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Integrating Social Media In Schools

With Ian Gibbins

Brune Park Community College, Gosport. 3rd January 2012

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Introducing Ian.....
Live in Cambridgeshire. Involved with social media 3 years. Social media consultancy company. Hold workshops and seminars. Guest speaker at the UKs most popular Internet Marketing Event. Featured in Social Media publications. Published Author.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Social Media Training.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Published Author.
Released The New Guide To Social Media Profits

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

What we will cover.


What is social media and how is it being used. Why you need a strategy. What you will achieve. Using Facebook, twitter, YouTube and LinkedIn. Blogging Target setting and measuring the return on investment. Monitoring. Taking action.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

What is Social Media..


Wikipedia definition: The use of web based and mobile technologies to turn communication into an interactive dialogue. Better defined as: Social media is simply conversation and interaction supported by online tools.

Integrating Social Media In Schools

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Ian Gibbins

and how is it being used?


Social media has changed the way we interact with everything and everyone. It is not a fad and not going away. It allows us as schools, the opportunity to communicate with parents teachers and students in a way thats never been done before. Helps to build relationships, to interact and engage. Share knowledge and information. Create awareness and credibility around our brand.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Social Media IS the New


Newspaper Telephone Television email

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Ian Gibbins

Why You Need A Social Media Strategy.


Last year 52.6% of internet users had more than one social media profile. In 2012, this will rise to 55.3% (25.9m) In 2013, this will rise to 27.7million and by 2014 60% of the UK will be active on social media. It is becoming part of daily activity. 69% of UK populations SM network users, said they used sites several times a day. (source: WSI Internet Marketing) Integrating Social Media In Schools Ian Gibbins

www.igmediamarketing.com

More Stats!...
43% of 9-12 year olds, stated they have a social network profile. Along with 88% of 13-16 year olds. 30 Years+ demographic is one of the fastest growing, so we can get our message to where our audience already are.

This is where our communities already are, lets join them. Integrating Social Media In Schools
www.igmediamarketing.com

Ian Gibbins

Whether you like it or not, people will be talking about you!

Integrating Social Media In Schools

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Ian Gibbins

Define Your Plan


Who is your audience? What are you trying to achieve? What are your resources? Who should be involved?

Integrating Social Media In Schools

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Ian Gibbins

What Will You Achieve?


Leverage social media to champion your school and harness its power to: Direct people to positive information. Build trusted relationships between staff and students Good P.R vehicle within the community. Gain an insight, engage and interact with hard to reach sections of the community. Stimulate and maintain online discussion around your school.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Awareness.
Along with helping us to build meaningful content online, social media tools also allow us to listen to our communities at their point of need. We are more in control and better informed.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

A True Word
Technology is shifting the power away from the editors, the publishers, the establishment and the media elite. Now it is the people and the communities that are in control.
(Rupert Murdoch, global media entrepreneur)

Integrating Social Media In Schools

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Ian Gibbins

Risk v Benefits.

Integrating Social Media In Schools

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Ian Gibbins

Social Media Goals and ROI.


Important to ask yourself, what are you hoping to achieve with your efforts.
o o o o o o Build on the positive reputation. Improve links with the local community. Engage with hard to reach sections of the community. Increased interaction with students and parents. Recruitment. Increased information distribution.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Using Social Media Channels.


Social media provides 3 simple services schools can take advantage of:
o Connecting people o Sharing knowledge o Publishing information

Integrating Social Media In Schools

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Ian Gibbins

Tribe Leader?
As tribe leader you can communicate with others in your tribe, when and how they want to be communicated with. Dont push the message reach out through social media channels. Those who then gain trust will want to build a relationship, and will visit the school website where the main messages are delivered

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

The Relationship Circle.


Create awareness

School Website

Facebook Page

Nurture Relationship

Provide Information

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Ian Gibbins

Why Use Facebook?


Over 800 million active users. 60% online every day, average time spent 55mins. 33.1 million UK visitors per month. 76.3% of the UK online population. More than two thirds of small businesses and registered organisations are using social networks.

Integrating Social Media In Schools

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Ian Gibbins

2 General Rules.
Be yourself, be consistent and coherent, and genuine. Dont worry too much about what others may thinkgood quality and value.

