BFG Corporation

New Business Media Filling Industry Expectations with Corporate Essence

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STATEMENT OF CONFIDENTIALITY
This document is a property of BFG Market Consult Pvt. Ltd. No part of this document shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, to parties outside of this organization without prior written permission from BFG Market Consult Pvt. Ltd.

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Content

BFG Corporation An Overview Service Folio What is New Business Media (NBM) C Suite Digital Delivery Approach NBM Work Process NBM s edge over Conventional Marketing Practices. Why BFG? Snippets- Industry Insights

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BFG Corporation An Overview

Since Inception
 Initiatives driven by Industrys Practitioners and Business Strategists.  Pioneers in blending IT enablement with Marketing Practices.  Focus on International Markets, Professional Education and Digital Marketing. Way Forward
Formal Launch of NBM (New Business Media)- Digital Marketing Initiatives for Professional Education, B2B and B2C sectors. BFG Corporation established. Headquartered in India-New Delhi & US-CA. Launched Industry Interface Services (IIS) for Professional Education and Corporate sector.

2011

2009 2007 2005

Grew

B2B specialist group for MPO (Market Process Outsourcing) Activities.

as

Conducted Business Training workshops (Marketing Management, B2B Sales,

CRM, communication Skills, Professional Grooming, and Strategic Management) in the prominent B-Schools of India.
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BFG Service Folio

New Business Media (NBM) Industry Interface Program (IIP)

BFG BUSINESS FOCUS GROUP Marketing Process Outsourcing (MPO)

New Business Media (NBM) Industry Interface Program (IIP)

Marketing Process Outsourcing (MPO)

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New Business Media(NBM):

Revenue Driven Branding

NBM is an Integrated Interaction of CONTENT Driven Activities - Conversations, Participation, Involvement & Outreach. NBM is Customer Centric, Evoking, Engaging, Simple, Sincere, Transparent, Informal, Multi-Sided, Uncontrolled, Far-Reaching, Viral, Measurable & Inclusive. NBM enhances Market Traction with better ROI (Return On Investment) at right budgets.
Back to Service Folio
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New Business Media(NBM)

Digital Media, 3.0, Next.....

 NBM enables B2B & B2C Organizations to Harness Business Benefits from Emerging Marketing Practices.

 NBM = Market Models + Social Media Marketing (Digital Marketing, Web 2.0, 3.0)
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NBM: What You Need and What We Do?

NBM Is for you, If you need:  Sales & Lead Management.  Geographical Outreach.  Niche Market Leadership.  Thought Leadership Marketing.

   

Customer Interaction & Involvement. To Build Alliances & Partnerships. Better SEO. Top line/Business Revenue Enhancer.

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WEBSITE ESSENTIALS
Domain Registration and Hosting CMS Based New Website Development CMS Based Website Changes or Upgrade

Business Focus Areas / Deliverables

Unlimited Hosting ,SEO Link Building Capability, Multiple Site Hosting, Unlimited email Ids. Emphasis on Product or Service Specific, User friendly and Market Oriented appearance.

Highlights

Creation of Back end Control Panel and Front end User Interface. Digital/Social Media Enablement. Access to change content (no more dependency on website vendor). Website/visitor friendly view (all main sections highlighted on home page).

Technical
J-Query, Advance PHP, MY SQL, Database management system, Photoshop + 1 year Maintenance Better Market focus- Measurable Results

VISUAL IMPACT ..... I

Typography
Typography

Mind Maps- Key Concerns, Conversational Issues, Opinions and Polls

MindMaps

Factual Quotes/ Theme Snippets based Creation Graphics

Factual Quotes /Snippets

Business Focus Areas / Deliverables

Conversational

Theme Based Visuals

Highlights

Appearance Enhancement Ease of Glance Through. Ease of Information Access. Checking/Creating Search Engine Friendly Graphics. Content Presentation. User Friendly Interface. Templates and Color Schemes. Creative/Enhanced Online Base. Interesting yet Informative. Communicative and Goal Oriented. Useful and Interactive. Better Visibility with relevance

VISUAL IMPACT ..... II

Format/ Landing Page Creation Image Enhancers Social Media Highlights

Business Focus Areas / Deliverables

Highlights

Appearance Enhancement Ease of Glance Through. Ease of Information Access. Checking/Creating Search Engine Friendly Graphics. Content Presentation. User Friendly Interface. Templates and Color Schemes. Creative/Enhanced Online Base. Interesting yet Informative.
Communicative and Goal Oriented. Useful and Interactive. Better Visibility with relevance

Technical
html, Photoshop + 3 months Maintenance J-Query, basic PHP, Photoshop + 6 months Maintenance J-Query, Advance PHP, MY SQL, Database management system, Photoshop + 1 year Maintenance

CONTENT MANAGEMENT .. 1
Nomenclature Wise
New Website / Existing Content review and re-use Marketing News Letters/ Communication Magazines/ Case PowerPoint Document Bulletin/ Papers Presentations Brochures/ Fliers/ Journal/ Report Leaflets/ Collaterals

Business Focus Areas / Deliverables

Hightlights

Thought Leadership Based Content Creation. Validation / Review of existing and new content. Search Engine Friendly Keyword Enrichment. Content Re-use / Templetization. Market Oriented Content Segregation, Taglines, Themes, USP & Trends.

