ARCTIC SHIRTS

BY, Puneeth Sangeeta Rao K

Contents
    

About the product STPD Analysis Marketing Mix (4 Ps) SWOT Analysis Conclusion

Arctic Shirts
making your summer, the coolest one!!

Arctic Shirts


The 1st of its kind cooling T-shirts which Tuses liquid cooling system.

The usage of WS-3 is the highlight of the WSproduct as it makes the product Skin friendly, Anti-sweat, Pleasant Odor and AntiAntiAnti-septic.

STPD Analysis


Segmentation

We are segmenting the market on the basis of  Age- Teenage, Youths, Middle agers Age Gender- Male & Female Gender Social class- Middle class classUpper middle class Affluent class

Targeting


We are targeting the sportsmen, mining companies, casting industries, and other the people who are involved in jobs in which they might have to work at high temperatures. temperatures.

Positioning


Making your summers, the coolest one!!

Differentiation
The usage of the latest technology in keeping the body cool.  The use of WS 3.


SWOT Analysis


Strengths

First of its kind  Latest technology  Many Benefits  Human friendly



SWOT Analysis


Weakness

The cooling system lasts upto 4 months of usage.  Product recognition is less.  The chemical WS 3 needs to be refilled every month.


Opportunity


Large Market Size.

Threats


Competition from other well recognized companies.

MARKETING MIX

Product

Product


 

The product works on the principle of Liquid Cooling System. This is the 1st of its kind. The mixture of Home science and Technology has been the highlight of the product. WSWS-3 is the chemical used in the product.

Price


As we have segmented the market into

Middle class  Upper middle class and  Affluent class



The price of the shirts range from Rs.600 to Rs.2,500

Place


The branch offices are established in

Mumbai, Delhi, Kolkata, Bangalore, and Chennai.

And we have also have Exclusive Showrooms in all Tier 1 and Tier 2 cities.

Promotion


Launch strategy We are organizing All-India Open Marathon in Allall the metros and our Product-ARCTIC is Productlaunched during that event.

All the participants are made to wear our shirts.

Promotion


Collaborate with BCCI, AIFF, Indian Hockey and other Indian sporting authorities.

Mechanism

WSWS-3


  

It is the newly discovered cooling agent in the field of chemistry. It has 35 times the cooling power of menthol. It does not react with Water in the open air. It reacts with water in the closed surface and it converts the water into gel. It has the capacity of cooling the water upto 15 degree Celsius.

Directions to use


We will be providing 4 sachets of WS-3 WSchemical on every purchase. The chemical when mixed with water last upto 1 month. The water turns gel when inserted into the pipe of the shirt.

Advantages
   

Skin friendly Antiseptic AntiAnti-sweat Pleasant odor

Advertising Strategies


Collaborate with the every tier 1 and tier 2 cities traffic police.

Advertise in all major malls by placing mannequins at every floor at specific locations.

Advertise in all sports bars.

Imprinting the logo and tag line on tissue papers.  Imprinting the logo and tag line on the glasses and mugs which serve cool drinks, mock tails etc.


Provide free samples to coaches and trainers in various institutions like schools, colleges.

Organize marathons and cycling events and provide the celebrity participants with Arctic shirts to wear.

Provide the fire fighters with the Arctic shirts.

Include Arctic shirts in trekking and adventure sport activities.

Provide Arctic shirts to cricketers who take part in IPL, Champions league, KPL etc..

Promote Arctic shirts in movies and other reality adventure shows.

Sponsor desert rallies and other events. Also provide free samples to the participants.

Advertise in all corporate cricket, football etc sports tournaments.

Advertising
Internet advertising  Pop-Unders Pop

These types of display ads incorporate animation, video, sound and interactivity

Advertising
   

In-Campus promotions InLawn signs Event Sponsorships Air balloons

Conclusion


The product is one of its own kind and is expected to earn huge revenue. The product gains a competitive advantage due to its innovativeness.

THANK YOU