Integrating Social Media In Schools

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Ian Gibbins

What is a page?
Facebook pages are for organisations to broadcast information to people who choose to connect with them. Make the page as much about your fans as it is about your school. Show your personalities, dont be too reserved or institutionalised. Doesnt have to replace your school website. Respond to comments, become a community manager!

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Using Facebook Pages


Consider a page for the school, and possibly separate pages for different departments. Keep it open, transparent and safe. Having a controlled, professional presence allows you to capitalise on social media while protecting students and staff.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Creating Your Page.

Integrating Social Media In Schools

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Ian Gibbins

Follow Set-up Wizard. Set-

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Page Information.
About section, 1 or 2 sentences. Description and Information, fill out in greater detail. Consider incorporating a Welcome page with a video, giving a warm introduction to the school for visitors!

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Page Information.
Take your time to consider the information you wish to include. Bullet points of interest. Many use Wikipedia for facts. Excellent promotional tool. Representative photo, (not mascot.) Include URL of school website. Gain 25 likes for vanity URL. (cannot be changed.)

Integrating Social Media In Schools

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Ian Gibbins

Populate Your Wall.

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Ian Gibbins

Brune Park Page.


Decide on admin for the page. This wont be a personal presence, (appears as Brune Park as per website.) Page is visible to anyone. Gain fans to maximise the reach. Utilise the Insights tab. Consider use of Apps. e.g. causes app for fundraising.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

What to Post?
4 types of status updates:
o o o o Text Links Photos Videos

Keep varying the type of update. 3 per week to start. Progress to 1 a day.

Integrating Social Media In Schools

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Ian Gibbins

Types of Updates
Behind the curtains updates. Building relationships update (rapport). Celebrating school success. Celebrating community success. (charities) Competition updates. Encouragement updates. Event updates. Sporting updates. Handling problems updates.

Integrating Social Media In Schools

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Ian Gibbins

Status update examples:


Behind the curtain. This is Mrs Roberts, she will be the new teaching assistant in form 3E and is with us for 6 months from Australia! Building relationships. Are you celebrating a Birthday this week? Let us know and well give you a mention. Celebrating school success. Well done to the Year 8 Football team on winning the Hampshire inter schools cup last weekend!

Integrating Social Media In Schools

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Ian Gibbins

Status update examples


Celebrating community success. Congratulations to Buster the guide dog we sponsored on successfully completing his basic training. Competition updates. Remember the competition to win a new iphone4 closes next Wednesday, get your entries in ASAP. Encouragement updates. Good luck to the school choir this evening, competing in the regional finals at Chichester Cathedral.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Status update examples


Event update. If youre still in need of that last minute Christmas gift, dont forget the school Christmas Fayre this Friday afternoon. Sporting update. The school rowing team did us all proud by finishing 3rd last weekend at the All England School Championships, well done! Handling problems update. Apologies for the problems with the school internet access this lunchtime in the library, we are assured the problem is now fixed.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Great Resource for Families


You will find that over a period of time, that families and students will come to rely on the Brune Park Community College Facebook Page as a valuable resource to gain information. Great for sharing information immediately with families.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Remember
Respond to comments when possible. If a user comments or likes the posts, admins will be notified in the control settings. As admin you also have the option to remove the post, hide the post or report abuse. Whoever creates the page becomes the default administrator. Add a Facebook like box to your website. Tell everyone about your page!

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Facebook like box

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Ian Gibbins

Set up an event
Promote your event with a designated event page. Helps to organise the logistics of an event, time, place, whos attending etc. Add pictures, directions and up to date information on whats being planned. Invite contacts to attend and participate. Whoever is attending will have the event show up on their news feed for others to see.(more publicity)

Integrating Social Media In Schools

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Ian Gibbins

Event page

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Privacy
Its always important to control the permissions regarding the content that users are allowed to upload.

