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Monitoring
Youll learn many lessons as you progress through using social media channels. Be there monitor the activity. Look for your school on Facebook probably unofficial 1 or 2. Negative but harmless will get bored and move elsewhere. Negative and harmful contact and report to Facebook. All social networks have privacy settings as does edublogs
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Risks
Risks in everything we do, but surely the educational benefits outweigh these risks. Remember the internet in the 90sPorn and predators.Would a classroom be without it now. Nobody would dispute the risks and that they are real, but there are many dangers offline too. Best way to keep students safe, is to teach them how to be safe.
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5 Safety Tips
1. 2. 3. 4. 5. Check your privacy settings. Stick to friends only, not friends of friends. Separate friends into lists. Check your permissions. Stay alert to changes to privacy options.
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If Things Go Wrong
From time to time things may not go as planned. Unsavoury comments and tweets can be made from time to time. Ultimately it is down to the school how you choose to discipline misuse of school social media channels, but ensure you have a robust social media policy in place and visible to staff and students before use. If possible get everyone to sign agreement.
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Action Plan
Decide on your social media team/teams. Design a social media policy. Gain agreement on the policy. (assemblies/signatures) Set up personal social media profiles. Facebook, twitter and LinkedIn. Consider the need for Facebook Pages for different departments. Set up a school blog. Ensure privacy and permission settings are checked. Monitor the social media channels. Measure ROI
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Ian Gibbins
Act Now!
This is Brune Parks chance to stake a claim. Dont get left behind. Remember, people will communicate across social networks whether YOU are involved or not! Your communities will be talking about Brune Park Community College online whether You are involved or not! Join in, engage and interact. Enjoy!
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Ian Gibbins
Remember
Social media is like teenage sex Everyone wants do it, but nobody knows how!
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Ian Gibbins
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Ian Gibbins