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DUAL-THERMO BOTTLE
Presented By: Deepak Varma Roll No.: 74 Marketing

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FLOW OF PRESENTATION

CONCEPT TESTING

CONCEPT

DEVELOPMENT AND STRATEGY

MARKETING

BUSINESS ANALYSIS COMMERCIALIZATION

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CONCEPT
A bottle adapted to separately store liquid in two separate compartments, whereby liquid at different temperature can be carried in the same container

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CONCEPT DEVELOPMENT AND TESTING

Was the concept understood with the help of the above explanation? (Yes/No) Will you use the bottle? (Yes/No) Suggestion/Feedback

Any

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MARKETING STRATEGY

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STPD

Geographic and Demographic Segmentation Segment: Mumbai Age: 14-55

TARGET

School going children of std. 9th & 10Th , College Students, Travelers, Office going people

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STPD

Positioning

It will be positioned on the basis of its features and uses

Differentiation

A bottle with two compartment which can store liquids at different temperature

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Product

A bottle with two compartment which can store liquid and different temperature. Both compartment of capacity 500ml total 1litr. It will have insulator from inside to maintain temp. of the liquid. The body of the bottle is of Stainless Steel which will provide durability & strength.

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Price

Being a new products it is priced at competitive rates, and is a good buy considering its features. Price would be: Rs. 1000/-

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Promotions
Promotion

of the product will be high as it is a new product with a new concept. Awareness has to be created. strategy would be as follows: activities: Print Ads in Weekly Business and Newspaper magazines, health magazines. TVC.

The ATL

BTL

activities: Point of purchase 3/5/12 promotions Posters and Danglers

Place
It

will be made available at all utensil shops, retail outlets. at the shops selling bags and bottles for students and for office going crowed. at stationary near schools and colleges.

Also

Also

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Business Analysis

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Figures in Thousand Year 0 Year 1 Year 2 Year 3 Year 4 Year 5

Sale revenue COGS Gross Margin Development Costs Marketing Costs Allocated Overheads Gross Contribution Supplementary Contribution 3/5/12 Net Contribution 0 0 0 -100 0 0 0 0 -100 240 96 144 0 150 100 -106 0 -106 300 120 180 0 125 100 -45 0 -45 360 144 216 0 100 100 16 0 16 600 240 360 0 100 100 160 0 160 960 384 576 0 100 100 376 0 376

COMMERCIALIZATION

1st month

Preparing broachers, Checkout Distribution Network.

2nd

month

Meeting with shop owners and retail store managers

3rd and 4th month

Setting up distribution network, Ads, Pamphlets, Posters.

5th 3/5/12

month

POST LAUNCH PLAN

FEEBACK FROM THE CUSTOMERS AND SHOP OWNER WILL BE TAKEN AND ACCORDINGLY FURTHER PRODUCT MODIFICATIONS WILL BE DONE

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Thank You

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