Professional Documents
Culture Documents
Name Date
2003 KPMG. All rights reserved. Draft and confidential
CONTENTS
Executive Summary Vikas Publishing - An Introduction Value Chain Promoter Profiles
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Executive Summary
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Executive Summary
About Vikas
1 Vikas Publishing was set up in 1969. The company is growing currently at over 25 percent. 2 3
Vikas has three broad divisions Madhubun (School), College - Open Market and College Custom The company markets over 1450 titles to over 25,000 institutions and 400 universities across the country and export market
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Executive Summary
Key Clients Vikas books are prescribed at top Business schools in India (IIMs) and also at leading technical universities (Anna, Delhi, Mumbai, Kolkata) Vikas has contracts with several major distance learning universities/institutions for developing customized content Over 6,000 of the targeted 10,000 schools subscribe to Madhubun
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Executive Summary
Promoters / Organization
1 The company is managed by Piyush Chawla, Sharda Chawla and Sajili Shirodkar. 2 Team strength of 204 personnel with 102 in Sales and 52 in Editorial 3 Vikas has its corporate office in the National Capital Region of India ( Noida) and has 7
branch offices in India Ongoing Initiatives
1 The company is working towards various revenue enhancing opportunities in each of its
three divisions
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Vikas Publishing
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About Vikas
1 2
Setup in 1969 Corporate office at Noida, India Branches at Mumbai, Bangalore, Chennai, Kolkata, Patna, Lucknow, Ahmedabad; Warehouse at Sahibabad
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Total titles under circulation 1,450 Network of 5,000 book sellers in India and 500 book sellers in SAARC
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College Division
UBS Publishers Distributors is a sister company and among the largest distributor and book exporter in the Indian book trade
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We believe in empowering employees, encouraging a sense of ownership. The different departments such as Sales, Editorial, Production and Operations are handled by professionals with vast experience.
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Focus Subjects
1 College Management, Commerce,
Engineering, Competitive Examinations, Computers
2 Custom Management,
Commerce,
Engineering, Computers
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Value Chain
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Value Chain
Transmits order
Promotes books
SALES FORCE
Promotes books Transmits order Books dispatched Receives order / payment
AUTHORS
develop/ update
Receives payment
SCHOOL / COLLEGE
Books dispatched
WAREHOUSE
Books dispatched
Books printed
BOOKS
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Clients
1 College Vikas titles are recommended at IIM Ahmedabad, IIM Calcutta, IIM Lucknow, IIM Indore, PSG, NIT Suratkal, DCE, XLRI, Bajaj, MDI, IMT, ICFAI, etc 2 College Vikas has syllabi prescriptions in Anna university, Bangalore univ, Kolkata univ, Delhi univ, UP Technical univ, Mumbai univ, etc 3 Custom Clients include Punjab Technical univ, Institute of Management Technology, Bharti Vidyapeeth, IASE univ, etc 4 School Of the 10,000 targeted schools, 6,000 are users of Madhubun books
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School - Orders collected from 1200 dealers, Supply from central warehouse
Custom - Content is customized by authors for a specific institutional need. Post review by institute, the feedback is incorporated and written approval is obtained. Subsequent to printing, packaging, sets are dispatched to the university / study centres / students depending on the need.
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She loves children and she loves books! Publishing children's books is, therefore, an obvious choice. She is equally passionate about making learning a joyous experience for children.
She is the recepient of Federation of Indian Publishers' Award for 'Distingiuished Women Publishers, 1999' and 'Fiji Sahitya Samiti Award, 2001'.
She is on the Managing Committees of Amar Jyoti Charitable Trust and Akshay Pratishthan(both integrated schools for physically challenged students); and an Executive member of the Chinmaya Mission and the Chinmaya Vidyalaya.
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She started with a sales focus and has extensive experience in managing other departments including editorial, operations, logistics, administration, etc
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