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Permissions
Click edit page in upper right. Select manage permissions. Uncheck users can add photos and videos. Leave users can write or post on wall Click save changes

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Moderation Blocklist

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Profanity Blocklist
Select manage permissions. Profanity blocklist. Option to select strong

Integrating Social Media In Schools

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Ian Gibbins

twitter
Microblogging site enabling people to post updates/tweets of no more than 140 characters. 1 or 2 sentences. Create a profile with a picture and text description of no more than 160 characters. People want to see YOU so make yourself personable in your description. Dont have to follow anyone, let people follow you. Add URL of school or Facebook page.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Twitter Page

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Ian Gibbins

Search Facility

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Ian Gibbins

twitter
Good tool for creating awareness. Direct through to Facebook page. Nurture relationship. Direct through to website.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

YouTube
Video sharing site, founded 2005. Over 100 million active users upload and share videos online. 2nd largest search engine, 2 billion views a day. 70% of all web visitors are watching videos online, average time spent 27 mins a day. (NY Times) Popular as much more personal way of interacting.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Using YouTube
Shoot short video introducing the school. Introduce staff and departments. Make 3 episode videos. Conduct an interview. Guide for new students. Sporting/drama event, or school trip report. Working with the community video. Exam result celebrations. School prom. Topical school news and announcements.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

YouTube Sharing

Integrating Social Media In Schools

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Ian Gibbins

YouTube Tools
Video editor: No software download needed. Trim and edit videos. Combine music to the video clips. Insights: Gives demographics of viewers so you know who is viewing.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

YouTube Tools
Annotations: This tool lets you add text to your videos. Link to other videos. Control over what is said and when they appear. Share and embed: Share via other social networks using this button. Copy and paste html code to share on blogs.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

YouTube Manager

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Ian Gibbins

What if Im Shy?
Screen capture software. (Jing) Talk through a PowerPoint presentation. Voiceover.

Integrating Social Media In Schools

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Ian Gibbins

LinkedIn
Largest professional network over 120 million members and growing. Connects you with trusted contacts to help exchange knowledge, ideas and opportunities with a broad network of professionals. Only way to connect is through direct messaging or discussion via a group. Although professional network, be careful not to get away from being personable.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

LinkedIn Connections
Build connections through inviting people you meet in a professional environment. Find connections through keyword search such as: Name Company School Location Use search to find appropriate contacts. Excellent for recruitment!

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

LinkedIn Profile

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Summary

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LinkedIn Groups

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Recruitment

Integrating Social Media In Schools

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Ian Gibbins

Using Blogs
Blogs seem to have been around ages, and something I wish I had got involved in much earlier. Form of online diary that is updated at regular intervals with valuable information/content. Proving to be a great asset to schools and a valuable tool to make use of.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Using Blogs
Use blogs to update information on events at school. School trips using video and photosuse the blog as a diary for the trip or excursion. Use as a learning aid for homework with pointers on the page or even a link to a video. Use to update parents who subscribe with hints and tips on homework, useful resources, important dates and reminders.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Examples of Blogs

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Ian Gibbins

Example of a Blog

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Posts

Integrating Social Media In Schools

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Ian Gibbins

Blogs
Blogs strike the balance of providing information anytime and anywhere, social networking and interaction, and the ability to openly share thoughts and achievements. They can extend the classroom to anywhere that has access to the web and are good for group projects, portfolios, school newsletters and class websites.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Google+
Recently announced its own social networking platform. 20 million members in 1st Month. Aim is to knock Facebook off the top spot! Each profile is centred around the stream. Joined by 4 elements; circles, hangouts, huddle and sparks.

Integrating Social Media In Schools

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Stream

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Profile

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Circles

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Hangouts
Hanging out with friends Face to face conferencing up to maximum of 10. Download plug-in. Being used in customer service. Create and edit documents with others.

Integrating Social Media In Schools

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Ian Gibbins

Sparks
Tell sparks what you are interested in and it will bring up a host of information on that subject from the web. Targets keywords.

Integrating Social Media In Schools

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Ian Gibbins

But we just dont have time.

Integrating Social Media In Schools

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Ian Gibbins

No excuses!

Integrating Social Media In Schools

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Ian Gibbins

Tweetdeck

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Ian Gibbins

Tweetdeck

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Scheduling

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The Old Fashioned Way..

