SUBMITTED BY: Akshay Ghiya Ankit Shah Lakshay khanna Nilesh Kalmegh Omkar Banore

SEGMENTATION
 Geographical Presence  Demographic by Age  Behavioral Segmentation.  Psychological clause  Socio-economic

Geographical
y Urban:
y Targeting urban youth with many handsets y Built in Mobile features like 3G,wifi,GPS, different operating systems.

y Price range RS 1000 and

above

 Rural:  It has a better BRAND IMAGE in rural market  Samsung recently tied up with the Indian Farmers Fertilizer Co-operative (IFFCO) for rural telephony y Special applications for rural market y Hinglish Messaging y Price range RS 1000-5000

Demographic-By Age
15-21 21-35 35-60 60 and above

Price Rs 1000-10000 53 Handsets

Price Rs 1000-20000 68 Handsets

Price Rs 1000-35000 72 Handsets

Price Rs 1000-10000 53 Handsets

Demographic -By sex

Males All categories except Samsung Pink Phones. Females Specially designed Samsung Pink Phones e.g Samsung B3310 pink, F480 Tocco Pink, J700 Pink, U900 Soul Pink, L770 Pink , U600Pink, G600 Pink and F480 Tocco

Demographic-By Profession
Labours Price 10003000 18 Products Essential Mobile range Businessman Price 1200035000 15 Products Smartphone Range Service class Price 100035000 68 products All Housewives Price 10005000 35 products Essential Mobile Phone Students Price 100015000 28 products Essential & Multimedia Mobile range

Socio Economic clause

Low Income Price 1000-5000 35 products Middle Income Price 5000-15000 48 products Higher Income Price 15000-35000 11 products

Psychological clause
y Value

-Offers various operating systems like BADA, Android, Windows Mobile for customers to choose for. -Excellent after sales service having service centers' in all over India. - Function rich phones at cheap price e.g Samsung GT-3213 - Samsung App store y Conscious -Samsung has good mouth publicity - They have chosen Aamir Khan as brand Ambassador to reach everyone y High Techno Savvy: Samsung provides latest technologies for its high techno savvy customers e.g: Samsung I9100 Galaxy S2. y Low Techno Savvy: Samsung provides various mobiles for low techno savvy customers like essential phones.

Market Share, Growth & Revenue

Companies Revenue FY 2009-10 ( Rs Cr) 12900 4700 1602 1210 1600 755 800 1040 514 590 Revenue FY 2010-11(Rs Cr) 12929 5720 2289 1950 1834 1326 1004 920 745 690 Growth Percentage 0.2 21.7 42.9 61.2 14.6 75.6 25.5 -11.5 44.9 16.9 Market share 39 17.2 6.9 5.9 5.5 4 3 2.8 2.2 2.1 11.4 Nokia Samsung Micromax Blackberry LG Gfive Karbon Spice Max Sony Ericssson Others Source- Voice & Data June 2011 Report

BEHAVIOUR PROFILE
y HOW LOYAL: - Good Brand Image from other electronic products. - Value for Money Products. - Many Service centers across India.

Total Package: Samsung Vs Nokia

Product Price Features Aug 2011 Interface Display Internal Memory Bluetooth Version Processor Operating System

Samsung Galaxy Pro B7510 Rs 8,199 Touch & Qwerty 2.8 Inch 512 MB 3.o 800 MHz Android

Nokia E5 Rs 9,199 No Touch, Only Qwerty 2.36 Inch 256 MB 2.o 600 MHz Symbian

Battery Capacity

1320 mAh

1200 mAh

Conclusion
y The company stands on the pillars of innovation, trust

and excellent customer services. y Wide range of products caters the needs of all segments.