CONTENT MANAGEMENT .. 2
Thought Leadership Wise
Methodology/ Blogs (SEO Creation Model Articles/ Write up Approach creationspecific and of DefinitionProject specific, / White Paper / Theme Demos/ Delivery, Theme Paper Pedagogy specific, specific) Module Communication Blue Print Design

Business Focus Areas / Deliverables

Hightlights

Thought Leadership Based Content Creation. Validation / Review of existing and new content. Search Engine Friendly Keyword Enrichment. Content Re-use / Templetization. Market Oriented Content Segregation, Taglines, Themes, USP & Trends.

DIGITAL MARKETING
Social Media Branding on the website Social Media Optimisation Social Media Existence (Online Profile Creation) RSS feed Online marketing activities - theme based campaigns

Business Focus Areas / Deliverables

Concept (Business) involves a Context which is transformed into Content to Communicate the relevant message to have desired Coverage, increasing market traction. Credibility, then builds naturally leading to Business Expansion.

Most Exhaustive reach out among target audience than any other conventional promotion. Better Branding and Reputation Management. Better Visibility with relevance. Access to new regions / Geographies

Hightlights

Lead generation and CRM. Scope of leveraging new marketing avenues and ideas. Better reach to new prospects in new regions. Supports Thought Leadership Marketing Builds trust, credibility & brand equity. Better Market focus- Measurable Results.

New Business Media: Digital Marketing

Develops Visibility/Credibility by building Online Reputation. Spreads Awareness about Products or Services. Establishes base for Communication, Interaction, Involvement & Engagement among the audience. Positions Brand in the Target Audience. Generates Effective Leads Actual Sales may take place later
Leads Generation Market PositionBrand Promotion

Interaction, Involvement, Engagement Awareness

Online Visibility

Digital Marketing Supports Lead Generation

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SEO Search Engine Optimization

Organic SEO enables effective ranking of the website for a longer period of time. PPC, on the other hand, is an online marketing model wherein advertisers pay for the clicks they get after keeping the keywords on top. The only difference in this is that the latter is effective only for relevant components/keywords. In both forms of SEO, as long as one ensure relevant content, other websites get linked to you and search engine appreciate your website.

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Social Media - SMM

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Online Visibility & Revenue Generation from Websites Case Study on SEO& SMM results

18
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NBMs Edge over Conventional Marketing

Traditional Method of Lead Generation
Networking & Word of mouth Interactive/ Search Advertising & Publish Relation

Tracking

Website
Lifecycle Marketing

Telling Only is not Enough Conventional/Traditional Marketing only Tells It Conveys the Message

Inquiry Database

WHEREAS

New Business Media for Lead Generation

Listen Involve

React

New Business Media NBM - CAPTURES Shares - Evokes - Involves Drives

NBM is a method of Pull Supports Involvement and Interaction. It is not dependent on Push/Direct Modes of Promotion that leave no grounds for interaction
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NBMs Edge over Conventional Marketing

Access to new regions by enabling PAN India promotion with minimal resources. Supports Thought Leadership Marketing Builds trust, credibility & brand equity. Demand Pull precedes Demand Push Arouses interest Target audience Participation, Interaction & Involvement. Helps to understand, explore and test the credibility of the business on their own than going by baseless perceptions/opinions. Improves Search Engine Rankings giving the enhanced visibility to the target segment

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NBMs Edge over Conventional Marketing

Now-a-days, the business community is totally Internet Savvy. It is must to have a Digital Marketing Strategy in place for better Traction and Awareness Telling Only is not Enough of its name. Conventional/Traditional Can be done with 30% - 40% of conventional marketing budget.
Marketing only Tells It Conveys the Message, whereas

New Business Media NBM - CAPTURES Enhances Marketing Campaign(Branding/Lead Shares - Evokes management/ PR) effectiveness by more than 60% Involves - Drives
compared to conventional marketing. Maximizes Geographical Outreach- Drives students to reach you quickly. Works 24X7 with no Expiry Date of the campaigns. Access to new regions by enabling PAN India promotion with minimal resources.
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Benefits of Being with BFG

One Stop shop boutique of all marketing & business specific support: BFG covers all facets of marketing and sales support. Unique bundled approach with full array of digital marketing/ Techno Functional Strong niche focus on ONLY on Business Support Functions Pool of marketing experts initiating all activities. Senior Management commitment at every level and deep dive in understanding clients requirements before working on operational steps. Helps to transform the conventional way of business. Ensures cost optimization while increasing scale and efficiencies. BFG touches all the three phases of organizational pyramid Strategic, Tactical and Transactional / Operational

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BFG Essence

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Service Delivery Pyramid

BFG s Management Structure is based on doctrine of The Trinity formed by the cosmic functions of creation, Maintenance, and Destruction, personified by the forms of Brahma, the creator, Vishnu, the maintainer or preserver, and Siva, the destroyer or transformer.
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Thank You BFG Corporation Pitampura, New Delhi, India India- +91-11-475-29246 US- +1-847-930-5022 nbm@bfgcorporation.com For more details visit : http://bfgcorporation.com Explore our blog-quest section for more inputs and knowledge experiences. http://www.bfgcorporation.com/blog/

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Snippets Industry Insights

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Marketers See Greater Potential in Interactive Channels / Digital Marketing

www.bfgcorporation.com - US Interactive Marketing Forecast, 2009 |To 2014 India | US | Europe UAE | Canada

Benefits of Content Optimization

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Traditional Marketing ONLY TELLS, while Digital Marketing Shares - Involves - Drives

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Measurability

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Digital Media Distribution

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Importance of Digital Marketing

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B2B Buyer Process is Fundamentally Different

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Digital Media Mediums

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