School lone working

Businesses collaborate

Unprepared

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Teaching Tool.
Social media as a teaching tool has that natural collaborative element. Students can critique and comment on each others assignments. Work in teams to create social media content. Easily access teachers, or each other with questions or discussions.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Feeling of Achievement
Allows students the ability to feel they have contributed and achieved. Helps quieter students more likely to ask questions/answer questions and interact online, leading to higher confidence in the classroom.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Interacting with the Community


Let your community know about your social media presence. Announce in newsletters, report cards, at events. Email signatures and on headed paper. Encourage people to share on their profiles viral. Tease them with small amounts of content on twitter, follow this through to Facebook and onto main school site.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Target Setting and Return on Investment.


Very important to make sure that you have set yourself targets and more importantly to measure the return on investment.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Return on Investment
Although you are not looking specifically for a financial return on a financial investment, you still need to measure your ROI because of the time and effort you are giving to your campaign. Your time is a very valuable asset! So make sure your school campaign is working.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Measurement
Can be difficult to measure but not impossible. People talking about the school online is a great way to measure the awareness that you have created. www.google.com/alerts By applying a piece of code to your site you can retrieve vast amounts of information. www.google.com/analytics

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Measurement
Google analytics will measure: Page views. Average time spent on your site. Average no. of pages viewed. New visitors. Recurring visitors Bounce rate. Sharing on social media sites.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Insights
Number of total unique likes per week. Number of people talking about your page. Number of unique people who have seen content relating to your page, e.g friends of fans. Ability to export the results directly to excel or c.s.v file.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Measurement
When measuring your school campaign, consider different time scales for results. Example: Friends, followers or fans over a period of a month. Retweets, likes and comments over 2 weeks. Document everything and utilise Facebook insights to compare results. Be consistent, set a date work on the report each month and gather in all analytics.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Measurement
Keep the records simple. Look for certain promotions or events that may have influenced increased figures. What content did you publish that increased interactions or provoked discussion.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Monitoring
Youll learn many lessons as you progress through using social media channels. Be there monitor the activity. Look for your school on Facebook probably unofficial 1 or 2. Negative but harmless will get bored and move elsewhere. Negative and harmful contact and report to Facebook. All social networks have privacy settings as does edublogs

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Risks
Risks in everything we do, but surely the educational benefits outweigh these risks. Remember the internet in the 90sPorn and predators.Would a classroom be without it now. Nobody would dispute the risks and that they are real, but there are many dangers offline too. Best way to keep students safe, is to teach them how to be safe.

Integrating Social Media In Schools

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Ian Gibbins

Child Exploitation and Online Protection Centre

Integrating Social Media In Schools

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Ian Gibbins

Safety on social networks


Are social networks to blame or are we just pointing the finger One third of young people have received unwanted comments online or by text. (CEOP) Social networking sites are here to stay, and an increasing number of young people are using them. Such sites can be a dangerous place for young people, but we shouldnt stop them using them. Chris Cloke Child protection awareness, NSPCC.

Integrating Social Media In Schools

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Ian Gibbins

5 Safety Tips
1. 2. 3. 4. 5. Check your privacy settings. Stick to friends only, not friends of friends. Separate friends into lists. Check your permissions. Stay alert to changes to privacy options.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

If Things Go Wrong
From time to time things may not go as planned. Unsavoury comments and tweets can be made from time to time. Ultimately it is down to the school how you choose to discipline misuse of school social media channels, but ensure you have a robust social media policy in place and visible to staff and students before use. If possible get everyone to sign agreement.

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Brune Park Community College

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Action Plan
Decide on your social media team/teams. Design a social media policy. Gain agreement on the policy. (assemblies/signatures) Set up personal social media profiles. Facebook, twitter and LinkedIn. Consider the need for Facebook Pages for different departments. Set up a school blog. Ensure privacy and permission settings are checked. Monitor the social media channels. Measure ROI

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Act Now!
This is Brune Parks chance to stake a claim. Dont get left behind. Remember, people will communicate across social networks whether YOU are involved or not! Your communities will be talking about Brune Park Community College online whether You are involved or not! Join in, engage and interact. Enjoy!

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Remember
Social media is like teenage sex Everyone wants do it, but nobody knows how!

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

Integrating Social Media In Schools

www.igmediamarketing.com

Ian Gibbins

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